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©  FIFA
Qatar 2022: Claro (telecoms, MEX), regional supporter of the World Cup for South America

Claro, a Mexican telecommunications operator belonging to the América Móvil group, has become a "regional supporter" of the 2022 World Cup in Qatar for the South American market, announced FIFA on 15/02/2022. The competition will be held in eight stadiums in the Persian Gulf emirate from 21/11 to…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 242520
• Published on 16/02/22 at 14:40
©  VfL Wolfsburg
Bundesliga: Linglong Tire (tyres, CHN) extends as sleeve sponsor of VfL Wolfsburg (2022-2025)

Linglong Tire, a tyre manufacturer, has extended its partnership as a sleeve sponsor of VfL Wolfsburg (Bundesliga) for three additional seasons (2022-2025), announced the club on 15/02/2022. Linglong Tire will continue to be the sleeve sponsor of VfL Wolfsburg in the Bundesliga as well as in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Social Responsibility
• Article # 242487
• Published on 16/02/22 at 11:00
©  Socios.com
UEFA: Socios.com, official fan token partner of the Champions League (2021-2024)

Socios.com, a cryptocurrency blockchain platform owned by Maltese companies ChiliZ and Mediarex Sports & Entertainment, has been awarded the licensing rights to generate official Champions League, Europa League, Europa Conference League and Super Cup fan tokens for the 2021-2024 cycle, announced…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 242477
• Published on 16/02/22 at 10:20
©  Decathlon
Spain: Decathlon launches "D-padel.com" an e-commerce platform dedicated to padel

Decathlon has launched "D-padel.com" in Spain, an e-commerce marketplace dedicated to padel, according to the Spanish subsidiary of the French-based group that designs, produces and distributes sporting goods on 15/02/2022. The platform "will offer from more than 15,000 references among which…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Marketing - Communication, …
• Article # 242419
• Published on 15/02/22 at 15:30
©  Chelsea FC
Chelsea FC: Three (telecoms) launches 5G at Stamford Bridge, a first in the Premier League

Three UK, a telephone operator belonging to Hong Kong's CK Hutchison Holdings, has activated its partnership with Chelsea FC (Premier League) and is deploying a 5G network at Stamford Bridge (London, ENG), announced the English club on 11/02/2022. "Stamford Bridge (40,853 capacity) becomes the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 242332
• Published on 14/02/22 at 17:45
Under Armour: a record financial year in 2021 with $5.68bn in turnover (+27%) and a $360m net profit

Under Armour has posted a turnover of $5.683bn (€5.08bn as of 31/12/2021) for the financial year 2021, up 27% compared to 2020, a year hit by the Covid-19 pandemic ($4.474bn/€3.64bn as of 31/12/2020), announced the American equipment manufacturer on 11/02/2022. The company, founded in 1996, has…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Merchandising - Licensing, …
• Article # 242288
• Published on 14/02/22 at 15:00
©  Western Force
Rugby: Altrad (construction), main jersey sponsor of an Australian franchise for 2022-2025

French construction and industrial equipment distributor Altrad has become a major partner and shirt sponsor of the Western Force (Super Rugby Pacific) for four seasons (2022-2025), according to the Australian professional rugby union franchise based in Perth, on 11/02/2022. The agreement was…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 242267
• Published on 14/02/22 at 14:00
©  BWT Alpine F1 Team
Formula 1: BWT (water treatment), title sponsor of Alpine F1 Team from the 2022 season

BWT (Best Water Technology), an Austrian company specialised in water treatment equipment, has become the first title sponsor of the "BWT Alpine F1 Team" from the 2022 season, announced the French Formula 1 team on 11/02/2022. As part of the long-term strategic partnership, which aims to…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Social Responsibility
• Article # 242161
• Published on 14/02/22 at 12:30
©  Rolex Monte-Carlo Masters
Tennis/Monte-Carlo Masters: Rolex and BNP Paribas extend, Generali and Maserati new sponsors

Rolex and BNP Paribas have renewed their partnership with the Rolex Monte-Carlo Masters (ATP Masters 1000) for the next 10 years and three additional years respectively, according to the Société Monégasque pour l'Exploitation du Tournoi de Tennis (S.M.E.T.T.), the tournament's organising company…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 242142
• Published on 14/02/22 at 10:20
©  D.R.
Borussia Mönchengladbach: Sonepar (electrical products) extends as sleeve sponsor until 2024-25

Sonepar, a French group specialised in the distribution of electrical products, has extended its sponsorship of Borussia Mönchengladbach (Bundesliga) as a sleeve sponsor and "innovation partner" for three more seasons (2022-2025), announced the German club on 11/02/2022. Sonepar continues to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 242227
• Published on 14/02/22 at 09:40