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©  Bazil Hamard / FFR
Rugby: Gedimat (construction/DIY), official supplier of the FFR & French national team until 2024

Gedimat, a group of independent builders' merchants specialised in construction materials and DIY, has become an official supplier to the French Rugby Federation and the French men's national rugby team for three years, according to the FFR on 03/02/2022, three days before the French national…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 241375
• Published on 04/02/22 at 12:30
©  Six Nations
2022 Six Nations: Guinness, TikTok, Breitling, Macron... an update on the competition's partners

Guinness (beer), TikTok (social network) and Breitling (watchmaker) are the three official partners of the 2022 Six Nations, which begins with the Ireland - Wales match on Saturday 05/02/2022 (kick-off at 14:15 local time, 15:15 CET). The Irish beer brand Guinness (owned by British group…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Sporting Goods & Brands, Authorities, …
• Article # 241300
• Published on 04/02/22 at 10:20
©  LaLiga
LaLiga: Vivo (smartphones), official partner in Spain and Portugal until 2024-25

Vivo, a Chinese smartphone manufacturer, has become the "official smartphone sponsor" of LaLiga until 2024-25, announced the Spanish body on 02/02/2022. The partnership covers the Spanish and Portuguese markets. Vivo has the status of national partner, the fourth level in the LaLiga…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 241247
• Published on 03/02/22 at 14:40
©  ASM
Ligue 1 Uber Eats: Purnell (SUI), official timekeeper of AS Monaco for 2021-2025

Purnell, a Swiss luxury watch brand, has become the official timekeeper of AS Monaco FC (Ligue 1 Uber Eats) until the end of 2024-25, announced the club on 02/02/2022. The Geneva-based company has the status of official supplier, the fifth level in the sponsorship hierarchy of the Monaco club…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 241177
• Published on 03/02/22 at 10:20
©  D.R.
esports: positive return on investments for engaged brands (Nielsen x Fnatic report)

"For brands investing in leading esports properties that actively participate and engage in top tier gaming titles, we are seeing positive returns (x4 ROI versus a rule of thumb of x3 for traditional esports). What is more, this return on investment is improving, driven by maturing ecosystems…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Digital, …
• Article # 241135
• Published on 02/02/22 at 17:15
©  McLaren Racing
Formula 1: Hilton (hotels) extends as partner of the McLaren Racing team from 2022

Hilton, an American hotel group, has extended its partnership with McLaren Racing (Formula 1) for "several years" from the 2022 season, announced the British team on 01/02/2022. The agreement between the two organisations, initiated in 2005, had been extended for two seasons (2019-2021) in May…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication
• Article # 241129
• Published on 02/02/22 at 14:20
©  Cazoo
Golf: Cazoo signs its first partnership in France and becomes title sponsor of the Open de France

Cazoo, an online car sales platform, has extended its partnership with the European Tour, the golfing company that organises the DP World Tour, and has become the title sponsor of the men's 2022 Open de France, announced the British group on 01/02/2022. The competition, which will take place at…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 241009
• Published on 01/02/22 at 16:30
©  TotalEnergies
Exclusive TotalEnergies: "Promote our brand and share the message of transformation" (D. Ricour-Dumas)

"Sports sponsorship is used to promote our brand and, more recently, to share the message of transformation in a setting, sport, where people are available. We are looking to promote our group in a sport that is closer to the people, with a strong territorial anchoring. The TotalEnergies 2021…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Activation, …
• Article # 240942
• Published on 01/02/22 at 10:50