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©  RCSA
RC Strasbourg Alsace: ÉS (energy) extends as main shirt sponsor (home kit) for 2021-2026

ÉS (Électricité de Strasbourg), the energy supplier of the Bas-Rhin region in France, has extended its role as a main shirt sponsor of RC Strasbourg Alsace (Ligue 1 Uber Eats) for their home kits, for an additional five seasons (2021-2026), announced the club on 27/07/2021. Since 2006-07, ÉS…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 224806
• Published on 28/07/21 at 11:00
©  AS Roma
AS Roma: DigitalBits (blockchain), main shirt sponsor for the 2021-2024 cycle (€36m)

Zytara Labs, a subsidiary of the American fintech company Zytara Inc specialised in digital assets (tokens, NFTs, etc.), has become the major partner of AS Roma (Serie A TIM) for €36m paid over three seasons (2021-2024), i.e. €12m per year, announced the Italian club on 27/07/2021. As part of…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Activation, …
• Article # 224820
• Published on 28/07/21 at 09:40
©  Cagliari Calcio
Serie A TIM: Unipol Group (insurance), title sponsor of Cagliari Calcio's stadium until 2030-31

Unipol Group, an Italian insurance group, has become a partner of Cagliari Calcio (Serie A TIM) and acquired the naming rights to its stadium for ten seasons (2021-2031), according to the Sardinian club on 23/07/2021. The agreement also includes the naming of the Sardegna Arena (16,233…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 224804
• Published on 27/07/21 at 17:25
©  UEFA
UEFA: Engelbert Strauss (workwear), Europa League and Europa Conference League partner (2021-2024)

Engelbert Strauss, a German manufacturer of workwear and protective equipment, has become a partner of the Europa League and the Europa Conference League for three seasons (2021-2024), announced UEFA on 27/07/2021. "The Europa League and Europa Conference League presents Engelbert Strauss with…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 224790
• Published on 27/07/21 at 15:30
©  PSG
Paris Saint-Germain: Autohero (used cars platform), premium partner for 2021-2024

Autohero, an online used car sales platform belonging to Berlin-based Auto1 Group SE, has become a global partner of Paris Saint-Germain (Ligue 1 Uber Eats) from 2021-22, announced the club on 27/07/2021. Autohero, a platform launched in France in 2019, has the status of premium partner, the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 224752
• Published on 27/07/21 at 12:30
©  eToro
Sports sponsorship: "A big step forward in terms of exposure" (Valérie Kalifa, eToro)

"The acquisition of users is not done directly via the shirt sponsorship of AS Monaco FC, which above all offers us exposure and credibility. Sports sponsorship is above all a way for us to take a big step forward in terms of exposure," said Valérie Kalifa, marketing director at eToro France, to…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Activation, …
• Article # 224711
• Published on 27/07/21 at 10:20
©  AC Milan
Serie A TIM: Premier Bet (betting), regional partner of AC Milan in Africa from 2020-21

Premier Bet, a sports betting operator belonging to the British group GOAT Interactive, has become a regional partner of AC Milan (Serie A TIM) in Africa from the 2021-22 season, announced the Italian club on 26/07/2021. Premier Bet joins carpooling app Jeeny (Saudi Arabia, Jordan and the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 224727
• Published on 27/07/21 at 09:40
©  Visa
Tokyo 2020/Visa: two $50,000 donations to causes chosen by two athletes nominated by fans

Visa, a US-based payment solutions and financial services company, has activated its partnership with the IOC through the launch of the "Visa Award", which allows fans to vote for their favourite moments featuring Olympians and Paralympians "that rise above the competition during Tokyo 2020," said…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication, Social Responsibility
• Article # 224704
• Published on 26/07/21 at 17:35
©  Tottenham Hotspur
Premier League: Kumho Tyre (tyres, KOR) extends as a partner of Tottenham Hotspur FC

Kumho Tyre (or Kumho Tire), a South Korean tyre manufacturer, has extended as the "official tyre partner" of Tottenham Hotspur FC (Premier League) from 2021-22 as part of a planned "long-term" agreement, announced the club on 26/07/2021. Kumho Tyre, the London club's tyre partner since 2016-17…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 224696
• Published on 26/07/21 at 17:00
©  McLaren
esports: Formula 1 team McLaren opens its first dedicated studio at its headquarters in Woking (ENG)

McLaren Racing has launched the "McLaren Shadow Studio", the first dedicated studio for the British Formula 1 team's esports team, on 22/07/201. "The McLaren Shadow Studio marks McLaren's commitment to esports and gaming as it continues to give greater access and develop its competitive presence…
Domain(s): Sponsors & Partners
• Category(ies): Stadiums, esport - gaming
• Article # 224663
• Published on 26/07/21 at 13:30