Sponsors & Partners: archives 2021 (page 57/81)

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Premier League: partnership with Oracle to provide innovative statistics during match broadcasts

Oracle, an American company specialised in cloud computing solutions, has become the official cloud partner of the Premier League and "will present advanced player-performance data and statistics during global broadcast coverage, and across the Premier League’s social channels" from the 2021-22…

Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Digital, Authorities
• Article # 217036
• Published on 07/05/21 at 16:00

Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 217034
• Published on 07/05/21 at 15:20

Premier League: Verizon (telecoms), regional partner of Manchester City FC in the USA, from 2021

Verizon, an American telecommunications company, has become a regional partner of Manchester City FC (Premier League) in the United States from 2021, announced the English club on 06/05/2021. The new partnership is Verizon's first with a Premier League club. Verizon has the status of regional…

Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners
• Article # 216954
• Published on 07/05/21 at 12:20

Euro 2020: Panini celebrates 60^th anniversary by presenting the competition's official sticker album

Panini, an Italian manufacturer of collectible cards and stickers, which is celebrating its 60^th anniversary in 2021, has launched the official Euro 2020 album on 03/05/2021. This is the 11^th Panini album dedicated to the Euro (the first was launched for the 1980 edition of the competition)…

Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication, …
• Article # 216913
• Published on 07/05/21 at 11:40

Sky Bet League One/Ipswich Town FC: English singer Ed Sheeran, main shirt sponsor in 2021-22

Ed Sheeran is to become the main shirt sponsor of Ipswich Town FC (Sky Bet League One) from 2021-22, announced the English singer and the club based in Suffolk, north-east London (ENG) on 06/05/2021. The agreement covers the English third division club's senior men's and women's teams. The logo…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 216974
• Published on 07/05/21 at 11:00

2021 Coppa Italia: Lega Serie A and Crypto.com to produce NFTs for the Atalanta - Juventus final

Crypto.com, a Hong Kong-based cryptocurrency and NFT platform, has become a partner of the 2021 Coppa Italia final, announced the Lega Serie A on 06/05/2021. The final between Atalanta BC and Juventus FC will be played at the Mapei Stadium in Reggio Emilia (ITA) on 19/05/2021. "The first…

Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 216883
• Published on 06/05/21 at 16:00

LaLiga Santander: KIN Partners (ENG) appointed as Real Madrid's marketing agency from 2021

KIN Partners, a sports marketing and talent management agency based in London (ENG), has become the "lead agency on selected sponsorship opportunities (global level)" of Real Madrid CF (LaLiga Santander), announced the agency via its social networks on 05/05/2021. As part of the agreement, KIN…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 216846
• Published on 06/05/21 at 12:20

Scotland: 32Red and Unibet (Kindred Group, sports betting), main shirt sponsors of Rangers FC

Kindred Group, a Maltese sports betting and gambling operator, has renewed and extended its partnership with Rangers FC (Scottish Premiership) from 2021-22 as part of a multi-year agreement, announced the 2020-21 Scottish champions on 05/05/2021. The 32Red (online casino, Gibraltar) brand will…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 216737
• Published on 05/05/21 at 16:20

UEFA: FedEx (logistics), partner of the Champions League and Super Cup for 2021-2024

FedEx, a US delivery service and logistics company, has extended its partnership with UEFA to include the Champions League and Super Cup for three seasons (2021-2024), announced the European body on 05/05/2021. The agreement also includes sponsorship rights for the Youth League finals of the…

Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Social Responsibility
• Article # 216709
• Published on 05/05/21 at 15:40

FFF: Intersport launches "La Famille Bleue", a series of activities on social media for Euro 2020

Intersport, a sporting goods retailer based in Bern (SUI) with multiple stores in France, has activated its partnership with the Fédération Française de Football and has launched "La Famille Bleue" (Blue Family in English), an operation deployed on social media in the run-up to Euro 2020…

Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication
• Article # 216670
• Published on 05/05/21 at 14:20