Sponsors & Partners: archives 2022 (page 53/73)

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©  Formula One Group

Formula 1: Salesforce (CRM, sustainability), global partner of Formula One Group for €27.2m per year

Salesforce, a US-based CRM software company, has become a global partner of Formula One Group for five years (2022-2026) "to boost fan engagement and sustainability," announced the body on 05/04/2022. The deal will be worth $30m (€27.2m) per year, according to Sky News on 14/03/2022. Salesforce…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Social Responsibility
• Article # 247608
• Published on
©  D.R.

Sports betting: ban on the use of sports people in advertisements in the United Kingdom

British sports betting operators will no longer be able to use footballers "with a considerable following among under-18 on social media" in their UK advertisements, announced the UK Committee of Advertising Practice (CAP) and the Advertising Standards Authority (ASA) on 05/04/2022. The UK…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Betting, …
• Article # 247548
• Published on
©  Dave Cross Photography Inc

Exclusive Hospitality/Paris 2024: "Our products will allow everyone to attend" (Paul Caine, On Location)

"We spend a lot of time thinking about cost and we have yet to announce our pricing. The promise that we are providing to people in Paris, France or around the world is that we have economics and costs in mind. We are building products to allow for a democratic ability for everyone to attend the…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Marketing - Communication, Authorities, …
• Article # 247336
• Published on
©  Boston Red Sox

USA: a carbon-neutral fan experience at Fenway Park, home of the Boston Red Sox (MLB, baseball)

Aspiration, a US-based sustainability finance company, has become the "official sustainability provider" of the Boston Red Sox from 2022, an agreement that will make the Red Sox "a climate leader in Major League Baseball," announced the MLB franchise on 30/03/2022. The Red Sox will provide the…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication, …
• Article # 247491
• Published on
©  D.R.

Decathlon: a turnover of €13.8bn (+21%) in 2021, including €4.2bn in France (+18%)

Decathlon posted a turnover of €13.8bn in 2021, a year marked by the Covid pandemic (partial closures of shops in the spring in France in particular), up 21% at constant exchange rates compared to 2020 (€11.4bn), announced the French sporting goods design, production and distribution group on…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Marketing - Communication
• Article # 247493
• Published on
©  Kappa

Exclusive Kappa Europe: "We want to boost F1 merchandising" (Rémi Garnier, commercial and marketing director)

"This partnership with BWT Alpine F1 Team is a major step for us and is in line with our sponsorship strategy to develop our brand. Formula 1 has an incredible audience and visibility at the moment. We want to boost F1 merchandising," said Rémi Garnier, commercial and marketing director at Kappa…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Merchandising - Licensing, …
• Article # 247438
• Published on
©  FCB

LaLiga Santander: FC Barcelona's extraordinary assembly ratifies the partnership with Spotify

"The extraordinary assembly of FC Barcelona delegate members (socios) has ratified the partnership agreement between FC Barcelona and Spotify, by which the audio platform will become the main partner of the club and the official audio streaming partner," announced the Catalan club on…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 247326
• Published on
©  News Tank

Weekly News Extra (28/03-01/04/2022)

• The Chinese public audiovisual group CCTV broadcast an NBA game for the first time since October 2020, on 30/03/2022. • AS Roma (Serie A TIM) has become the first club in the Italian top flight to use an artificial intelligence solution to manage its ticketing system. • Deutsche Telekom is…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 247195
• Published on
©  AS Roma

AS Roma: partnership with MotoGP rider Fabio Di Giannantonio for the 2022 World Championship season

AS Roma (Serie A TIM) have signed a partnership with Italian MotoGP rider Fabio Di Giannantonio to support him at each Grand Prix during the 2022 World Championship season, announced the club on 29/03/2022. As part of the agreement, Di Giannantonio, a fan of AS Roma, will wear the club's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 246808
• Published on
©  MALIPHOTO via adidas

Qatar 2022: adidas present "Al Rihla" the official ball for the World Cup

adidas and FIFA have presented "Al Rihla", the official ball of the 2022 World Cup in Qatar, on 30/03/2022. The 22nd edition of the competition will take place in eight stadiums in the Persian Gulf emirate from 21/11 to 18/12/2022. The pro model of the ball is priced at €140. "Al Rihla means…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 246850
• Published on