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©  Socios.com
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 250914
• Published on 06/05/22 at 16:30
©  Socios.com
"The PSG token has generated over €30m for Paris Saint-Germain in 3 years" (A. Dreyfus, Socios.com)

"If we take the case of PSG, we chose to put twenty million tokens on sale (around €10 per unit depending on the market), three million have already been sold. It should be noted that the PSG token has generated more than €30m in revenue for the club over the past three years. Socios' job is to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 250880
• Published on 06/05/22 at 14:40
©  Formule 1
Formula 1: Twitter, Facebook and Instagram accounts of the drivers and teams (May 2022)

Please find in the infographics below the Facebook (number of likes) and Twitter and Instagram (number of followers) communities of the 20 drivers and the 10 teams of the 2022 Formula 1 World Championship. For this new season, which began on 20/03/2022 with the Barhain Grand Prix, three teams…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 250770
• Published on 06/05/22 at 09:40
©  RFEF
Spain: RFEF to promote the Ministry of Agriculture's agri-food brand "Alimentos de España"

The Spanish Ministry of Agriculture, Fisheries and Food (MAPA) is extending its partnership with the Real Federacion Espanola de Futbol, which will now promote the Ministry's agri-food brand "Alimentos de España", announced the RFEF on 03/05/2022. The agreement will run for 18 months (until…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 250759
• Published on 05/05/22 at 15:30
©  ESTAC
Ligue 1 Uber Eats: ESTAC to auction "hybrid shirts" in physical and NFT form

Espérance Sportive Troyes Aube Champagne (Ligue 1 Uber Eats) is launching a series of collectible shirts in the form of digital assets (NFTs) as well as in physical form, as they will be worn by the club's players versus Paris Saint-Germain on Matchday 36 of the French championship on 08/05/2022…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication, …
• Article # 250712
• Published on 05/05/22 at 12:30
©  Crystal Palace FC
Premier League: Mukuru (financial services, RSA), sleeve sponsor of Crystal Palace from 2022-23

Mukuru, a financial services company based in Africa, is to become the sleeve sponsor of Crystal Palace FC (Premier League) for the 2022-23 season, announced the English club on 04/05/2022. The company, founded in 2004 in Cape Town (South Africa), will take over from Facebank, a London-based…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 250647
• Published on 04/05/22 at 17:35
©  FIFA
FIFA: Algorand, official blockchain partner of Qatar 2022 and the Women's World Cup 2023

Algorand, a blockchain platform founded in 2019, will become FIFA's official blockchain partner from 2022 as part of a "sponsorship and technical partnership deal," announced the world body on 02/05/2022. "Algorand will become the official blockchain platform of FIFA and provide the official…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 250449
• Published on 03/05/22 at 17:00
©  Lega Serie A
Italy: eBay (e-commerce), official partner of Lega Serie A competitions from 2021-22

eBay, an e-commerce and auction platform, has become an official partner for all competitions organised by the Lega Serie A from 2021-22, announced the Italian body on 03/05/2022. "Lega Serie A is thus continuing the internationalisation of its brand. eBay (is) consolidating its visibility in…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities
• Article # 250450
• Published on 03/05/22 at 16:20
©  Cazoo
Exclusive Cazoo France: "Sports marketing is part of Cazoo's culture" (Romain Weill)

"Sports sponsorship is a marketing expense in the same way as display advertising (TV, print, etc.). Sports marketing is really part of Cazoo's culture: we have a balance between spending on sports sponsorship and more traditional marketing operations. It's a major line of expenditure," said…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Activation, …
• Article # 250378
• Published on 03/05/22 at 11:00
©  BBVA Mexico
Deal tracker: naming rights partnerships for football competitions

Please find in the infographic below the main naming rights partnerships for football competitions concluded by federations, leagues and regulatory bodies in Europe and worldwide, collected by News Tank Football, since 07/01/2019. The infographic also allows for filtering by league, country…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication, …
• Article # 250306
• Published on 02/05/22 at 15:10