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©  AS Monaco FC
Ligue 1 Uber Eats: Vbet (sports betting) extends as partner of AS Monaco for 3 seasons (2022-2025)

Vbet, an Armenian sports betting operator run by the Maltese company Vivaro Limited, has extended as a premium partner and shorts sponsor of AS Monaco FC (Ligue 1 Uber Eats) for three additional seasons (2022-2025), announced the club on 17/05/2022. Vbet will continue to benefit from the status…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 252052
• Published on 17/05/22 at 18:30
©  Real Madrid CF
Real Madrid CF: adidas home shirt unveiled and partnership with Emirates extended for 2022-23

Real Madrid CF (LaLiga Santander) and its German equipment supplier adidas have unveiled the club's home shirt for the 2022-23 season on 16/05/2022. This new shirt still features the 'Fly Emirates' logo. The partnership between Real Madrid and Emirates was originally due to expire at the end of…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Sporting Goods & Brands, Merchandising - Licensing
• Article # 251983
• Published on 17/05/22 at 17:30
©  D.R.
Borussia Mönchengladbach: flatexDEGIRO (broker) extends as partner until 2026-27

flatexDEGIRO AG, a broker founded by the merger of Flatex (GER) and DeGiro (NED) in 2020, has extended as a major partner (1st level) and main shirt sponsor of Borussia Mönchengladbach (Bundesliga) until the end of 2023-24 "at least," announced the German club as it unveiled its 2022-23 home shirt…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 251959
• Published on 17/05/22 at 15:30
©  GSW
Global Sports Week 2022: conferences and debates at the Accor Arena (Paris, FRA), 09-11/05/2022

"We have just signed TikTok as the title partner of the women's competition (Six Nations Tournament), who are also supporting all our competitions. This helps us financially and allows us to attract this new audience," said Ben Morel, CEO of Six Nations Rugby, on 11/05/2022, during Global Sports…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Media Audiences, Marketing - Communication, …
• Article # 251884
• Published on 16/05/22 at 19:00
©  DFB
Germany: Deutsche Telekom extends as partner of the Federation (DFB) and the Mannschaft until 2024

Deutsche Telekom has extended as a premium partner of the Deutscher Fussball Bund until 2024, the year in which Germany will host Euro 2024, announced the German Federation and the telecommunications operator on 11/05/2022. This partnership, which also includes the 2022 World Cup in Qatar…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Media
• Article # 251864
• Published on 16/05/22 at 18:00
©  Paris 2024
Naming: adidas, title sponsor of the "adidas - La Chapelle District" arena in Paris (FRA)

The operating company of the Palais Omnisport de Paris-Bercy (SAE POPB) has appointed the German equipment manufacturer adidas as the title sponsor of the Arena 2 built at the Porte de la Chapelle in Paris (18th arrondissement), during a board meeting held on 12/05/2022. The 8,000-seat Olympic…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Stadiums
• Article # 251769
• Published on 16/05/22 at 13:37
©  News Tank
Weekly News Extra (09-13/05/2022)

• In addition to Investcorp, an investment fund based in Bahrain, the American fund RedBird Capital Partners, owner of Toulouse FC (Serie BKT), is in discussions with Elliott Management Corporation to acquire AC Milan (Serie A TIM), according to Sky News. • AS Monaco FC (with Kappa), RC…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 251708
• Published on 13/05/22 at 18:26
©  Arsenal FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 251683
• Published on 13/05/22 at 16:20
©  TikTok
UEFA: TikTok, official entertainment platform for the Women's Euro 2022 in England

TikTok (Douyin in Asia), a Chinese social network available in more than 150 countries and 75 languages, is extending its partnership with UEFA to become an official partner of the UEFA Women's Euro 2022, announced the video sharing platform on 12/05/2022. TikTok will therefore be the "official…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication, Social Networks
• Article # 251658
• Published on 13/05/22 at 13:00
©  Chelsea FC
Chelsea FC: WhaleFin (Amber Group, crypto) to succeed Hyundai as sleeve sponsor from 2022-23

WhaleFin, a cryptocurrency trading platform owned by Amber Group, is to become the sleeve sponsor of Chelsea FC (Premier League) from 2022-23, announced the London club on 12/05/2022. This is Chelsea FC's first foray into the crypto-asset sector. The partnership, which covers Chelsea FC's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 251521
• Published on 12/05/22 at 15:30