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©  RC Strasbourg Alsace
Ligue 1: adidas extends as RC Strasbourg Alsace's equipment supplier for 8 seasons (2022-2030)

Adidas has extended its contract with RC Strasbourg Alsace (Ligue 1 Uber Eats) for an additional eight seasons (2022-2030), announced the club on 04/06/2021. "The German brand will assist RC Strasbourg Alsace in its development and will also contribute to registering it as a reference in terms…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 219755
• Published on 08/06/21 at 14:20
©  Norwich City FC
Norwich City FC: BK8 Sports (betting) succeeds Dafabet as main shirt sponsor in 2021-22

BK8 Sports, a Maltese sports betting operator specialised in the Asian market, has become a major partner and main shirt sponsor of Norwich City FC in 2021-22, announced the 2020-21 Sky Bet Championship champions (promoted to the Premier League for 2021-22), on 07/06/2021. The BK8 Sports logo…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 219870
• Published on 08/06/21 at 10:20
©  Atlético Madrid
LaLiga Santander: Hyundai extends as sleeve sponsor of Club Atlético de Madrid for 2021-22

Hyundai, a South Korean car manufacturer, has extended as a sleeve sponsor of Club Atlético de Madrid (LaLiga Santander) for the 2021-22 season, announced the club on 04/06/2021. Hyundai will pay €3m per season to the 2020-21 Spanish champions, according to Spanish media the same day. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 219774
• Published on 07/06/21 at 14:20
©  Neoenergia
Brazil: Neoenergia (Iberdrola), women's national team sponsor and title sponsor of women's D1

Neoenergia, a South American energy producer and distributor belonging to the Spanish group Iberdrola, has become "the first company in the country" to sign an exclusive partnership contract for Brazilian women's football with the Confederação Brasileira de Futebol, for four seasons (2021-2024)…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Social Responsibility
• Article # 219708
• Published on 07/06/21 at 13:20
©  Hertha BSC
Bundesliga: Autohero (used cars), main shirt sponsor of Hertha Berlin for 2021-2023

Autohero, an online used car sales platform belonging to the Berlin-based Auto1 Group SE, has become the main shirt sponsor of Hertha BSC (Bundesliga) for two seasons (2021-2023) plus one optional additional season (2023-24), announced the German club on 04/06/2021. The agreement was negotiated by…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 219807
• Published on 07/06/21 at 11:00
©  Sheffield United FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 219759
• Published on 04/06/21 at 17:50
©  WRU
Rugby: Cazoo (vehicle e-commerce) main jersey sponsor of Wales (2021-2023)

Cazoo, a British vehicle e-commerce platform, has become a major partner of the Welsh Rugby Union (WRU) and the main jersey sponsor of the Wales Rugby XV teams on 03/06/2021. "Cazoo has signed up for an initial two-year period and officially replaces current principal partners Isuzu from…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 219669
• Published on 04/06/21 at 13:20
©  NCFC
Norwich City FC: Eleven Sports Media develops partnership programme for local businesses

Eleven Sports Media, a UK agency, has become a partner of Norwich City FC (promoted to the Premier League in 2021-22) from 2021-22, announced the club on 01/06/2021. Eleven Sports Media has the status of "primary partner", the third level in the English club's sponsorship hierarchy. As part of…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Marketing - Communication
• Article # 219687
• Published on 04/06/21 at 12:20
©  Brighton & Hove Albion FC
Premier League: SnickersUK.com (workwear) renews as Brighton & Hove's sleeve sponsor in 2021-22

SnickersUK.com, an online workwear retailer, has renewed its partnership with Brighton & Hove Albion FC (Premier League) as a sleeve sponsor for the 2021-22 season, announced the club on 02/06/2021. The agreement also covers Brighton's women's team (Barclays FA Women's Super League)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 219597
• Published on 04/06/21 at 11:00
©  OM
Ligue 1 Uber Eats: Randstad (HR), training shirt sponsor of Olympique de Marseille for 2021-2024

Randstad France, the French subsidiary of the Dutch human resources group, has become a "training partner" and training shirt sponsor of Olympique de Marseille (Ligue 1 Uber Eats) for three seasons (2021-2024), announced the club on 03/06/2021. Randstad has the status of "premium partner", the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Employment - training, Marketing - Communication
• Article # 219581
• Published on 03/06/21 at 17:00