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©  Crystal Palace FC
Premier League: Mukuru (financial services, RSA), sleeve sponsor of Crystal Palace from 2022-23

Mukuru, a financial services company based in Africa, is to become the sleeve sponsor of Crystal Palace FC (Premier League) for the 2022-23 season, announced the English club on 04/05/2022. The company, founded in 2004 in Cape Town (South Africa), will take over from Facebank, a London-based…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 250647
• Published on 04/05/22 at 17:35
©  FIFA
FIFA: Algorand, official blockchain partner of Qatar 2022 and the Women's World Cup 2023

Algorand, a blockchain platform founded in 2019, will become FIFA's official blockchain partner from 2022 as part of a "sponsorship and technical partnership deal," announced the world body on 02/05/2022. "Algorand will become the official blockchain platform of FIFA and provide the official…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 250449
• Published on 03/05/22 at 17:00
©  Lega Serie A
Italy: eBay (e-commerce), official partner of Lega Serie A competitions from 2021-22

eBay, an e-commerce and auction platform, has become an official partner for all competitions organised by the Lega Serie A from 2021-22, announced the Italian body on 03/05/2022. "Lega Serie A is thus continuing the internationalisation of its brand. eBay (is) consolidating its visibility in…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities
• Article # 250450
• Published on 03/05/22 at 16:20
©  Cazoo
Exclusive Cazoo France: "Sports marketing is part of Cazoo's culture" (Romain Weill)

"Sports sponsorship is a marketing expense in the same way as display advertising (TV, print, etc.). Sports marketing is really part of Cazoo's culture: we have a balance between spending on sports sponsorship and more traditional marketing operations. It's a major line of expenditure," said…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Activation, …
• Article # 250378
• Published on 03/05/22 at 11:00
©  BBVA Mexico
Deal tracker: naming rights partnerships for football competitions

Please find in the infographic below the main naming rights partnerships for football competitions concluded by federations, leagues and regulatory bodies in Europe and worldwide, collected by News Tank Football, since 07/01/2019. The infographic also allows for filtering by league, country…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication, …
• Article # 250306
• Published on 02/05/22 at 15:10
©  News Tank
Weekly News Extra (25-29/04/2022)

• Eddy Zdziech, owner of Valenciennes FC (Ligue 2 BKT), has commissioned KPMG to find a buyer for the club. • The Tour de France has launched a new "Maillot Jaune" (yellow jersey) brand of products for cyclists. • Amazon may acquire the exclusive broadcast rights to an NFL game on Black Friday…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 250183
• Published on 29/04/22 at 18:10
©  D.R.
Endeavor: the American company buys 100% of its subsidiary in China and acquires On Location

Endeavor Group (formerly WME | IMG), a US-based sports and entertainment company, has acquired "100%" of On Location, a US-based hospitality company, as well as its subsidiary Endeavor China, announced the company based in Beverly Hills (California), on 28/04/2022. "As a result of these…
Domain(s): Sponsors & Partners
• Category(ies): Finance, Investment - Shareholding, Marketing - Communication
• Article # 250164
• Published on 29/04/22 at 16:55
©  FC Bayern
FC Bayern Munich: HypoVereinsbank (bank) partner since 2003, extends until 2024-25

HypoVereinsbank, a brand belonging to German banking group UniCredit, has extended its partnership with FC Bayern Munich (Bundesliga), which began in 2003, until the end of the 2024-25 season, announced the club on 27/04/2022. The Munich-based company retains the image rights to Bayern Munich…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Marketing - Communication
• Article # 250157
• Published on 29/04/22 at 16:10
©  The Look Company
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 250156
• Published on 29/04/22 at 15:30
©  Rivacom
Golf: Blot (real estate), title partner of the Open de Bretagne for three years until 2024

Groupe Blot, a French real estate network, has joined forces with the golf tournament "Open de Bretagne" to become the "Blot Open de Bretagne" for the next three years, i.e. until 2024, announced the organisers on 29/04/2022. The 15th edition of the tournament will take place from 23 to…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 250116
• Published on 29/04/22 at 13:30