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©  RB Leipzig
esports: Motorola Deutschland (telecoms), official supplier of RB Leipzig's RBLZ Gaming on FIFA

Motorola Deutschland, the German subsidiary of the telecommunications company owned by the Chinese group Lenovo, has extended its partnership with RB Leipzig (Bundesliga) and become the official supplier of the club's esports section, RBLZ Gaming, on 22/04/2021. This agreement comes weeks…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, esport - gaming
• Article # 215560
• Published on 26/04/21 at 14:40
©  FPF
Weibo: Portuguese Federation, first to form a strategic partnership with the Chinese social network

Weibo, a Chinese social network owned by the Sina Sports group, has become a "strategic partner" of the Federaçao Portuguesa de Futebol from 2021, announced the Portuguese Federation on 23/04/2021. The FPF has over 3 million subscribers on its Weibo account. "The Portuguese Football Federation…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities
• Article # 215639
• Published on 26/04/21 at 12:10
©  FC Barcelona
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 215541
• Published on 23/04/21 at 13:50
©  Puma
Euro 2020: Puma unveils the away kits of its four partner federations ITA, SUI, AUT, and CZE

Puma presented the new away kits of its national teams under contract which will take part in Euro 2020, namely Italy, Switzerland, Austria, and Czech Republic, announced the German brand on 22/04/2021. "Puma reimagined the positioning of kit marques and symbols, elevating the identity and…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Merchandising - Licensing
• Article # 215507
• Published on 23/04/21 at 11:24
©  Lega Serie A
esports / Lega Serie A: Cisalfa Sport (distributor) becomes a partner of the eSerie A TIM

Cisalfa Sport, an Italian distributor of sporting goods, has become an official partner of the Lega Serie A for its esports competition eSerie A TIM, played on the video game FIFA 21 (published by the American company EA Sports), announced the Italian Professional Football League on…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, esport - gaming
• Article # 215418
• Published on 22/04/21 at 15:00
©  Tribus
Liverpool FC: Tribus (watchmaker) opposes Super League project and breaks partnership

Tribus, a manufacturer of luxury watches, has broken its partnership with Liverpool FC (Premier League) in the face of the club's initial desire to found the Super League, a new format of European competition originally carried out by 12 of the continent's biggest clubs on 18/04/2021, announced…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Merchandising - Licensing, Sponsors - Partners
• Article # 215381
• Published on 22/04/21 at 12:15
©  Heineken
Marketing: "Don't drink and start a league", Heineken backs UEFA against Super League

Heineken activated its partnership with UEFA and published a tweet accompanied by the hashtag #BetterTogether in order to support the European body against the Super League project, initially carried out by 12 major European clubs on 18/12/2021, announced the Dutch brewer on 21/04/2021. For…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication, …
• Article # 215352
• Published on 22/04/21 at 10:54
©  LFP
LFP: Kipsta (Decathlon), ball supplier to Ligue 1 Uber Eats and Ligue 2 BKT for 2022-2027

Kipsta, a brand of sports equipment of the Decathlon group, has become the supplier of the official balls to Ligue 1 Uber Eats and Ligue 2 BKT over five seasons, from 2022-23 and until the end of 2026-27, announced the LFP on 21/04/2021. "Following the consultation launched in March 2021, the…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 215298
• Published on 22/04/21 at 10:09
©  Contrader
SS Lazio: Contrader (tech) introduces telemetry and AI systems on player jerseys

Contrader, an Italian company specialising in technologies and in particular artificial intelligence (AI), has become a partner and back shirt sponsor of SS Lazio (Serie A TIM) from 2020-21 and until the end of 2021-22, announced the club on 17/04/2021. This partnership with Contrader aims to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners
• Article # 215109
• Published on 20/04/21 at 10:45
©  D.R.
NFL: 3 partnerships with betting operators for a total amount of nearly $1bn over 2021-2026

Caesars Entertainment, DraftKings and FanDuel, three American sports betting operators, are to become the first "official sports betting partners" of the National Football League in the United States from 2021-22, announced the body on 15/04/2021. The set of partnerships will reportedly run for…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Betting
• Article # 214866
• Published on 16/04/21 at 17:20