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FFF: Intersport launches "La Famille Bleue", a series of activities on social media for Euro 2020

Intersport, a sporting goods retailer based in Bern (SUI) with multiple stores in France, has activated its partnership with the Fédération Française de Football and has launched "La Famille Bleue" (Blue Family in English), an operation deployed on social media in the run-up to Euro 2020…

Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication
• Article # 216670
• Published on 05/05/21 at 14:20

Formula 1: Castore, equipment supplier of McLaren Racing from the 2022 season

Castore, a British equipment supplier, has become the "official team apparel and sportswear partner" of McLaren Racing as part of "a multi-year partnership" from the 2022 season, announced the Formula 1 team on 04/05/2021. "Castore will supply the McLaren Formula 1 race team with team apparel…

Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 216618
• Published on 05/05/21 at 13:20

Tennis: Novak Djokovic extends as global footwear ambassador of Asics as part of a "multi-year" deal

The Serbian tennis player Novak Djokovic has extended his contract as the global footwear ambassador of the Japanese equipment manufacturer Asics as part of a "multi-year" deal, on 30/04/2021. To mark the occasion, Asics presented a film (see below) where a special edition of the "Court FF…

Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 216509
• Published on 05/05/21 at 10:20

Bundesliga: Bernd Siegmund GmbH (welding) extends as sleeve sponsor of FC Augsburg until 2026

Bernd Siegmund GmbH, a German manufacturer of welding and clamping systems, has extended as a sleeve sponsor of FC Augsburg 1907 (Bundesliga) for an additional five years, from 2021 until 2026, announced the German club on 04/05/2021. Bernd Siegmund GmbH will continue to benefit from the…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 216561
• Published on 04/05/21 at 16:40

Fan experience: Heineken offers F1 and Red Bull Racing fans the chance to win a "Pit Wall Bar"

Heineken has activated its partnerships with Formula One Management and Red Bull Racing in a bid to engage F1 fans by giving away the "Pit Wall Bar", a "fully functioning" Heineken-branded bar that takes the form of a team pit wall, announced the Dutch beer brand on 28/04/2021. "Imitating the…

Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 216123
• Published on 03/05/21 at 17:20

Sponsorship: Antoine Griezmann becomes an ambassador of PMU (betting) for 2021 and 2022

PMU (Pari Mutuel Urbain), a French sports and horse betting operator, has become a partner of the French footballer Antoine Griezmann (Club Atlético de Madrid, LaLiga Santander) for two years (2021-2022), announced the betting group on 03/05/2021. "Antoine Griezmann, a passionate football…

Domain(s): Sponsors & Partners
• Category(ies): Betting
• Article # 216450
• Published on 03/05/21 at 15:20

Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 216294
• Published on 30/04/21 at 15:00

News Tank Football: Nelson Priest replaces Brian Schneider as head of international content

Fridays follow each other, but they are not the same: on 23/04/2021, a Frenchman, the astronaut Thomas Pesquet, boarded an American rocket into space; a week later, an American disembarked from a French vessel: Brian Schneider is leaving News Tank Football. Brian, who has spent seven years with…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Marketing - Communication, Clubs, Authorities, …
• Article # 216230
• Published on 30/04/21 at 10:50

Intel and ESL extend their partnership to inject $100m into esports over 2022-2025

Intel Corporation, a US-based computer and electronics company, has extended its partnership with the Electronic Sports League to jointly invest another $100m (€82.8m) in esports over three years, between 2022 and 2025, announced the Swedish esports event organiser and producer on 28/04/2021. The…

Domain(s): Sponsors & Partners
• Category(ies): esport - gaming
• Article # 216126
• Published on 29/04/21 at 14:40

LaLiga Santander: Minerva (insurance broker), regional partner of Real Betis in Africa from 2021

Minerva Risk Advisors, a Zimbabwean insurance broker, has become a regional partner of Real Betis Balompié (LaLiga Santander) in Africa from 2021, announced the Spanish club on 28/04/2021. Minerva Risk Advisors has the status of regional partner, the fourth level in the sponsorship hierarchy of…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 216093
• Published on 29/04/21 at 13:00