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©  RFEF
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 265025
• Published on 23/09/22 at 17:30
©  Liverpool FC
Premier League: Sorare (NFTs/fantasy league), official partner of Liverpool FC from 2022-23

Sorare, a startup specialised in NFTs bearing the image of players, has expanded its partnership with Liverpool FC (Premier League) to become a global partner (third level) from 2022-23, announced the club on 22/09/2022. The two parties had entered into an initial licensing agreement in 2021…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 264993
• Published on 23/09/22 at 11:40
©  D.R.
Exclusive Think Football 2022: "The World Cup, a cultural event for Uber Eats" (Arnaud Gouénard)

"We see the World Cup more as a cultural event than just a football competition. It is a moment during which all French people come together, a very special time in our country: 1998, 2018... the World Cup is a transgenerational moment. Every French person remembers the evening when France became…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Activation, …
• Article # 264927
• Published on 23/09/22 at 11:00
©  Football Australia
Australia/Football: Subway (fast food chain) obtains naming rights to the men's national teams

Subway, an American fast food chain, has acquired the naming rights to the Australian men's football teams, which will be known as the "Subway Socceroos (first team), Subway Olyroos (U23), Subway Young Socceroos (U20) and Subway Joeys (U17)" for a period of three years (2022-2025), announced…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 264918
• Published on 23/09/22 at 10:20
©  FIGC
Italy/FIGC: ITA Airways (airline), official partner of the Italian Football Federation for 2022-2024

The Italian state-owned airline, ITA Airways, has become an official partner of the Federazione Italiana Giuoco Calcio (FIGC) "until 31/12/2024" in order to "develop and promote Italian sport around the world," announced the Italian Football Federation during a press conference at the Federal…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Merchandising - Licensing
• Article # 264881
• Published on 22/09/22 at 16:30
©  FC Inter Milan
Serie A TIM: LeoVegas.News (sports news platform), official partner of FC Inter Milan for 2022-2025

LeoVegas.News, a sports news platform belonging to LeoVegas Group (SWE), has become the official "infotainment partner" (third level) of FC Inter Milan (Serie A TIM) for three seasons (2022-2025), announced the club on 20/09/2022. The agreement is worth an estimated €3m per year.  "The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 264746
• Published on 22/09/22 at 09:40
©  Manchester City FC
Premier League: Unilumin Sports (LED solutions, CHN) renews as global partner of Manchester City FC

Unilumin Sports, a Chinese manufacturer of LED devices, has renewed as a global partner (first level) of Manchester City FC (Premier League) from the 2022-23 season, announced the club on 20/09/2022. Unilumin became a regional partner (second level) of the Mancunian club from 2020-21 on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 264702
• Published on 21/09/22 at 15:30
©  Milan Cortina 2026
Italy: Deloitte Italia (consulting), third domestic sponsor of the Milano Cortina 2026 Winter Games

Deloitte Italia, the national office of the British audit and consulting firm, has become the third official partner in the domestic sponsorship programme for the Milan-Cortina 2026 Olympic and Paralympic Winter Games, announced the Italian Organising Committee on 20/09/2022. The Milan-Cortina…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 264705
• Published on 21/09/22 at 14:40
©  UEFA
UEFA: Fanatics (USA) extends partnership to national team competitions until 2028

Fanatics, a US-based manufacturer and distributor of licensed sports products, has extended its partnership with UEFA until 2028, announced the body on 20/09/2022. The new agreement covers all UEFA men's and women's national team competitions. Fanatics had become the official merchandising…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 264650
• Published on 21/09/22 at 11:00
©  D.R.
Think Football 2022: Uber Eats, UNECATEF, UNFP and Volkswagen among the speakers on 04/10/2022

Jean-Manuel Caparros (Volkswagen Group France), Raymond Domenech (UNECATEF), Arnaud Gouénard (Uber Eats France), Sylvain Kastendeuch (UNFP), Eugénie Le Sommer (UNFP / Olympique Lyonnais), Philippe Piat, Fabien Safanjon and David Terrier (UNFP) are among the speakers who will participate in the…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 264342
• Published on 20/09/22 at 11:40