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©  Lavazza
Tennis: Lavazza (coffee) extends as an official supplier of Roland-Garros until 2025

Lavazza, an Italian coffee brand based in Turin (ITA), has extended as an official supplier and the "official coffee" of Roland-Garros until 2025, on 24/05/2022. Lavazza has been the official supplier of the French Grand Slam tournament since the 2015 edition. The 2022 edition of Roland-Garros is…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 252780
• Published on 24/05/22 at 14:40
©  Rakuten
NBA: Rakuten (e-commerce) extends as jersey sponsor of the Golden State Warriors (€17.4m/year)

Rakuten, a Japanese group specialised in online services (e-commerce, finance and digital content), has extended its sponsorship of the Golden State Warriors (NBA) from the 2022-23 season, announced Rakuten America, a subsidiary based in San Mateo (California, USA) on 23/05/2022. The…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication
• Article # 252760
• Published on 24/05/22 at 12:30
©  News Tank
Weekly News Extra (16-20/05/2022)

• Saïd Chabane, owner and president of Angers SCO (Ligue 1 Uber Eats), has announced to the club's employees that he will be selling it to an American investment fund. • Opel (automotive) will not extend its partnership with Borussia Dortmund (Bundesliga) beyond 2021-22, according to…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Clubs, Sponsors - Partners, …
• Article # 252483
• Published on 20/05/22 at 18:00
©  VfL Wolfsburg
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 252457
• Published on 20/05/22 at 16:30
©  EPCR
Rugby/EPCR: Heineken extends as title sponsor of the Champions Cup from 2022-23

Heineken, a Dutch beer company, has extended as the title sponsor of the Champions Cup from 2022-23, announced EPCR on 19/05/2022. The brand had become the title sponsor of the European Rugby Champions Cup for four years "from the 2018-19 season" on 04/06/2018. The competition will retain the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 252432
• Published on 20/05/22 at 14:30
©  Sportfive
Ligue 1 Uber Eats: Hexaom (real estate) extends as main shirt sponsor of Stade de Reims (2022-2025)

Hexaom, a French single-family home builder and renovator, has extended as main shirt sponsor of Stade de Reims (Ligue 1 Uber Eats) for three additional seasons (2022-2025), announced the club on 18/05/2022. The renewal of the partnership was once again negotiated by the marketing agency…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 252345
• Published on 20/05/22 at 11:00
©  RC Strasbourg Alsace
RC Strasbourg Alsace: Soprema (waterproofing), title sponsor of the training center until 2026-27

Groupe Soprema, a Strasbourg-based company specialised in waterproofing solutions, has become the title sponsor of the new performance center of RC Strasbourg Alsace (Ligue 1 Uber Eats) for five seasons (2022-2027), announced the club on 17/05/2022. The complex located near the Stade de la Meinau…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 252122
• Published on 19/05/22 at 14:30
©  D.R.
Spain: TVM (tech, KOR), official partner of LaLiga for its development in the metaverse

TVM, a South Korean company developing a platform on a metaverse, has become a global partner (2nd level) of LaLiga for two and a half years (until 2025) to help the body develop its activities in the metaverse, announced the Spanish League on 18/05/2022. The agreement includes an extension…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 252250
• Published on 19/05/22 at 13:30
©  Sporsora
Sporsora: "Investment funds bring rigor to regulate the sports sector" (M. Wyatt, KPMG)

"Investment funds continue to make a positive contribution by bringing rigor to regulate the sports sector, which is evolving. The sports audience today is global and moving towards digital, esports and changing targets. In France, cultural changes are needed in order to boost the market," said…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Finance, …
• Article # 251992
• Published on 18/05/22 at 13:30
©  DFL
DFL: Sorare, OneFootball and Topps to generate at least €170m for German clubs from 2023-24

Topps (USA), OneFootball (GER) and Sorare (FRA) have acquired the licensing rights to the "physical and digital trading cards", "video NFTs" and "NFTs - fantasy league" categories for the Bundesliga and 2.Bundesliga clubs from 2023-24, announced the Deutsche Fußball Liga on…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities
• Article # 252038
• Published on 18/05/22 at 11:00