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©  Manchester City
Manchester City FC: LeoVegas (sports betting) betting partner in Europe & Canada from 2022-23

LeoVegas Group, a Swedish sports betting and online casino brand, has become a betting partner of Manchester City FC (Premier League) in Europe and Canada, from the 2022-23 season, announced the English club on 09/08/2022. LeoVegas has the status of official regional partner, the second level…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Stadiums
• Article # 263345
• Published on 08/09/22 at 17:55
©  D.R.
Sponsorship: Cazoo, shirt sponsor of Marseille & Lille, ends operations in Europe (outside the UK)

"Cazoo intends to commence an orderly wind down of its operations in Germany and Spain and is in consultation with its employee representatives in France and Italy," said the British online used car retailer on 08/09/2022. The company "will facilitate a structured closure for its customers…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Finance, Essentials Sponsors & Partners
• Article # 263336
• Published on 08/09/22 at 15:55
©  UEFA
UEFA: fundraising campaign launched in partnership with Mastercard to support children in poverty

Mastercard has activated its partnership with UEFA and is launching, with the support of its Foundation, a fundraising campaign in favour of the NGO Save the Children aimed at helping "children in poverty realise their potential through the power of football, other sports and educational…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 263261
• Published on 08/09/22 at 14:00
©  Manchester United FC
Premier League: Therabody (wellness), global partner of Manchester United FC from 2022-23

Therabody, a US-based company specialised in percussive massage devices and wellness programmes, has extended its partnership with Manchester United FC (Premier League) to become a global partner (second level) as part of a "multi-year agreement" from 2022-23, announced the club on 07/09/2022…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 263250
• Published on 08/09/22 at 11:40
©  D.R.
Basketball/Football: Heetch (VTC), "youth partner" of Paris Basketball and Red Star FC

Heetch, a French Taxi platform, has become the "youth partner" of Paris Basketball (Betclic Elite) in 2022-23, announced the French group on 06/09/2022. Heetch has also renewed its partnership with Red Star FC (National) for a third consecutive season. Heetch will be featured on the shirts of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 263154
• Published on 08/09/22 at 09:40
©  AS Monaco FC
AS Monaco FC: Peace and Sport (NGO), back shirt sponsor for European Cup matches in 2022-23

Peace and Sport, a Monaco-based NGO working to promote peace through sport, has become a "charity partner" and back shirt sponsor of AS Monaco FC (Ligue 1 Uber Eats) for 2022-23 European Cup matches, announced the club on 07/09/2022. "AS Monaco aims to spread the message of Peace and Sport and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 263185
• Published on 07/09/22 at 17:35
©  D.R.
Olympique Lyonnais: 2022-23 adidas third shirt in partnership with "Nuits Sonores" (music festival)

adidas and Olympique Lyonnais (Ligue 1 Uber Eats) have announced a partnership with the electronic music festival "Nuits Sonores" in Lyon (FRA) for the club's 2022-23 third shirt, on 04/09/2022. This new shirt is available for the men's team and the women's team (D1 Arkema). With the message…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 263174
• Published on 07/09/22 at 17:00
©  Sorare
NBA: partnership with Sorare (NFTs) and the launch of a fantasy basketball league

Sorare, a startup specialised in NFTs featuring players, has partnered with the National Basketball Association to launch a fantasy basketball league from 2022-23, announced the French sportstech unicorn valued at $4.6bn (€4.6bn) on 07/09/2022. "The first officially licensed, free-to-play…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 263167
• Published on 07/09/22 at 16:20
©  Kosmos Tennis
Tennis: Lexus (car manufacturer), partner and "official car" of the 2022 Davis Cup Finals

Lexus, a car brand from the Japanese car manufacturer Toyota, will continue as a partner and "official car" of the Davis Cup by Rakuten Finals for its 2022 edition, announced Lexus and the group Kosmos, organisers of the competition, on 06/09/2022. As in 2021, Lexus will be responsible for…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 263120
• Published on 07/09/22 at 14:40
©  Qatar Airways
Rugby: Qatar Airways, partner of EPCR's European Cups and the BKT United Rugby Championship

Qatar Airways has become the "official airline partner" of European Professional Club Rugby (EPCR) competitions for the South African market and the URC's BKT United Rugby Championship for Western Europe, announced the two European rugby organisations on 04/09/2022. Both partnerships will run for…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 262934
• Published on 06/09/22 at 14:50