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©  UEFA
UEFA: PlayStation (video game console) extends its partnership with the Champions League (2021-2024)

PlayStation, a video game console belonging to Japan's Sony Interactive Entertainment (Sony Corporation Group), has extended its partnership with the UEFA Champions League for an additional three seasons (2021-2024), announced UEFA on 30/07/2021. The rights also cover the UEFA Super Cup, Youth…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 225133
• Published on 30/07/21 at 15:30
©  Samsung
Tokyo 2020: activation plan of Samsung (electronics), TOP partner of the Olympic & Paralympic Games

"As part of this programme developed for athletes by the IOC and Samsung, limited Olympic Edition Galaxy phones are distributed to all competing athletes, helping them enhance their Games-time experience, while enabling them to stay connected with family and friends, and capture and share their…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Digital, Marketing - Communication
• Article # 225086
• Published on 30/07/21 at 14:30
©  Tokyo 2020 x Airbnb
Tokyo 2020: IOC partner Airbnb (accommodation) offers fans online experiences with athletes

Airbnb, an accommodation rental service, has activated its partnership with the IOC during the Tokyo 2020 Olympic and Paralympic Games through the "Tokyo Together" programme, which offers fans more than 200 unique online experiences involving Olympic and Paralympic "hosts" from 30 countries…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication, Social Responsibility
• Article # 224947
• Published on 29/07/21 at 14:00
©  CIO
Tokyo 2020: Coca-Cola's activation programme promoting diversity and inclusion

The Coca-Cola Company proposed a series of initiatives to promote diversity and inclusion at the opening ceremony of the Tokyo 2020 Summer Olympic Games on 24/07/2021. Coca-Cola, a partner of the Olympic Movement since the 1928 Amsterdam Games, "selected a diverse group of placard bearers to…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Digital, Authorities, …
• Article # 224914
• Published on 29/07/21 at 12:30
©  D.R.
esports: Fosun Sports (CHN) forges a partnership between its two teams, Wolves and Evil Geniuses

Wolverhampton Wanderers FC (Premier League), will become a partner of the American club Evil Geniuses from 2021, according to the two entities on 28/07/2021. "Evil Geniuses will be the first esports team with a physical presence in North America, Europe and Asia-Pacific," said the esports…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Investment - Shareholding, esport - gaming
• Article # 224949
• Published on 29/07/21 at 10:20
©  Daimler AG
F1: Lewis Hamilton and the Mercedes team launch CSR initiative dedicated to diversity and inclusion

The Mercedes-AMG Petronas F1 Team and its driver Lewis Hamilton (GBR) have launched Ignite, "a joint charitable initiative to support greater diversity and inclusion in motorsport," announced the German group Daimler AG, the team's shareholder, on 27/07/2021. "The focus of effort for the…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Marketing - Communication, Social Responsibility
• Article # 224878
• Published on 28/07/21 at 17:40
©  Sportfive
Agencies: US investment firm HIG Capital now owns 100% of Sportfive (formerly Lagardère Sports)

The American investment firm H.I.G. Capital has acquired the 24.9% of Sportfive's capital that it did not already own, according to the sports marketing agency on 26/07/2021. Lagardère Sports and Entertainment has reverted to Sportfive, following the sale of the business by the Lagardère group…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Investment - Shareholding, Marketing - Communication
• Article # 224906
• Published on 28/07/21 at 17:00
©  Simone Arveda via UC Sampdoria
Serie A TIM: Banca Ifis (bank), main shirt sponsor of UC Sampdoria for 2021-22

Banca Ifis, a Genoese bank, has extended its partnership with UC Sampdoria (Serie A TIM) to become the club's main shirt sponsor for the 2021-22 season, announced the Italian club on 27/07/2021. The agreement also covers the Sampadoria's women's team, which will play in Serie A TIMvision for the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 224852
• Published on 28/07/21 at 14:40
©  New Zealand Rugby
Rugby: Ineos (chemicals), partner of New Zealand Rugby for six years from 2022

Ineos, a company specialised in the chemical sector, will become the "official performance partner" of New Zealand Rugby for six years from 2022, according to the rugby federation on 27/07/2021. "Ineos will appear on the back of the playing shorts and on the front of the training jersey for each…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 224843
• Published on 28/07/21 at 13:50
©  AC Milan
Serie A TIM: ROinvesting (forex) extends partnership with AC Milan for the 2021-22 season

ROinvesting, a Cypriot forex and cryptocurrency trading platform belonging to the Royal Forex Group, has extended its status as an official partner of AC Milan (Serie A TIM) for the 2021-22 season, announced the club on 27/07/2021. ROinvesting has had the status of official partner, the fourth…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 224839
• Published on 28/07/21 at 12:30