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©  Borussia Mönchengladbach
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 241433
• Published on 11/02/22 at 17:45
©  Asics
Asics: a turnover of €3bn (+22.9%) and operating profit of €165m in 2021

Asics has posted a turnover of JPY 404bn (€3.05bn as of 31/12/2021) for the 2021 financial year up 22.9% versus the previous year, according to the Japanese equipment manufacturer on 10/02/2022. In particular, global sales in the running category rose by 31% to JPY 208bn (€1.57bn). Asics posted…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Marketing - Communication
• Article # 242102
• Published on 11/02/22 at 14:30
©  D.R.
Metaverse: NFL, first major sports league to offer a "persistent experience" on the platform Roblox

The National Football League has partnered with Roblox, an online multiplayer video game platform (50 million users connected daily), to launch a metaverse experience called "NFL Tycoon" on 09/02/2022. "The NFL will be the first official major sports league to offer a persistent experience on…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Digital, Marketing - Communication
• Article # 242084
• Published on 11/02/22 at 12:30
©  Manchester United FC
Premier League: Tezos (blockchain), training kit sponsor of Manchester United FC

Tezos, a Luxembourg-based blockchain platform (metaverse, Web3), has become the training kit sponsor of Manchester United FC (Premier League) from 2021-22, announced the English club on 10/02/2022. The agreement covers the senior men's team as well as the senior women's team (Barclays FA Women's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 242100
• Published on 11/02/22 at 11:00
©  D.R.
England: adidas terminates its contract with Kurt Zouma following acts of animal abuse

adidas has terminated its sponsorship contract with Kurt Zouma (27) following a video published by the British daily newspaper The Sun on 07/02/2022, in which the French defender for West Ham United FC (Premier League) is seen mistreating his cat, according to British media on 09/02/2022. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 242012
• Published on 10/02/22 at 17:00
©  Bayer
Bayer 04 Leverkusen: Castore to become the club's equipment supplier from 2022-23

The British brand Castore is to become the official equipment supplier of Bayer 04 Leverkusen (Bundesliga) from the 2022-23 season until 30/06/2027, announced the club on 10/02/2022. "Castore will supply kit for the Werkself (men's team) and the women's and youth teams at Bayer 04. In…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 241996
• Published on 10/02/22 at 15:30
©  Oracle Red Bull Racing
Formula 1: Oracle (cloud computing), title sponsor of Red Bull Racing for $300m over 2022-2026

Oracle, a US company specialised in cloud computing solutions, has extended its partnership with Red Bull Racing to become the title sponsor of the Formula One team from the 2022 season, announced Red Bull Racing on the occasion of the presentation of its car, the "RB18" for the 2022 season, on…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 241979
• Published on 10/02/22 at 12:30
©  Alibaba
Beijing 2022: Alibaba launches a virtual avatar to interact with fans during the Olympics

Alibaba has activated its partnership with the International Olympic Committee (IOC) through the creation of a virtual avatar, named Dong Dong ("winter"), who will interact with the public during the Beijing 2022 Olympic Winter Games, according to the Chinese e-commerce group on 10/02/2022…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Digital, Marketing - Communication
• Article # 241968
• Published on 10/02/22 at 11:40
©  Mizuno
Paris Saint-Germain: Mizuno succeeds Nike as equipment supplier of Sergio Ramos (ESP) from 2022

Mizuno has become the official equipment supplier of Sergio Ramos (35) from 2022, announced the Japanese group on 09/02/2022. The Paris Saint-Germain (Ligue 1 Uber Eats) defender will now be the ambassador of Mizuno's Morelia Neo 3 boots. The former Real Madrid CF player (LaLiga Santander…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 241886
• Published on 09/02/22 at 17:55
©  Real Sociedad
Real Sociedad: Cazoo (vehicle e-commerce) to succeed Finetwork as main shirt sponsor from 2022-23

Cazoo, an online vehicle sales platform, will become the main shirt sponsor of Real Sociedad (LaLiga Santander) from 2022-23, announced the Basque club on 08/02/2022. The duration of the partnership will be three seasons (2022-2025). This is the first sponsorship agreement signed by Cazoo in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 241789
• Published on 09/02/22 at 11:00