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©  VfL Wolfsburg
Bundesliga: VfL Wolfsburg to market virtual merchandise in the form of NFTs

VfL Wolfsburg (Bundesliga) has partnered with the start-up The Football Company (TFC) to create virtual merchandise in the form of NFTs (shorts, shirts, scarves, etc.) that will be marketed from 31/03/2022 on the blockchain platform dedicated to football, announced the club on 22/03/2022. "On…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Merchandising - Licensing
• Article # 246456
• Published on 28/03/22 at 09:40
©  News Tank
Weekly News Extra (21-25/03/2022)

• ACF Fiorentina (Serie A TIM) has unveiled a new graphic identity, which will be used from the 2022-23 season. • The first Grand Prix (Bahrain) of the 2022 Formula 1 season drew 1.35 million viewers on ESPN in the United States, a record since ESPN retrieved the rights in 2018. • PSG Esports…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Media Audiences, Marketing - Communication, …
• Article # 246408
• Published on 25/03/22 at 18:00
©  FFF
FFF: Xbox (Microsoft, video games), official gaming partner of the French national teams from 2022

Xbox France, a national subsidiary of Microsoft Gaming, the video games branch of the eponymous American company, has become the official gaming partner, for the men's and women's teams, of the French Football Federation (FFF) from 2022, announced the two organisations at a conference held at the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication, …
• Article # 246360
• Published on 25/03/22 at 13:00
©  KNVB
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 246344
• Published on 25/03/22 at 12:00
©  Accor
Paris Saint-Germain: ALL (Accor) offers a shirt treasure hunt on Google Street View (navigation)

Accor, via its ALL (Accor Live Limitless) lifestyle programme, has activated its partnership with Paris Saint-Germain (Ligue 1 Uber Eats) by launching a gamification initiative consisting of an online treasure hunt using the Google Street View 3D virtual navigation service, announced the French…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs
• Article # 246234
• Published on 25/03/22 at 10:00
©  Byju's
Qatar 2022: Byju's (educational platforms, IND), official sponsor of the World Cup

Byju's, an Indian group that develops educational platforms, has become an official sponsor of the 2022 World Cup in Qatar, announced FIFA on 24/03/2022. The competition, organised in the Middle East for the first time, will take place in eight stadiums of the Persian Gulf emirate from 21/11 to…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 246285
• Published on 24/03/22 at 17:00
©  D.R.
Olympique de Marseille: Cazoo (vehicle e-commerce), main shirt sponsor from 2022-23

Cazoo, an online vehicle sales platform, will become a major partner and the main shirt sponsor of Olympique de Marseille (Ligue 1 Uber Eats) from 2022-23 as part of a "multi-year agreement," announced the French club on 24/03/2022. "The partnership will take effect from 01/07/2022 and will see…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 246266
• Published on 24/03/22 at 16:00
©  Crypto.com
Qatar 2022: Crypto.com, official sponsor of the World Cup and first crypto partner of FIFA

Crypto.com, a Singapore-based crypto-asset company founded in 2016, has become an official sponsor of the 2022 World Cup in Qatar, announced FIFA on 22/03/2022. The competition, organised in the Middle East for the first time, will take place in eight stadiums of the Persian Gulf emirate from…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 246122
• Published on 23/03/22 at 16:00
©  Formula One Group
Formula 1: MSC Cruises, global partner of Formula One Group from 2022

MSC Cruises, the Geneva (SUI)-based cruise line of the MSC Group (shipping), has become a global partner of Formula One Group from the 2022 season as part of a multi-year agreement, announced the body on 21/03/2022. The cruise line's logo is now displayed on the signage of F1 circuits. "MSC…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 245844
• Published on 21/03/22 at 17:00
©  Alfa Romeo F1 Team Orlen
Formula 1: Puma strengthens its position as the most represented supplier by signing with Alfa Romeo

Puma has become the "official race gear supplier" of Alfa Romeo F1 Team Orlen from 2022, announced the team owned by Swiss brand Sauber on 17/03/2022. "Puma will provide the full range of items worn by the team’s drivers, Valtteri Bottas (FIN) and Zhou Guanyu (first Chinese driver in F1), as…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 245838
• Published on 21/03/22 at 15:30