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©  MALIPHOTO via adidas
Qatar 2022: adidas present "Al Rihla" the official ball for the World Cup

adidas and FIFA have presented "Al Rihla", the official ball of the 2022 World Cup in Qatar, on 30/03/2022. The 22nd edition of the competition will take place in eight stadiums in the Persian Gulf emirate from 21/11 to 18/12/2022. The pro model of the ball is priced at €140. "Al Rihla means…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 246850
• Published on 30/03/22 at 14:40
©  Socios.com
Fan Tokens: Lionel Messi (ARG, Paris Saint-Germain), Socios.com ambassador for €18.2m over 2022-2024

Socios.com, a cryptocurrency blockchain platform owned by Maltese companies ChiliZ and Mediarex Sports & Entertainment, has partnered with Lionel Messi (Paris Saint-Germain, Ligue 1 Uber Eats) for three years (2022-2024), announced the fan token operator on 29/03/2022. "Lionel Messi and…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 246800
• Published on 30/03/22 at 11:40
©  AS Monaco CF
NFT: AS Monaco FC, first Ligue 1 club to be linked to an NFT consultancy agency (Capital Block)

Capital Block, a consultancy agency for sports organisations specialised in NFTs, is to become the "official NFT agency" of AS Monaco FC (Ligue 1 Uber Eats) from 2021-22, in order to support the Monaco club in developing its own digital assets, announced the club on 29/03/2022. "AS Monaco thus…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 246780
• Published on 30/03/22 at 09:40
©  Astralis
esports: Hummel to continue as equipment supplier of Astralis (DEN) and manage its e-commerce

Hummel has extended its partnership with Astralis for another two years, until the end of the 2025 season, announced the esports organisation based in Copenhagen (DEN) on 23/03/2022. While the amount of the deal was not disclosed, its commercial value has been "increased" and is higher (than…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, esport - gaming
• Article # 246736
• Published on 29/03/22 at 17:20
©  Monoprix
"The partnership with Paris FC marks the beginning of sports sponsorship for our group" (Monoprix)

"Our partnership with Paris FC marks the beginning of sports sponsorship for Monoprix. The group chose Paris FC to initiate this process because many of its shops are located in the Paris region, which will allow a large number of customers to benefit from the advantages of this sports…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 246708
• Published on 29/03/22 at 14:50
©  Acronis
West Ham United FC: fifth Premier League club to partner with Acronis (cyber security)

Acronis, a Swiss-Singapore-based computer storage and data protection company, has become an official partner of West Ham United FC (Premier League) from 2021-22 as part of a multi-year agreement, announced the club on 28/03/2022. Acronis has the status of official partner, the third level in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 246702
• Published on 29/03/22 at 14:16
©  ASO
Tour de France: Strava (app), partner of the men's and women's races for three years (2022-2024)

Strava, a mobile application and platform for recording sports activities via GPS, has entered into a three-year partnership with the Tour de France and the Tour de France Femmes avec Zwift, according to Amaury Sport Organisation (ASO), the organising company of the two events, on 29/03/2022…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 246669
• Published on 29/03/22 at 11:40
©  D.R.
Sport UnlimiTECH: "Finding the right balance with digital at stadiums" (S. Commandeur, GL events)

"Digitalisation is good, but we need to refocus on the target rather than on the digital medium. In rugby, the public is a little less young than in football, a little more resistant to change. On the other hand, it's an audience that stays longer at the stadium, that consumes. We have therefore…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Digital, Marketing - Communication, …
• Article # 246592
• Published on 29/03/22 at 09:40
©  KM
FFF/marketing: Kylian Mbappé opened a debate on the rights and obligations of international players

By refusing to take part in a marketing operation aimed at the FFF's partners - Volkswagen, Uber Eats, Orange, Xbox (Microsoft), The Coca-Cola Company, Konami - at the National Football Centre in Clairefontaine (Yvelines) with all the players of the French football team, Kylian Mbappé (Paris…
Domain(s): Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Activation, Authorities, Legal, …
• Article # 246609
• Published on 28/03/22 at 17:55
©  QatarEnergy
Qatar 2022: QatarEnergy (gas) becomes the seventh and last "FIFA partner" for the World Cup

QatarEnergy, a Qatari company specialised in the supply of liquefied natural gas, has become a "FIFA partner" and therefore a partner of the 2022 World Cup in Qatar, announced FIFA on 27/03/2022. The competition will take place in eight stadiums in the Persian Gulf emirate from 21/11 to…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 246587
• Published on 28/03/22 at 17:40