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©  FFF
France/FFF: Arkema extends as title sponsor of women's top flight for 3 years until 2024-25

Arkema has extended an agreement with the French Football Federation (FFF) as title sponsor of the French women's first division (D1 Féminine) for a further three seasons, until the end of the 2024-25 season, announced the French chemicals and advanced materials group based in Colombes…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 248635
• Published on 14/04/22 at 16:20
©  Cazoo
LOSC Lille: Cazoo (vehicle e-commerce), main shirt sponsor from 2022-23

Cazoo, a British online vehicle sales platform, is to become the new main partner and main shirt sponsor of LOSC Lille (Ligue 1 Uber Eats) from 2022-23 as part of a "multi-year agreement," announced the 2020-21 French champions on 14/04/2022. "Cazoo will see its branding on the front of the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 248587
• Published on 14/04/22 at 14:00
©  D.R.
Paris Saint-Germain: Goat (sneaker marketplace) to succeed QNB as sleeve sponsor 2022-2025 (€50m)

Goat, a sneaker and lifestyle accessories marketplace available in 170 countries, has become an official partner of Paris Saint-Germain (Ligue 1 Uber Eats) from 2021-22 and will become a sleeve sponsor from 2022-23 as part of a three-season partnership (2022-2025), announced the club on…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 248581
• Published on 14/04/22 at 12:30
©  FFT
Tennis: Oppo (smartphones), extends as a premium partner of Roland-Garros for 2022 and 2023

Oppo, a Chinese smartphone manufacturer, has extended as a premium partner of Roland-Garros for the 2022 and 2023 editions of the French Grand Slam tournament, announced Oppo France and the French Tennis Federation on 13/04/2022. In 2019, Oppo became the first Chinese brand partner of…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 248464
• Published on 14/04/22 at 11:40
©  D.R.
Bundesliga: Cazoo (vehicle e-commerce) signs its first partnership in Germany with SC Freiburg

Cazoo, a British online vehicle sales platform, will become the new main partner and main shirt sponsor of SC Freiburg (Bundesliga) as part of a "multi-year agreement" from 2022-23, announced the German club on 13/04/2022. Cazoo will become the shirt sponsor of all SC Freiburg teams and will be…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 248484
• Published on 13/04/22 at 17:00
©  D.R.
FIFA: Xero (accounting for SMEs), second women's football partner after Visa

Xero, a New Zealand-based company specialised in accounting and management solutions for small and medium-sized businesses (SMEs), has become a "FIFA Partner" for women's football from 2022 and for several seasons, announced the world football body on 12/04/2022. The agreement covers the 2023…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 248414
• Published on 13/04/22 at 12:30
©  OnePlan
Paris 2024: OnePlan (ENG, 3D mapping), official supporter of the Olympic & Paralympic Games

OnePlan, a start-up based in London (ENG) and specialised in 3D mapping, has become an official supporter of the COJO Paris 2024 to produce virtual maps of the Olympic and Paralympic Games venues, announced the two parties on 12/04/2022. "This is the first time an Olympic and Paralympic Games…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Stadiums
• Article # 248332
• Published on 13/04/22 at 09:40
©  D.R.
Formula 1: Volkswagen to invest nearly €1bn to enter F1 via Audi and Porsche by 2026

The German car manufacturer Volkswagen is expected to invest around €1bn by 2026 to bring its Audi and Porsche brands into Formula 1, according to specialised media reports on 08/04/2022. The group based in Wolfsburg (GER), which confirmed its intention to join F1 on 07/04/2022, is making its…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 248309
• Published on 12/04/22 at 16:50
©  UFC
UFC: Crypto.com enables fans to award cryptocurrency bonuses to their favourite fighters

Crypto.com has activated its partnership with the Ultimate Fighting Championship (mixed martial arts) to allow fans to award cryptocurrency bonuses to fighters "paid in bitcoin (BTC)" and "based on the exchange rate in US dollars," announced the crypto-asset company on 07/04/2022. This activation…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication
• Article # 248245
• Published on 12/04/22 at 15:20
©  D.R.
Germany: bwin extends its partnership with the DFB (cups, women's national team) until 2026

bwin, a Gibraltar-based sports betting operator owned by the British group Entain plc (formerly GVC Holdings), has renewed and extended its partnership with the  Deutscher Fussball Bund "until the end of 2026," announced the German Football Association on 06/04/2022. "The new agreement includes…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Betting
• Article # 248221
• Published on 12/04/22 at 09:40