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©  Socios.com
Paris Saint-Germain: Socios.com offers $PSG Fan Tokens to Lionel Messi after his arrival at the club

Socios.com, a cryptocurrency blockchain platform owned by Maltese companies ChiliZ and Mediarex Sports & Entertainment, has activated its partnership with Paris Saint-Germain (Ligue 1 Uber Eats) for the arrival of Lionel Messi, announced the club on 12/08/2021. "In a world first for such a…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication, …
• Article # 225751
• Published on 12/08/21 at 11:40
©  Accor
Paris Saint-Germain: Accor, Ooredoo, Qatar Airways... reactions from partners of the club and Messi

"Welcome to our limitless team," stated ALL ("All Live Limitless", Accor group's loyalty programme), main shirt sponsor of Paris Saint-Germain (Ligue 1 Uber Eats), on the occasion of Paris Saint-Germain's signing of Lionel Messi (2021-2023, + 1 optional additional season) on 10/08/2021. Like many…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication, …
• Article # 225734
• Published on 11/08/21 at 17:55
©  FC Bayern Munich
Bundesliga: Einhell (garden equipment), gold partner of FC Bayern Munich for 4 seasons (2021-2025)

Einhell, a German-based manufacturer of power tools and garden equipment, has become a gold partner of FC Bayern Munich (Bundesliga) for four seasons (2021-2025), announced the club on 10/08/2021. The deal also includes an option to extend the agreement. Einhell has the status of gold partner…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 225693
• Published on 11/08/21 at 16:50
©  VMATCH
"Welcoming a superstar like Messi is extraordinary" (H. Bodinier, VMATCH)

"The signing of Lionel Messi at Paris Saint-Germain is a great opportunity for everyone. In terms of image for PSG, for Ligue 1 and for France, welcoming a superstar like Messi is extraordinary, at all levels. For PSG, it is a dream come true. For the Ligue 1 Uber Eats, it is an additional value…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 225716
• Published on 11/08/21 at 16:00
©  PSG
Ligue 1: Playbetr (betting), regional partner of Paris Saint-Germain in Latin America for 2021-2024

Playbetr, a Bulgarian sports betting operator, has become a regional partner of Paris Saint-Germain (Ligue 1 Uber Eats) in Latin America for three seasons (2021-2024), announced the club on 10/08/2021. Playbetr has the status of regional partner, the fifth level in PSG's sponsorship hierarchy…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 225697
• Published on 11/08/21 at 15:00
©  Real Betis Balompié
Real Betis Balompié: Finetwork (telecoms) succeeds Betway as main shirt sponsor (2021-2024)

Finetwork, a Spanish telecommunications company, has become a partner and main shirt sponsor of Real Betis Balompié (LaLiga Santander) for three seasons (2021-2024), announced the club on 10/08/2021. The deal also includes an option to extend the agreement for two more seasons. "Both companies…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 225698
• Published on 11/08/21 at 14:30
©  bwin
Germany: bwin extends partnerships in the Bundesliga and 2.Bundesliga for 3 seasons (2021-2024)

bwin, a Gibraltar-based sports betting operator owned by British group Entain plc (formerly GVC Holdings), has extended its partnership with the Bundesliga clubs, Borussia Dortmund, 1. FC Union Berlin and 1. FC Köln, for three seasons (2021-2024), according to the brand on 10/08/2021. The betting…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 225700
• Published on 11/08/21 at 12:20
©  Paris SG
Exclusive Sponsorship: Messi, football's 2nd best earner in terms of revenue after Ronaldo, ahead of Neymar Jr

Lionel Messi, who signed a two-year contract (2021-2023 + 1 optional additional season) with Paris Saint-Germain (Ligue 1 Uber Eats) on 10/08/2021, generated $130m (€109m) in revenue in 2020-21, according to an annual ranking by the US media company Forbes published on 04/06/2021. The Parisian…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 225696
• Published on 11/08/21 at 11:40
©  UEFA
UEFA: Expedia Group (travel operator), extends as a partner of the Champions League for 2021-22

Expedia Group, an American online travel booking group (flights, accommodation, car rentals, etc.), has extended as an "official travel partner" of the Champions League for the 2021-22 season, announced UEFA on 10/08/2021. The rights also cover the UEFA Super Cup, the Youth League finals and the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 225691
• Published on 11/08/21 at 11:00
©  Liverpool FC
Premier League: Sonos (audio developer) "official sound partner" of Liverpool FC since 2021-22

Sonos, an American audio developer, has become the "official sound partner" of Liverpool FC (Premier League), as part of a "multi-year agreement" from 2021-22, announced the Merseyside club on 10/08/2021. "From the sound of the Kop to the acoustics-amplifying design of the new Main Stand, the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 225685
• Published on 11/08/21 at 10:20