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©  Formula One Group
Formula 1: Twitter, Facebook and Instagram accounts of the drivers and teams (May 2021)

Please find in the infographics below the Facebook (number of likes) and Twitter and Instagram (number of followers) communities of the 20 drivers and the 10 teams of the 2021 Formula 1 World Championship. From this 2021 season, which began on the weekend of 26/03/2021 with the Bahrain Grand…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 216508
• Published on 10/05/21 at 13:00
©  Premier League
Premier League: partnership with Oracle to provide innovative statistics during match broadcasts

Oracle, an American company specialised in cloud computing solutions, has become the official cloud partner of the Premier League and "will present advanced player-performance data and statistics during global broadcast coverage, and across the Premier League’s social channels" from the 2021-22…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Digital, Authorities
• Article # 217036
• Published on 07/05/21 at 16:00
©  West Ham United FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 217034
• Published on 07/05/21 at 15:20
©  D.R.
Premier League: Verizon (telecoms), regional partner of Manchester City FC in the USA, from 2021

Verizon, an American telecommunications company, has become a regional partner of Manchester City FC (Premier League) in the United States from 2021, announced the English club on 06/05/2021. The new partnership is Verizon's first with a Premier League club. Verizon has the status of regional…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners
• Article # 216954
• Published on 07/05/21 at 12:20
©  Panini
Euro 2020: Panini celebrates 60th anniversary by presenting the competition's official sticker album

Panini, an Italian manufacturer of collectible cards and stickers, which is celebrating its 60th anniversary in 2021, has launched the official Euro 2020 album on 03/05/2021. This is the 11th Panini album dedicated to the Euro (the first was launched for the 1980 edition of the competition)…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication, …
• Article # 216913
• Published on 07/05/21 at 11:40
©  Ipswich Town FC
Sky Bet League One/Ipswich Town FC: English singer Ed Sheeran, main shirt sponsor in 2021-22

Ed Sheeran is to become the main shirt sponsor of Ipswich Town FC (Sky Bet League One) from 2021-22, announced the English singer and the club based in Suffolk, north-east London (ENG) on 06/05/2021. The agreement covers the English third division club's senior men's and women's teams. The logo…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 216974
• Published on 07/05/21 at 11:00
©  D.R.
2021 Coppa Italia: Lega Serie A and Crypto.com to produce NFTs for the Atalanta - Juventus final

Crypto.com, a Hong Kong-based cryptocurrency and NFT platform, has become a partner of the 2021 Coppa Italia final, announced the Lega Serie A on 06/05/2021. The final between Atalanta BC and Juventus FC will be played at the Mapei Stadium in Reggio Emilia (ITA) on 19/05/2021. "The first…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 216883
• Published on 06/05/21 at 16:00
©  KIN Partners
LaLiga Santander: KIN Partners (ENG) appointed as Real Madrid's marketing agency from 2021

KIN Partners, a sports marketing and talent management agency based in London (ENG), has become the "lead agency on selected sponsorship opportunities (global level)" of Real Madrid CF (LaLiga Santander), announced the agency via its social networks on 05/05/2021. As part of the agreement, KIN…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 216846
• Published on 06/05/21 at 12:20
©  Rangers FC
Scotland: 32Red and Unibet (Kindred Group, sports betting), main shirt sponsors of Rangers FC

Kindred Group, a Maltese sports betting and gambling operator, has renewed and extended its partnership with Rangers FC (Scottish Premiership) from 2021-22 as part of a multi-year agreement, announced the 2020-21 Scottish champions on 05/05/2021. The 32Red (online casino, Gibraltar) brand will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 216737
• Published on 05/05/21 at 16:20
©  D.R.
UEFA: FedEx (logistics), partner of the Champions League and Super Cup for 2021-2024

FedEx, a US delivery service and logistics company, has extended its partnership with UEFA to include the Champions League and Super Cup for three seasons (2021-2024), announced the European body on 05/05/2021. The agreement also includes sponsorship rights for the Youth League finals of the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Social Responsibility
• Article # 216709
• Published on 05/05/21 at 15:40