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©  LFC
Liverpool FC: Vista becomes an official partner to promote the city of Liverpool's small businesses

Vista, a US-based company specialised in marketing, design and printing for small businesses (business cards, posters, etc.), has become an official partner of Liverpool FC (Premier League) as part of a "multi-year agreement" from 2021-22, announced the club on 03/02/2022. Vista thus becomes…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication, …
• Article # 241711
• Published on 08/02/22 at 17:50
©  D.R.
FC Barcelona: Spotify, shirt sponsor and Camp Nou title sponsor for €280m over 2022-2025 (media)

Spotify, a music and podcast streaming platform, has reportedly reached an agreement with FC Barcelona (LaLiga Santander) for the Swedish group to become the club's new major partner for three seasons from 2022-23 (2022-2025), according to Catalan radio station RAC1 on 08/02/2022. The deal…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 241719
• Published on 08/02/22 at 16:20
©  UEFA
UEFA: commercial rights to club competitions (2024-2027) awarded to TEAM Marketing and Relevent

The marketing of the global rights (media and sponsorship/marketing) to UEFA men's club competitions (Champions League, Europa League, Europa Conference League, Super Cup and Youth League) for the 2024-2027 cycle, has been awarded to the Swiss agency TEAM Marketing, announced the European body on…
Domain(s): Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Rights Acquisitions, Authorities, Media, …
• Article # 241666
• Published on 08/02/22 at 14:00
©  D.R.
CVC Capital Partners: first 6 Nations as a shareholder for the fund now linked with LaLiga

The 2022 edition of the Guinness 6 Nations, which began on 05 and 06/02/2022, is the first with CVC Capital Partners among the shareholders of Six Nations Rugby, the commercial company in charge of the rights of the tournament, now equally owned (1/7th) by the Luxembourg investment fund and the…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Rights Acquisitions, Clubs, Finance, …
• Article # 241593
• Published on 08/02/22 at 10:20
©  Rewe
esports: Rewe joins 1. FC Köln, Deutsche Telekom and Daimler as a shareholder of SK Gaming

Rewe, a retail group based in Cologne (North Rhine-Westphalia, GER), has become a shareholder of SK Gaming, announced the Cologne-based esports organisation on 03/02/2022. Rewe joins the group's other shareholders: • Deutsche Telekom (telecommunications, since 17/12/2019) • Daimler…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Investment - Shareholding, esport - gaming
• Article # 241583
• Published on 07/02/22 at 17:20
©  D.R.
Formula 1: Saudi Aramco (oil and gas), co-title sponsor of Aston Martin F1 from 2022

Saudi Aramco (Saudi Arabian Oil Company), Saudi Arabia's national oil and gas company, has become a major partner and co-title sponsor of the Aston Martin Aramco Cognizant F1 Team from 2022 as part of a "long-term strategic partnership," announced the British team on 03/02/2022. In addition to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 241506
• Published on 07/02/22 at 12:30
©  Arsenal FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 240194
• Published on 07/02/22 at 10:20
©  CIO
Beijing 2022: IOC's Top partners keep a low profile at the opening of the Winter Games (04/02/2022)

Of the 13 partners in the IOC's "Top" partnership programme, few communicated on their marketing plans ahead of the opening of the Beijing 2022 Olympic Winter Games on 04/02/2022. Samsung, the South Korean partner for smartphones, is presenting a limited edition co-branded mobile phone offered…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication, …
• Article # 241419
• Published on 04/02/22 at 17:25
©  LOSC Lille
Ligue 1 Uber Eats: Sibel Energie (energy renovation), sleeve sponsor of LOSC Lille for 2021-22

Sibel Energie, a French company specialised in energy renovation, has become an official partner and sleeve sponsor of LOSC Lille (Ligue 1 Uber Eats) until the end of the 2021-22 season, announced the French club on 04/02/2022. The agreement was negotiated by Sportfive, LOSC Lille's official…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 241420
• Published on 04/02/22 at 16:50
©  News Tank
Weekly News Extra (31/01-04/02/2022)

• Washington D.C.'s NFL franchise has been officially renamed as the Washington Commanders, two years after dropping their "Redskins" name, which was deemed offensive to Native Americans. • Uber Eats is negotiating with the FFF to become an official partner (second level) for €5m per year over…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 241392
• Published on 04/02/22 at 16:20