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©  FFT
Tennis: Roland-Garros enters the metaverse with NFTs of seats on the Philippe-Chatrier Court

Roland-Garros has launched "RG Game, Seat & Match", its first metaverse operation offering NFTs in the form of virtual seats on the Philippe-Chatrier Court, announced the FFT, the organising body of the Grand Slam tournament at Porte d’Auteuil in Paris (FRA), on 12/05/2022. "The Grand Slam…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 251513
• Published on 12/05/22 at 14:40
©  GSW
GSW 2022: "It is fundamental to have devoted resources and channels for women" (A. Zagklis, FIBA)

"It is fundamental to have devoted resources and channels for women because the audience for men's and women's basketball are not the same. They don't have the same fans but our role is also to break the barriers between them. We have to try and create new role models, women's role models for…
Domain(s): Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Marketing - Communication, Sponsors - Partners, Authorities, …
• Article # 251447
• Published on 12/05/22 at 11:00
©  D.R.
Sponsorship: Lionel Messi appointed as an ambassador of Visit Saudi (Saudi Tourism Authority)

Argentinian player Lionel Messi has been appointed as an ambassador of Visit Saudi, a brand belonging to the Saudi Arabian Tourism Authority, announced the two parties on 10/05/2022. Messi who currently plays for Paris Saint-Germain (Ligue 1 Uber Eats), a club owned since 2011 by the Emirate of…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 251275
• Published on 11/05/22 at 11:40
©  EA
Video games: EA end partnership with FIFA and will rename their football game "EA Sports FC" in 2023

Electronic Arts has announced the rebranding of its football video game license from "FIFA" to "EA Sports FC" as of July 2023, when the partnership between the governing body of world football and the American publisher ends, announced the latter on 10/05/2022. "The move will enable EA to…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing, Authorities, …
• Article # 251274
• Published on 11/05/22 at 09:40
©  NWSL
USA/Women's football: UKG (HR), partners with the NWSL to "close the wage gap" between men and women

The HR and workforce management solutions company UKG has entered into a "historic multi-year partnership" with the National Women’s Soccer League to become the first title sponsor of the NWSL Challenge Cup, announced the League on 06/05/2022. "The 2023 UKG NWSL Challenge Cup will be the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 251183
• Published on 10/05/22 at 14:00
©  LaLiga
Spain: BKT (tyres) extends as a global partner of LaLiga for 3 seasons (2022-2025)

Balkrishna Industries Ltd. (BKT), an Indian off-road tyre manufacturer, has extended as a global partner of LaLiga for three additional seasons (2022-2025), announced the Spanish League on 09/05/2022. BKT, in partnership with LaLiga since 2019-20, will continue to benefit from the status of…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 251151
• Published on 10/05/22 at 12:30
©  Interwetten
Liverpool FC: Interwetten (betting), regional partner in the EMEA from 2021-22

Interwetten, a Maltese sports betting and gambling operator, has become a regional partner of Liverpool FC (Premier League) for Europe, Middle East and Africa (EMEA) as part of a multi-year partnership that begins in 2021-22, announced the Austrian-born company on 06/05/2022. "As a trusted…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication, …
• Article # 250993
• Published on 09/05/22 at 14:00
©  D.R.
Weekly News Extra (02-06/05/2022)

• Club Atlético de Madrid (LaLiga Santander) is set to change its main shirt sponsor from 2022-23, moving from Plus500 (trading) to WhaleFin (crypto, Amber Group) and nearly tripling its sponsorship revenue for this space (€42m/year versus €15m). • Oppo is strengthening its sponsorship portfolio…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Marketing - Communication, …
• Article # 250926
• Published on 06/05/22 at 17:55
©  EPCR
Rugby: IHG (hotels), official partner of European Cups for the 2022-2025 cycle

IHG Hotels & Resorts will become the "official hotels partner" of the EPCR from the 2021-2022 Heineken Champions Cup and Challenge Cup quarter finals until June 2025, announced the rugby body on 05/05/2022. As part of the agreement, IHG will be second level partner of EPCR, "receiving a…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 250898
• Published on 06/05/22 at 17:15
©  PFC
Ligue 2 BKT: adidas to succeed Nike as Paris FC's equipment supplier for 2022-2026

adidas will become the official equipment supplier of all Paris FC teams (Ligue 2 BKT, D1 Arkema) for four seasons from 2022-23, i.e. until the end of 2025-26, announced the Parisian club on 06/05/2022. "Thus, the two first teams (men's and women's), the youngsters from the academy and all the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 250887
• Published on 06/05/22 at 16:55