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©  Borussia Dortmund
Bundesliga: Signal Iduna extends naming rights to Borussia Dortmund's stadium until 30/06/2031

Signal Iduna, a German insurance and financial services company, has extended its naming rights for Borussia Dortmund's stadium, the "Signal Iduna Park" (81,365 capacity), until the end of the 2030-31 season, announced the club on 28/02/2022. Signal Iduna, a minority shareholder of the club…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 243725
• Published on 28/02/22 at 17:50
©  D.R.
Valencia CF: Cazoo (vehicle e-commerce) to succeed Socios.com as main shirt sponsor from 2022-23

Cazoo, an online vehicle sales platform, is to become the main shirt sponsor of Valencia CF (LaLiga Santander) from 2022-23 as part of a "multi-year agreement," announced the Spanish club on 28/02/2022. The British company will pay Valencia CF €4m per year, according to Spanish media reports…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 243713
• Published on 28/02/22 at 17:20
©  PSG
Sponsorship/Paris Saint-Germain: "We're staying, not necessarily in the same way" (S. Bazin, Accor)

"We are delighted with the partnership (with Paris Saint-Germain). We're going to stay, not necessarily in the same way," said Sébastien Bazin, chairman and CEO of Accor, upon the presentation of the French hotel group's 2021 annual financial results, on 24/02/2022. The former president of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 243521
• Published on 28/02/22 at 11:40
©  News Tank
Weekly News Extra (21-25/02/2022)

• Liverpool FC (Premier League) have posted a turnover of £487m (€566.1m as of 31/05/2021) for the financial year 2021, down very slightly (-0.6%) compared to the financial year 2020 (£490m/€558.6m). • Juventus FC (Serie A TIM) posted revenues of €223.1m (-13.6%) and a net loss of €119m for the…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Clubs, Sponsors - Partners, …
• Article # 243558
• Published on 25/02/22 at 17:30
©  Haas F1 Team
Ukraine conflict: 2022 Formula 1 Grand Prix in Sochi cancelled, Haas withdraws its Russian sponsor

"On Thursday evening Formula 1, the FIA, and the teams discussed the position of our sport, and the conclusion is, including the view of all relevant stakeholders, that it is impossible to hold the Russian Grand Prix in the current circumstances," announced the world motor sport body on…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 243581
• Published on 25/02/22 at 17:10
©  D.R.
Conflict in Ukraine: Manchester United breaks partnership with Russian airline Aeroflot

"In light of events in Ukraine, we have withdrawn Aeroflot's sponsorship rights. We share the concerns of our fans around the world and extend our sympathies to those affected," announced Manchester United FC (Premier League) on 25/02/2022. This decision follows the conflict triggered in Ukraine…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 243576
• Published on 25/02/22 at 16:45
©  Empoli FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 242829
• Published on 25/02/22 at 16:35
©  Wasabi Technologies
Premier League: Wasabi Technologies, official cloud storage partner of Liverpool FC from 2021-22

Wasabi Technologies, a global IT service management company specialised in cloud storage and based in the United States, has become an official partner of Liverpool FC from 2021-22, announced the Merseyside club on 23/02/2022. Wasabi Technologies has the title of "official cloud storage…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital
• Article # 243490
• Published on 25/02/22 at 14:00
©  OL
Olympique Lyonnais: adidas signs a 3-year agreement (2021-2024) with the OL Foundation

adidas has signed a three-season agreement with the OL Foundation (created in 2007), until 30/06/2024, according to Olympique Lyonnais (Ligue 1 Uber Eats) on 24/02/2022. adidas has been the official supplier of OL's kits since 2010-11 and until 2024-25. According to the club, in addition to this…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Activation, Marketing - Communication, Social Responsibility
• Article # 243436
• Published on 25/02/22 at 12:30
©  D.R.
Russia-Ukraine conflict: football, rugby, Formula 1, basketball, esports...the world of sport reacts

Russian President Vladimir Putin launched a "military operation" in Ukraine on Thursday 24/02/2022, around 04:00. Ukraine denounced "a full-scale invasion." We look at reactions from the world of sport below.
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 243465
• Published on 25/02/22 at 11:40