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©  FC Schalke 04
Russia-Ukraine conflict: FC Schalke 04 (GER) removes Gazprom (RUS, gas) logo from its shirts

"Following recent developments, FC Schalke 04 (2.Bundesliga) have decided to remove the logo of main (shirt) sponsor Gazprom (since 2012-13, €10m/year over 2021-2025) from the club's shirts," announced the German club on 24/02/2022. "This step follows discussions with Gazprom Germania (the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Authorities, …
• Article # 243445
• Published on 24/02/22 at 17:20
©  RC Lens
Ligue 1 Uber Eats: Nexans (cabling systems), official partner of RC Lens from 2021-22

Nexans, a French company specialised in the cable and optical fiber industry, has become a partner of RC Lens (Ligue 1 Uber Eats) from 2021-22, announced the club on 23/02/2022. As part of the agreement negotiated by Sportfive, the club's marketing agency, Nexans has been granted the status of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 243357
• Published on 24/02/22 at 15:30
©  CIO
Beijing 2022: "Over 346 million Chinese people engaged in winter sport since 2015" (IOC)

"Over 346 million Chinese people (nearly 25% of the 1.4 billion population) engaged in winter sport since 2015, according to the National Bureau of Statistics of China," announced the International Olympic Committee (IOC), on 21/02/2022, the day after the Closing Ceremony of the Beijing Olympic…
Domain(s): Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Digital, Authorities, …
• Article # 243326
• Published on 24/02/22 at 14:00
©  FC Schalke 04
Tensions between Russia and Ukraine: FC Schalke maintains its partnership with Gazprom (RUS, gas)

FC Schalke 04 (2.Bundesliga) has confirmed that it will maintain its partnership with Russian company Gazprom (gas and electricity supplier) despite diplomatic and military tensions between Russia and Ukraine, on 22/02/2022. Russian President Vladimir Putin declared on 21/02/2022 to recognise the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Authorities, …
• Article # 243295
• Published on 23/02/22 at 17:55
©  Puma
Puma: a turnover of €6.8bn (+31.7%), record EBIT of €557.1m and net profit of €309.6m in 2021

Puma has posted a turnover of €6.8bn for the financial year 2021 (ending on 31/12/2021), announced the German group on 23/02/2022. These results are 31.7% higher than in 2020 (€5.234bn), and 29.8% higher than in 2019, i.e. before the Covid-19 pandemic. Operating profit (EBIT) more than doubled…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Finance, …
• Article # 243237
• Published on 23/02/22 at 15:30
©  WhatsApp
NBA: Greek Giannis Antetokounmpo (Milwaukee Bucks), the first brand ambassador for WhatsApp (Meta)

WhatsApp, an instant messaging platform owned by the Meta Group (formerly Facebook), has become a partner of Greek basketball player Giannis Antetokounmpo, according to the American group and the Milwaukee Bucks (NBA) player on 21/02/2022. The reigning 2020-21 NBA Champion becomes WhatsApp's first…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication, Social Networks
• Article # 243204
• Published on 23/02/22 at 12:30
©  LFC
Premier League: EA Sports extends as an official partner of Liverpool FC from 2021-22

EA Sports, an American video game publisher that holds the "FIFA" (video game) license, has extended its partnership with Liverpool FC (Premier League) from 2021-22, as part of a "long-term" agreement, announced the Merseyside club on 22/02/2022. "Over the past two years, EA Sports' content…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, esport - gaming
• Article # 243158
• Published on 22/02/22 at 18:05
©  FA
UEFA: LinkedIn (social network), fourth national sponsor of the Women's Euro 2022 in England

LinkedIn, a professional social network owned by Microsoft since 2016, has become the fourth national sponsor of the Women's Euro 2022 co-organised by UEFA and The FA in England (31 matches from 06 to 31/07/2022), announced The Football Association on 22/02/2022. This is the first sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication, …
• Article # 243143
• Published on 22/02/22 at 16:30
©  AC Milan
Serie A TIM: Wefox (insurance), becomes AC Milan's first ever back shirt sponsor (€6-8m/year)

Wefox (formerly known as ONE Insurance AG), a German online insurance company, has become an "official insurance partner" and back shirt sponsor of AC Milan (Serie A TIM) from the 2021-22 season, announced the club on 21/02/2022. Wefox is the first brand to be featured on the sponsorship space…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 242965
• Published on 21/02/22 at 15:30
©  D.R.
Exclusive "Creating brand preference through sports partnerships" (S. Layadi, Gorillas)

"The first objective that we seek through these sports partnerships with such great brands is notoriety, 'awareness'. It is necessary for us to remain 'top of mind' and to be seen and remembered quickly. This is a challenge for us because all the quick commerce players have arrived at the same…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 242798
• Published on 21/02/22 at 10:20