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©  Sportfive
Ligue 1 Uber Eats: Hexaom (real estate) extends as main shirt sponsor of Stade de Reims (2022-2025)

Hexaom, a French single-family home builder and renovator, has extended as main shirt sponsor of Stade de Reims (Ligue 1 Uber Eats) for three additional seasons (2022-2025), announced the club on 18/05/2022. The renewal of the partnership was once again negotiated by the marketing agency…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 252345
• Published on 20/05/22 at 11:00
©  RC Strasbourg Alsace
RC Strasbourg Alsace: Soprema (waterproofing), title sponsor of the training center until 2026-27

Groupe Soprema, a Strasbourg-based company specialised in waterproofing solutions, has become the title sponsor of the new performance center of RC Strasbourg Alsace (Ligue 1 Uber Eats) for five seasons (2022-2027), announced the club on 17/05/2022. The complex located near the Stade de la Meinau…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 252122
• Published on 19/05/22 at 14:30
©  D.R.
Spain: TVM (tech, KOR), official partner of LaLiga for its development in the metaverse

TVM, a South Korean company developing a platform on a metaverse, has become a global partner (2nd level) of LaLiga for two and a half years (until 2025) to help the body develop its activities in the metaverse, announced the Spanish League on 18/05/2022. The agreement includes an extension…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 252250
• Published on 19/05/22 at 13:30
©  Sporsora
Sporsora: "Investment funds bring rigor to regulate the sports sector" (M. Wyatt, KPMG)

"Investment funds continue to make a positive contribution by bringing rigor to regulate the sports sector, which is evolving. The sports audience today is global and moving towards digital, esports and changing targets. In France, cultural changes are needed in order to boost the market," said…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Finance, …
• Article # 251992
• Published on 18/05/22 at 13:30
©  DFL
DFL: Sorare, OneFootball and Topps to generate at least €170m for German clubs from 2023-24

Topps (USA), OneFootball (GER) and Sorare (FRA) have acquired the licensing rights to the "physical and digital trading cards", "video NFTs" and "NFTs - fantasy league" categories for the Bundesliga and 2.Bundesliga clubs from 2023-24, announced the Deutsche Fußball Liga on…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities
• Article # 252038
• Published on 18/05/22 at 11:00
©  AS Monaco FC
Ligue 1 Uber Eats: Vbet (sports betting) extends as partner of AS Monaco for 3 seasons (2022-2025)

Vbet, an Armenian sports betting operator run by the Maltese company Vivaro Limited, has extended as a premium partner and shorts sponsor of AS Monaco FC (Ligue 1 Uber Eats) for three additional seasons (2022-2025), announced the club on 17/05/2022. Vbet will continue to benefit from the status…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 252052
• Published on 17/05/22 at 18:30
©  Real Madrid CF
Real Madrid CF: adidas home shirt unveiled and partnership with Emirates extended for 2022-23

Real Madrid CF (LaLiga Santander) and its German equipment supplier adidas have unveiled the club's home shirt for the 2022-23 season on 16/05/2022. This new shirt still features the 'Fly Emirates' logo. The partnership between Real Madrid and Emirates was originally due to expire at the end of…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Sporting Goods & Brands, Merchandising - Licensing
• Article # 251983
• Published on 17/05/22 at 17:30
©  D.R.
Borussia Mönchengladbach: flatexDEGIRO (broker) extends as partner until 2026-27

flatexDEGIRO AG, a broker founded by the merger of Flatex (GER) and DeGiro (NED) in 2020, has extended as a major partner (1st level) and main shirt sponsor of Borussia Mönchengladbach (Bundesliga) until the end of 2023-24 "at least," announced the German club as it unveiled its 2022-23 home shirt…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 251959
• Published on 17/05/22 at 15:30
©  GSW
Global Sports Week 2022: conferences and debates at the Accor Arena (Paris, FRA), 09-11/05/2022

"We have just signed TikTok as the title partner of the women's competition (Six Nations Tournament), who are also supporting all our competitions. This helps us financially and allows us to attract this new audience," said Ben Morel, CEO of Six Nations Rugby, on 11/05/2022, during Global Sports…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Media Audiences, Marketing - Communication, …
• Article # 251884
• Published on 16/05/22 at 19:00
©  DFB
Germany: Deutsche Telekom extends as partner of the Federation (DFB) and the Mannschaft until 2024

Deutsche Telekom has extended as a premium partner of the Deutscher Fussball Bund until 2024, the year in which Germany will host Euro 2024, announced the German Federation and the telecommunications operator on 11/05/2022. This partnership, which also includes the 2022 World Cup in Qatar…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Media
• Article # 251864
• Published on 16/05/22 at 18:00