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©  Atalanta BC
Serie A TIM: Joma extends as equipment supplier of Atalanta BC until 2024-25

Joma has extended its partnership as the equipment supplier of Atalanta BC (Serie A TIM) for one additional season until 2024-25, announced the Italian club on 22/01/2021. The Spanish manufacturer remains the official technical supplier of all the club's kits (match and training kits, youth teams…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 206046
• Published on 22/01/21 at 14:44
©  BVB
Bundesliga: Tectake (e-commerce, furniture), premium partner of Borussia Dortmund for 2020-2023

Tectake, an e-commerce distributor of home and garden furniture and products, has become a premium partner of Borussia Dortmund (Bundesliga) from the second half of the 2020-21 season until the end of 2022-23, announced the German club on 21/01/2021. Tectake has the status of premium partner…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 206030
• Published on 22/01/21 at 12:25
©  Paris SG
Paris Saint-Germain: miniature players feature in Hisense's (electronics) "Live Bold" campaign

Hisense, a Chinese electronics group (telephones, televisions, household appliances), has activated its partnership with Paris Saint-Germain (Ligue 1 Uber Eats) with the launch of the "Live Bold" campaign deployed both online and in stores, announced the group announced on 21/01/2021. "'Live…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 206013
• Published on 22/01/21 at 11:45
©  SUFC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 206020
• Published on 22/01/21 at 11:09
©  Tag Heuer
Tennis: Japanese player Naomi Osaka, becomes a Tag Heuer and Louis Vuitton (LVMH) ambassador

Naomi Osaka (WTA) has become an ambassador for Tag Heuer, according to the Swiss watchmaking group on 19/01/2021. The Japanese tennis player had previously been associated with Citizen Watch, a Japanese watchmaking group, since 2018. Naomi Osaka had previously announced a few days earlier, on…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 205919
• Published on 21/01/21 at 15:00
©  D.R.
NBA: Decathlon becomes a partner for the sale of products under license through its Tarmak brand

Decathlon, a French-based sports goods production and distribution group, has become an official partner of the NBA for the launch of licensed products marketed under Decathlon's Tarmak brand, announced the North American League on 21/01/2021. The partnership begins in 2021 and is expected to last…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 205907
• Published on 21/01/21 at 12:39
©  NTF/NTS
e-Think Sport: M. Aurenche (beIN), G. Collard (Eleven), L. von Cranach (OneFootball) on 28/01/2021

Martin Aurenche, vice-president of sports content and responsible for rights acquisitions and international distribution agreements within the pay-TV group beIN Media Group; Guillaume Collard, managing director of the pay-TV group Eleven Sports Belgium/Luxembourg and responsible for Eleven's…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 205720
• Published on 21/01/21 at 10:45
©  FAI
Deal tracker: naming rights partnerships for football competitions (leagues and cups)

Please find in the infographic below the main naming rights partnerships for football competitions concluded by federations, leagues and regulatory bodies in Europe and worldwide, collected by News Tank Football, since 07/01/2019. The infographic also allows for filtering by league, country…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Betting
• Article # 205815
• Published on 21/01/21 at 09:40
©  NTF/NTS
e-Think Sport: Andrea Agnelli (Juventus) Guest of Honour on Day 2 Wednesday 27/01/2021 at 09:30 CET

Andrea Agnelli, chairman of Juventus FC (Serie A TIM), will speak at e-Think Sport 2021 on the future of European football clubs and competitions on Wednesday 27/01/2021, from 09:30 to 10:00 CET. To register to attend this video-conference session, see below. e-Think Sport 2021 is the fifth…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 205725
• Published on 20/01/21 at 13:50
©  Olympique Lyonnais
France: BYmyCAR (car dealer), major partner of OL Féminin for three seasons (2020-2023)

BYmyCAR, an online car sales platform based in France, has become a partner of OL Féminin (D1 Arkema) for three seasons (2020-2023), announced Olympique Lyonnais on 18/01/2021. "The women's team and its staff will travel until 2023 at the wheel of the new 100% electric Volkswagen ID.3s to ensure…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 205719
• Published on 20/01/21 at 13:15