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©  RCD Mallorca
LaLiga Santander: Taica (technology, JPN), main shirt sponsor of RCD Mallorca for 2021-22

Taica Corporation, a Japanese technology company, has become the main shirt sponsor of RCD Mallorca (LaLiga Santander ) for the 2021-22 season, announced the promoted side on 27/08/2021. Japanese footballer Takefusa Kubo, under contract with Real Madrid CF, has been sent on loan to RCD Mallorca…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 226819
• Published on 30/08/21 at 14:40
©  OL
adidas: a joint 2021-22 shirt for Olympique Lyonnais' and LDLC ASVEL's men's and women's teams

adidas France, a subsidiary of the German equipment manufacturer, has unveiled a joint shirt for the men's and women's teams of Olympique Lyonnais (Ligue 1 Uber Eats, D1 Arkema) and LDLC ASVEL (Betclic Élite, LFB), for the 2021-22 season, announced the French club on 29/08/2021. "The third…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Merchandising - Licensing, …
• Article # 226809
• Published on 30/08/21 at 12:30
©  UEFA
UEFA: Hankook (tyres), partner of the Europa League and Europa Conference League (2021-2024)

Hankook, a South Korean tyre manufacturer, has extended its partnership with the Europa League and become a partner of the Europa Conference League for three seasons (2021-2024), announced UEFA on 27/08/2021. As part of this agreement, Hankook will also promote its Laufenn tyre brand. An…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 226791
• Published on 30/08/21 at 11:00
©  NZR
Rugby: Altrad (construction), main jersey sponsor of the All Blacks (2022-2027)

The French group Altrad, distributor of construction and engineering equipment, has become a major global partner of New Zealand Rugby (NZR) for the next six years from 2022, on 27/08/2021. Altrad will become the main jersey sponsor of the All Blacks and the Black Ferns (New Zealand women's team…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 226741
• Published on 30/08/21 at 10:20
©  AC Milan
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 226742
• Published on 27/08/21 at 16:00
©  Betclic
FFF: Betclic succeeds PMU as betting partner until the 2026 World Cup (2021-2026)

Betclic Group, a French sports betting operator, has become the official sports betting partner of the French Football Federation for five years (2021-2026), i.e. until the 2026 World Cup to be held in Canada, the United States and Mexico, announced the FFF on 27/08/2021. "The number one…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Betting
• Article # 226722
• Published on 27/08/21 at 15:00
©  D.R.
Premier League: eToro (trading), partner of Aston Villa, Newcastle, Crystal Palace and Southampton

eToro, a trading platform founded in Tel Aviv (ISR), has become an official partner of Aston Villa FC (second level in the club's sponsorship hierarchy) and Newcastle United FC (second level) for the 2021-22 season, announced the two Premier League clubs on 26/08/2021. eToro will benefit from…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 226682
• Published on 27/08/21 at 11:40
©  Leeds United
Premier League: Boost Drinks (energy drinks) official partner of Leeds United for 2021-22

Boost Drinks, a food and beverages company specialised in energy drinks based in Leeds (ENG), has become the "official energy drinks partner" of Leeds United FC (Premier League), announced the club on 20/08/2021. "As our new official energy drinks partner, Boost Drinks will be promoted…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 226505
• Published on 25/08/21 at 17:20
©  AC Milan
Serie A TIM: Nexen Tire (tyres, KOR) regional partner of AC Milan from 2021-22

Nexen Tire, a South Korean tyre manufacturer, has become a regional partner of AC Milan (Serie A TIM) for the Italian market from the 2021-22 season, announced the club on 25/08/2021. "As part of the new partnership, Nexen Tire aims to enhance its brand presence in the Italian market through…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 226520
• Published on 25/08/21 at 16:50
©  Lacoste
Tennis: Lacoste extends as sports and lifestyle equipment supplier of Novak Djokovic until 2025

Lacoste has extended as a sports and lifestyle equipment supplier of Serbian tennis player Novak Djokovic until 2025, announced the French clothing brand on 24/08/2021. The world No. 1 ATP player (to date) became a global ambassador for the French brand from the 2017 edition of the French Open…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Merchandising - Licensing, …
• Article # 226493
• Published on 25/08/21 at 12:35