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©  Alfa Romeo F1 Team Orlen
Formula 1: Puma strengthens its position as the most represented supplier by signing with Alfa Romeo

Puma has become the "official race gear supplier" of Alfa Romeo F1 Team Orlen from 2022, announced the team owned by Swiss brand Sauber on 17/03/2022. "Puma will provide the full range of items worn by the team’s drivers, Valtteri Bottas (FIN) and Zhou Guanyu (first Chinese driver in F1), as…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 245838
• Published on 21/03/22 at 15:30
©  1. Union Berlin
Bundesliga: Wefox (insurance) to become main shirt sponsor of 1. FC Union Berlin (2022-2025)

Wefox (formerly known as ONE Versicherung AG), an online insurance company based in Berlin (GER), has extended its partnership with 1. FC Union Berlin (Bundesliga) to become the club's main shirt sponsor for three seasons (2022-2025) from 2022-23, announced Union Berlin on 17/03/2022. Wefox has…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 245769
• Published on 21/03/22 at 10:00
©  News Tank
Weekly News Extra (14-18/03/2022)

• ConsenSys and Dapper Labs are set to become the Premier League's first NFT partners in a deal valued at £434m (€518.2m) over four seasons (2022-2026). • RC Celta (LaLiga Santander) wants to invest €70m to build a 160,000 sqm sports complex with funds from the agreement between CVC Capital…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Clubs, Sponsors - Partners, …
• Article # 245703
• Published on 18/03/22 at 18:40
©  Intersport
France: Intersport extends as official distributor of the French Football Federation for 2022-2024

Intersport, a sporting goods retailer based in Bern (SUI), has extended as the official distributor of the French Football Federation's teams for a further three years (2022-2024) "until Euro 2024 (in Germarny)", announced the FFF on 18/03/2022. This is a fourth-level partnership in the FFF's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 245686
• Published on 18/03/22 at 16:40
©  AC Spezia Calcio
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 245684
• Published on 18/03/22 at 14:00
©  Real Madrid CF
Real Madrid CF: partnership with Cisco to deploy WiFi network at the Santiago Bernabéu

Cisco EMEAR, a regional subsidiary of the American computer server company, has become a global partner of Real Madrid CF (LaLiga Santander) for three seasons (2021-2024), announced the Madrid club on 17/03/2022. Cisco has been granted the status of global partner, the second level in the Real…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 245603
• Published on 17/03/22 at 17:35
©  D.R.
War in Ukraine/esports: EA & Ubisoft announce restrictions on Russian teams and competitions

"We continue to be shocked at the conflict that is unfolding in Ukraine, and join so many voices around the world in calling for peace and an end to the invasion. We have made the decision to remove Russia and Belarus as eligible countries in our esports programs. Effectively immediately, players…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 245587
• Published on 17/03/22 at 16:10
©  McLaren Racing
Formula 1: Google to display the Android and Chrome logos on McLaren Racing's cars

Google, an American technology services company, has become a partner of McLaren Racing (Formula 1) as part of a "multi-year" agreement from the 2022 season, announced the British team on 16/03/2022. As part of the agreement, the Android (mobile operating system) and Chrome (web browser…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication
• Article # 245520
• Published on 17/03/22 at 10:30
©  Le Tremplin
Fan engagement: "NFTs are a powerful tool for connecting with fans" (D. Geisser, collectID)

"NFTs are a powerful tool for connecting with fans, who love their club and are therefore willing to share their data with it," said David Geisser, co-founder and CEO of collectID, a Swiss company whose technology uses a blockchain to certify physical products and thus prevent counterfeiting, on…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Merchandising - Licensing, …
• Article # 245494
• Published on 17/03/22 at 09:40
©  D.R.
Tennis: Renault succeeds Peugeot as a premium partner of Roland-Garros from 2022

Renault will succeed Peugeot as a partner of Roland-Garros and "will provide a fleet of mainly electrified transport vehicles," announced Amélie Mauresmo, director of Roland-Garros (FFT), on 16/03/2022. The 2022 edition of the French Grand Slam tournament will be held at Porte d'Auteuil in Paris…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 245448
• Published on 16/03/22 at 17:00