Sponsors & Partners: archives 2021 (page 74/81)

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United States: Starbucks (coffee shops), partner of OL Reign (NWSL) from 2021

Starbucks, an American chain of coffee shops based in Seattle (Washington State, USA), has become an official sponsor of OL Reign (NWSL) from the 2021 season, announced the club based in Tacoma (southern suburb of Seattle), on 04/02/2021. "Starbucks will serve as the presenting partner of OL…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Social Responsibility
• Article # 207695
• Published on 08/02/21 at 15:40

Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 207567
• Published on 05/02/21 at 17:05

FC Barcelona: Shiseido (cosmetics, JPN) regional partner in Japan, China, Italy and Spain until 2022

Shiseido Men, from the Japanese cosmetics and luxury goods company Shiseido Company Ltd, has become a regional partner of FC Barcelona (LaLiga Santander) as part of "a two-year agreement through to December 2022 in four key markets Japan, China, Italy and Spain," announced the club on…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 207521
• Published on 05/02/21 at 13:45

esports/Lega Serie A: UnaHotels (hotel group) becomes a partner of the eSerie A TIM

UnaHotels, an Italian hotel chain, has become a "hospitality partner" of the Lega Serie A for its esports competition the eSerie A TIM, played on the FIFA 21 (EA Sports) video game, announced the Italian professional league on 02/02/2021. "Whether it's digital or physical performance, every…

Domain(s): Sponsors & Partners
• Category(ies): Authorities, esport - gaming
• Article # 207489
• Published on 05/02/21 at 12:24

UEFA: Molten, ball supplier of the Europa League and Europa Conference League for 2021-2024

Molten, a Japanese equipment manufacturer, has extended as the official match ball supplier of the Europa League for three additional seasons (2021-2024), announced UEFA on 04/02/2021. The new agreement now includes the Europa Conference League, which begins in 2021-22. Molten, a Japanese…

Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 207421
• Published on 04/02/21 at 15:51

FIFA: QNB Group becomes an official bank and regional supporter of the 2022 World Cup in Qatar

QNB Group, has become the "official Qatari bank" and regional supporter of the 2022 World Cup in Qatar, announced FIFA on 03/02/2021. The competition will take place in the emirate from 21/11 to 18/12/2022. QNB Group has the status of regional supporter, the third level in the sponsorship…

Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 207355
• Published on 04/02/21 at 11:34

UEFA: EA Sports (video games, FIFA) extends exclusive licensing rights from 2021-22

EA Sports will retain exclusive licensing rights for UEFA competitions as part of an extended partnership with the European body for several seasons from 2021-22, announced the subsidiary of Electronic Arts on 02/02/2021. The American video game publisher already benefits from the licensing rights…

Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, esport - gaming
• Article # 207201
• Published on 03/02/21 at 10:20

e-Think Sport: "Our level of attention paid to Team Vitality is strategic" (C. Mazel, adidas)

"We consider Team Vitality as a team in its own right, there is no border between traditional sport and esports. It is a partnership that is activated on products, on campaigns, in shops, that supports a real retail, e-commerce and influence dimension. Together we build a 360 degree partnership…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Sporting Goods & Brands, …
• Article # 207005
• Published on 02/02/21 at 16:59

Global Sports Week: "The key word in terms of commitment is sincerity" (J-B Durier, ASO)

"The key word in terms of commitment is sincerity. And its positive impact will be a great factor of resilience to get out of the crisis that is hitting us. It is a great source of growth," explained Jean- Baptiste Durier, CSR director of Amaury Sport Organization, 02/01/2021. "Great power…

Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Clubs, Authorities, Legal, …
• Article # 207121
• Published on 02/02/21 at 15:14

Ligue 1 Uber Eats: Hua Ti Hui (betting), LOSC Lille's first regional partner for Asia (2020-2023)

Hua Ti Hui (HTH), an Asian sports betting operator, has become a regional partner of LOSC Lille (Ligue 1 Uber Eats) for Asia over the 2020-2023 cycle, announced the club on 30/01/2021. After its first partnership with a South American company in 2019-20 (Midas Trend, cryptomonnaie, BRA), LOSC…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 206982
• Published on 02/02/21 at 10:49