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Formula 1: Castore, equipment supplier of McLaren Racing from the 2022 season

Castore, a British equipment supplier, has become the "official team apparel and sportswear partner" of McLaren Racing as part of "a multi-year partnership" from the 2022 season, announced the Formula 1 team on 04/05/2021. "Castore will supply the McLaren Formula 1 race team with team apparel…

Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 216618
• Published on 05/05/21 at 13:20

Tennis: Novak Djokovic extends as global footwear ambassador of Asics as part of a "multi-year" deal

The Serbian tennis player Novak Djokovic has extended his contract as the global footwear ambassador of the Japanese equipment manufacturer Asics as part of a "multi-year" deal, on 30/04/2021. To mark the occasion, Asics presented a film (see below) where a special edition of the "Court FF…

Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 216509
• Published on 05/05/21 at 10:20

Bundesliga: Bernd Siegmund GmbH (welding) extends as sleeve sponsor of FC Augsburg until 2026

Bernd Siegmund GmbH, a German manufacturer of welding and clamping systems, has extended as a sleeve sponsor of FC Augsburg 1907 (Bundesliga) for an additional five years, from 2021 until 2026, announced the German club on 04/05/2021. Bernd Siegmund GmbH will continue to benefit from the…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 216561
• Published on 04/05/21 at 16:40

Fan experience: Heineken offers F1 and Red Bull Racing fans the chance to win a "Pit Wall Bar"

Heineken has activated its partnerships with Formula One Management and Red Bull Racing in a bid to engage F1 fans by giving away the "Pit Wall Bar", a "fully functioning" Heineken-branded bar that takes the form of a team pit wall, announced the Dutch beer brand on 28/04/2021. "Imitating the…

Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 216123
• Published on 03/05/21 at 17:20

Sponsorship: Antoine Griezmann becomes an ambassador of PMU (betting) for 2021 and 2022

PMU (Pari Mutuel Urbain), a French sports and horse betting operator, has become a partner of the French footballer Antoine Griezmann (Club Atlético de Madrid, LaLiga Santander) for two years (2021-2022), announced the betting group on 03/05/2021. "Antoine Griezmann, a passionate football…

Domain(s): Sponsors & Partners
• Category(ies): Betting
• Article # 216450
• Published on 03/05/21 at 15:20

Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 216294
• Published on 30/04/21 at 15:00

News Tank Football: Nelson Priest replaces Brian Schneider as head of international content

Fridays follow each other, but they are not the same: on 23/04/2021, a Frenchman, the astronaut Thomas Pesquet, boarded an American rocket into space; a week later, an American disembarked from a French vessel: Brian Schneider is leaving News Tank Football. Brian, who has spent seven years with…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Marketing - Communication, Clubs, Authorities, …
• Article # 216230
• Published on 30/04/21 at 10:50

Intel and ESL extend their partnership to inject $100m into esports over 2022-2025

Intel Corporation, a US-based computer and electronics company, has extended its partnership with the Electronic Sports League to jointly invest another $100m (€82.8m) in esports over three years, between 2022 and 2025, announced the Swedish esports event organiser and producer on 28/04/2021. The…

Domain(s): Sponsors & Partners
• Category(ies): esport - gaming
• Article # 216126
• Published on 29/04/21 at 14:40

LaLiga Santander: Minerva (insurance broker), regional partner of Real Betis in Africa from 2021

Minerva Risk Advisors, a Zimbabwean insurance broker, has become a regional partner of Real Betis Balompié (LaLiga Santander) in Africa from 2021, announced the Spanish club on 28/04/2021. Minerva Risk Advisors has the status of regional partner, the fourth level in the sponsorship hierarchy of…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 216093
• Published on 29/04/21 at 13:00

Video games: adidas presents a virtual Olympique Lyonnais shirt available on FIFA 21 (EA Sport)

adidas and Olympique Lyonnais (Ligue 1 Uber Eats) have presented the "Rio" a virtual shirt, and the club's 4^th kit for 2020-21, available exclusively on the FIFA 21 video game (published by EA Sports) on 28/04/2021. This virtual shirt will not be available in physical form. "In February 2021…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Sporting Goods & Brands, …
• Article # 216070
• Published on 29/04/21 at 12:20