Filter by domain
Filter by year
Filter by month
©  LFL
esports: Kia (car manufacturer), official supplier of the LFL's Summer Split 2022

Kia, a South Korean car manufacturer, will become an official supplier of the French League of Legends (published by Riot Games) in 2022, announced Webedia, organiser of the LFL, on 01/06/2022. This partnership concerns the LFL's Summer Split 2022 (i.e. the second part of the season) which…
Domain(s): Sponsors & Partners
• Category(ies): Media, esport - gaming
• Article # 253655
• Published on 02/06/22 at 16:30
©  Emirates / Olivier Rimbon Foeller
Exclusive Roland-Garros: "Sport has always been part of our brand strategy" (Cédric Renard, Emirates)

"We are the most recognised airline in the world. Sport has always been part of our strategy to convey our brand objectives. We work to ensure that every time, the experience on the ground is equal to the one we offer on board," said Cédric Renard, CEO of Emirates France, to News Tank Football on…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Activation, …
• Article # 253698
• Published on 02/06/22 at 16:10
©  AS Roma
Serie A TIM: Fendi (luxury, LVMH), to provide AS Roma's official wardrobe for 2 seasons (2022-2024)

Fendi, an Italian luxury clothing and accessories brand belonging to the LVMH group, has become a "fashion partner" and will provide the "official wardrobe" for AS Roma (Serie A TIM) for two seasons (2022-2024), announced the Italian club on 01/06/2022. "The world-renowned fashion house, based…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 253656
• Published on 02/06/22 at 11:40
©  Real Betis Balompié
LaLiga Santander: Fancurve (Web3) to launch Real Betis Balompié digital shirts (NFTs)

Fancurve, an American blockchain platform offering a "digital sports fashion" metaverse, has become an official partner of Real Betis Balompié (LaLiga Santander) for three seasons (2022-2025), announced the Sevillian club on 31/05/2022. As part of the partnership, Fancurve will launch a series…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Merchandising - Licensing
• Article # 253654
• Published on 02/06/22 at 11:00
©  D.R.
Bundesliga: Jako (GER) to succeed Kappa (ITA) as equipment supplier of FSV Mainz for 2023-2028

German brand Jako will become the official equipment supplier of FSV Mainz 05 (Bundesliga) from 2023-24 as part of a planned five-season partnership (2023-2028), announced the German club on 30/05/2022. "Together with Jako, Mainz 05 are looking to set new standards for sustainability in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 253525
• Published on 01/06/22 at 14:00
©  FIBA
Fan experience: FIBA authorises the introduction of interactive LED courts with video capabilities

"FIBA is always searching for new innovations in the game, and the recently approved rule changes will enable exactly this, with LED glass flooring now accepted at FIBA's national team and club competitions," announced the International Basketball Federation on 25/05/2022. Basketball…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Game - pitch, Marketing - Communication, …
• Article # 253415
• Published on 31/05/22 at 17:35
©  The FA
The FA: Nuffield Health, official partner of English national teams for 5 years (2022-2027)

Nuffield Health, a British charity specialised in healthcare and wellbeing services, has become an official partner of The Football Association for five years (2022-2027), announced the English body on 30/05/2022. As the FA's "official health and wellbeing partner", Nuffield Health "will…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Social Responsibility
• Article # 253401
• Published on 31/05/22 at 16:20
©  Aston Villa FC
Premier League: Castore succeeds Kappa as equipment supplier of Aston Villa FC from 2022-23

British brand Castore will become the official equipment supplier of Aston Villa FC (Premier League) from the 2022-23 season, announced the English club on 31/05/2022. The multi-year agreement covers the shirts and training wear for Aston Villa's men's, women's and youth teams. "The new home…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 253388
• Published on 31/05/22 at 15:10
©  D.R.
Bundesliga: Puma extends as equipment supplier of Borussia Mönchengladbach until 2025-26

Puma has extended as the equipment supplier of Borussia Mönchengladbach (Bundesliga) "early and for the long term," announced the German club on 27/05/2022. This new agreement will reportedly run until the end of 2025-26, two seasons longer than the previous contract which was due to expire on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 253251
• Published on 30/05/22 at 17:20
©  News Tank
Weekly News Extra (23-27/05/2022)

• ENIC Sports Inc, majority shareholder of Tottenham Hotspur FC (Premier League) since 2001, is to inject £150m (€174.9m) as part of a capital increase. • Nike has presented the shirts for the women's teams that will be participating in the Women's Euro 2022 in England. • Manchester United FC…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 253098
• Published on 27/05/22 at 18:10