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©  TikTok
Marketing/Communication: Webedia launches "Noisy Room", an integrated agency dedicated to TikTok

Webedia, a French group specialised in online leisure and entertainment, has announced the launch of its new integrated agency, Noisy Room, which aims to "assist clients and their media agencies in setting up campaigns on TikTok," on 19/09/2022. "Working closely with the TikTok teams, Noisy…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Agencies, Marketing - Communication, …
• Article # 264358
• Published on 20/09/22 at 09:40
©  Getafe CF
LaLiga Santander: Wolf777 (sports betting), regional partner of Getafe CF in Asia for 2022-23

Wolf777, a Curacao-based sports betting and online casino platform, has become a regional partner (fourth level) of Getafe CF (LaLiga Santander) in Asia for the 2022-23 season, announced the club on 16/09/2022. "This partnership will help to reinforce the club's position internationally in an…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 264354
• Published on 19/09/22 at 16:20
©  DFB
Germany: Hörmann (doors), official partner of the DFB for 4 seasons (2022-2026)

Hörmann, a German door and gate manufacturer, has extended its partnership with the Deutscher Fussball Bund to become an official partner for four seasons "until summer 2026," announced the Association on 16/09/2022. The partnership covers the men's national team. The agreement gives the German…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 264343
• Published on 19/09/22 at 12:30
©  News Tank
Weekly News Extra (12-16/09/2022)

• US investment fund Silver Lake is acquiring an additional 4.1% stake in City Football Group from China Media Capital, bringing its total holding to 14.5%, according to several specialist media • Amazon is preparing a six-part documentary about the German football team during the 2022 World Cup…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Clubs, Sponsors - Partners, …
• Article # 264245
• Published on 16/09/22 at 18:10
©  RC Lens
RC Lens: Aushopping Noyelles (shopping centre) renews as a sleeve sponsor (2022-2024)

Aushopping Noyelles (Pas-de-Calais, 14km from Lens, FRA), a shopping centre owned by real estate developer Ceetrus, has renewed its partnership with RC Lens (Ligue 1 Uber Eats) as an official partner (second level) and sleeve sponsor for two seasons (2022-2024), announced the club on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 264229
• Published on 16/09/22 at 16:50
©   Endeavor
IMG: Robbie Henchman promoted to president, global partnerships (IMG Events, IMG Media, On Location)

Robbie Henchman has been promoted to president of global partnerships for IMG Events, IMG Media and On Location (hospitality), announced the US-based sports and entertainment company and owner of Endeavor's three entities, on 15/09/2022. He will report to Paul Caine, president of IMG Events and On…
Domain(s): Sponsors & Partners, Media
• Category(ies): Marketing - Communication, Media, Sponsors - Partners
• Article # 264237
• Published on 16/09/22 at 16:20
©  AC Milan
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 242188
• Published on 16/09/22 at 14:40
©  Uniqlo
Tennis: Roger Federer to retire from Grand Slams & the ATP Tour on Sunday 25/09/2022 after Laver Cup

"The Laver Cup next week (Friday 23 to Sunday 25/09/2022) in London (ENG) will be my final ATP event. I will play more tennis in the future, of course, but just not in the Grand Slams or on the Tour," announced Swiss tennis player Roger Federer (41) on 15/09/2022. "The past three years have…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Social Networks
• Article # 264151
• Published on 15/09/22 at 18:10
©  Randstad
Italy: Randstad Italia (HR) 2nd national partner of the Milano Cortina 2026 Winter Games

Randstad Italia, the national subsidiary of the Dutch human resources group, has become the second official partner in the national sponsorship programme of the Milano Cortina 2026 Olympic and Paralympic Winter Games, announced the Italian Organising Committee on 14/09/2022. The Milano Cortina…
Domain(s): Sponsors & Partners
• Category(ies): Employment - training, Authorities, Marketing - Communication
• Article # 264105
• Published on 15/09/22 at 17:35
©  Nike
Qatar 2022: Nike presents the kits for its 13 national teams under contract in 2022

The American equipment manufacturer Nike has unveiled the kits for its 13 national associations/federations under contract, including France (FFF), Brazil (CBF), Portugal (FPF) and England (The FA), that will be worn from 2022 onwards, notably on the occasion of the 2022 World Cup in Qatar (from…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Merchandising - Licensing, …
• Article # 264085
• Published on 15/09/22 at 14:40