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©  FC Barcelona
FC Barcelona: Spotify, main shirt sponsor and title partner of the Camp Nou from 2022-23

Spotify, a music and podcast streaming platform, will become the new main partner of FC Barcelona (LaLiga Santander) from 2022-23, announced the two parties on 15/03/2022. • Spotify has been awarded the naming rights to the Camp Nou, granted "for the very first time in the club's history" the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 245408
• Published on 16/03/22 at 14:00
War in Ukraine: Eintracht Frankfurt ends its agreement with Kaspersky (RUS, cybersecurity)

"We've informed Kaspersky's (cybersecurity, RUS) management that we're terminating the sponsorship agreement with immediate effect," said Axel Hellmann, spokesperson for the board at Eintracht Frankfurt (Bundesliga), on 15/03/2022. "Following Tuesday's official, formal warning from the German…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 245355
• Published on 16/03/22 at 10:20
©  Real Betis
LaLiga Santander: Volvo (car manufacturer), official partner of Real Betis Balompié until 2023-24

Volvo Cars Group, a Swedish car manufacturer, has become an official partner of Real Betis Balompié (LaLiga Santander) until 2023-24, announced the Sevillian club on 12/03/2022. The Gothenburg (SWE) based group will display the logos of its hybrid SUVs on signage at the Estadio Benito…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Social Responsibility
• Article # 245241
• Published on 15/03/22 at 14:40
©  Nielsen Sports
Sports sponsorship: expenditures +107% at the start of 2021 versus the same period in 2020 (Nielsen)

"Sponsorship expenditures in early 2021 were up 107% versus the same period in early 2020. In a recent analysis of 100 sponsorships in seven markets across 20 industries, Nielsen found that the sponsorships drove an average 10% lift in purchase intent among the exposed fanbase. According to…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Authorities, …
• Article # 245189
• Published on 15/03/22 at 11:00
©  Shakhar Donetsk
War in Ukraine: Andriy Pyatov, Shakhtar Donetsk and national team captain, appeals to Ukrainians

"I would like to appeal to all Ukrainians: every day you prove that you are the strongest and best nation. We must stick together, because only we can help ourselves. We know that we have strong-minded people who will cope and who will be able to overcome everything!" said Ukrainian international…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Authorities, Game - pitch, …
• Article # 245163
• Published on 14/03/22 at 17:50
©  News Tank
Weekly News Extra (07-11/03/2022)

• City Football Group, owner of Manchester City FC (Premier League), is reportedly in negotiations to acquire a majority stake in Brazilian club Atlético Mineiro. • ParionsSport (La Française des Jeux) will take over from Unibet as betting partner of Paris Saint-Germain (Ligue 1 Uber Eats) for…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 244989
• Published on 11/03/22 at 18:35
©  Nashville SC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 244962
• Published on 11/03/22 at 15:30
©  VfB Suttgart
Bundesliga: Jako (GER) extends as VfB Stuttgart's equipment supplier & becomes club shareholder

The German brand Jako has extended its contract as the official equipment supplier of VfB Stuttgart (Bundesliga) until 30/06/2029, announced the club on 10/03/2022. The initial agreement concluded on 14/05/2018 was initially due to end at the end of 2022-23 (€3m/season). The duration of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Investment - Shareholding
• Article # 244928
• Published on 11/03/22 at 14:00
©  Chelsea FC
War in Ukraine: Three UK (telecoms) temporarily suspends partnership with Chelsea FC

"In light of the government's recently announced sanctions, we have requested Chelsea FC (Premier League) temporarily suspend our sponsorship of the club, including the removal of our brand form shirts and around the stadium until further notice," announced the British telecommunications and…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 244888
• Published on 11/03/22 at 09:40
©  VfL Bochum
Bundesliga: Mizuno (JPN) to succeed Nike as VfL Bochum's equipment supplier from 2022-23

Mizuno will become the new official equipment supplier for all VfL Bochum (Bundesliga) teams from the 2022-23 season, announced the German club on 09/03/2022. Mizuno will succeed Nike and its distributor 11Teamsports, kit suppliers of VfL Bochum since 2011-12 (€700,000 per season). Mizuno, a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 244851
• Published on 10/03/22 at 17:00