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©  Tottenham Hotspur FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 214854
• Published on 16/04/21 at 15:00
©  FC Schalke 04
FC Schalke 04: VR-Bank Westmünsterland (bank) extends partnership for 2021-2024

VR-Bank Westmünsterland, a German cooperative bank, is to continue as a partner of FC Schalke 04 (Bundesliga) for an additional three seasons (2021-2024), announced the club on 15/04/2021. VR-Bank Westmünsterland, a sponsor of FC Schalke 04 since 2005-06, will continue to benefit from the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 214789
• Published on 16/04/21 at 11:00
©  D.R.
esports: $1bn in funding raised for Epic Games, publisher of Fortnite (video game) valued at $28.7bn

Epic Games, an American video game publisher and notably of the "free to play" game Fortnite, has announced that it has raised $1bn (€835m) in funding on 13/04/2021. Following the funding, Epic Games is valued at $28.7bn (€23.9bn), while Tim Sweeney remains CEO and majority shareholder of the…
Domain(s): Sponsors & Partners
• Category(ies): Finance, esport - gaming
• Article # 214729
• Published on 16/04/21 at 09:40
©  PokerStars
PokerStars: Neymar Jr. curates music playlists as the brand's new cultural ambassador

PokerStars, a brand of the Candian-based online sports betting and gaming operator The Stars Group, has extended its partnership with Brazilian footballer Neymar da Silva Santos Júnior (Paris Saint-Germain) by making him the brand's "cultural ambassador," announced PokerStars on 14/04/2021…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 214701
• Published on 15/04/21 at 13:20
©  D.R.
MLS: Procter & Gamble becomes a partner (2021-2025) for a total of between $80m and $100m

Procter & Gamble (P&G), an American consumer goods group (hygiene and beauty products), has become an official partner of Major League Soccer from 2021, announced the American football body on 13/04/2021. The 2021 MLS season begins on 16/04/2021. The agreement is expected to run for five…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 214561
• Published on 14/04/21 at 17:40
©  Football Australia
Australia: Commonwealth Bank invests in women's football and will replace Westfield from August 2021

Commonwealth Bank (CBA), an Australian bank based in Sydney, will become the title sponsor of the Matildas, the Australian women's football team, from "August 2021", announced Football Australia (formerly FFA) on 13/04/2021. The senior women's team will therefore take the name "CBA Matildas" for…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 214450
• Published on 14/04/21 at 10:20
©  TikTok SSC Napoli - AcquaLete
SSC Napoli: sponsor Lete holds a challenge on TikTok to get players and fans singing at the stadium

Lete, an Italian mineral water brand, has activated its partnership with SSC Napoli (Serie A TIM) and is broadcasting videos recorded on the Chinese social network TikTok at the Stadio Diego Armando Maradona in which players and fans sing together (remotely), announced the Neapolitan club on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 214410
• Published on 13/04/21 at 15:20
©  Manchester City FC
Premier League: noon.com (marketplace), regional partner of Manchester City FC in the Middle East

Noon.com, a Saudi Arabian online marketplace "created for local businesses in the Middle East and the largest GCC (Gulf Cooperation Council) e-commerce company" has become the "official online marketplace partner" of Manchester City FC (Premier League) from 2020-21, announced the club on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 214277
• Published on 12/04/21 at 16:00
©  Juventus FC
Juventus FC: Intesa Sanpaolo succeeds UBI Banca as the club's official bank from 2020-21

Intesa Sanpaolo, an Italian bank based in Turin (ITA), has become an official partner of Juventus FC (Serie A TIM) from 2020-21, announced the club on 10/04/2021. The company, which was created in 2007 from the merger of two banks, has the status of official partner, the third level in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Marketing - Communication
• Article # 214252
• Published on 12/04/21 at 14:40
©  LaLiga
Twitch: Football ever more present on the streaming platform originally dedicated to gaming

The Basque derby Real Sociedad de Futbol - Athletic Club Bilbao (Matchday 29, 07/04/2021), was the first LaLiga Santander match to be broadcast on the Amercian streaming platform Twitch. In addition to the free DTT channel Gol (Mediapro Group), the match was broadcast on the official Twitch…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Agencies, Media Audiences, Clubs, …
• Article # 214129
• Published on 09/04/21 at 16:50