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©  Ineos
Ineos: ambassador Eliud Kipchoge's sports academy in Kenya expanded to include cycling

Ineos is expanding the scope of its ambassador Eliud Kipchoge's dedicated athletics training camp based in Kaptagat, Kenya, "towards a wider kind of sports academy," announced the chemicals company on 22/06/2022. Ineos extended its commitment to the Kenyan athlete, a double Olympic marathon…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication, Social Responsibility
• Article # 256109
• Published on 23/06/22 at 11:40
©  Paris 2024
Paris 2024: Carrefour, fifth premium partner of the Olympic and Paralympic Games

Carrefour, a French supermarket group, has become a premium partner (first level) of the Paris 2024 Olympic and Paralympic Games, announced the two parties on 22/06/2022. Carrefour is the fifth premium partner after Groupe BPCE, EDF, Orange and Sanofi. The value of this agreement is less than…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Social Responsibility
• Article # 255995
• Published on 22/06/22 at 15:35
©  D.R.
Crystal Palace FC: Macron succeeds Puma as equipment supplier from 2022-23

Marcon will once again be the official equipment supplier of Crystal Palace FC (Premier League) from the 2022-23 season as part of a multi-year contract, announced the English club on 21/06/2022. The Italian brand previously supplied Crystal Palace's kit for the 2014-2018 cycle. Macron will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 255951
• Published on 22/06/22 at 12:06
©  AFC Ajax
Eredivise: Unibet (betting), official partner of AFC Ajax as part of a "multi-year agreement"

Unibet, a Maltese sports betting and online gambling operator belonging to Kindred Group, has become an official partner of AFC Ajax (Eredivisie) as part of a "multi-year agreement effective immediately," announced the Dutch club on 21/06/2021. The bookmaker has the status of "partner", the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 255781
• Published on 21/06/22 at 12:05
©  FC Schalke 04
FC Schalke 04: HRS (hotel reservations), training kit sponsor for the next 3 years (2022-2025)

HRS (Hotel Reservation Service), a global company based in Cologne, specialised in hotel bookings, has become a training and warm-up kit sponsor of FC Schalke 04 (Bundesliga) "for the next three years," announced the club on 20/06/2022. As part of the agreement, FC Schalke fans will be able to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 255673
• Published on 20/06/22 at 16:10
©  FIFA
Qatar 2022: Frito-Lay North America (snacks, PepsiCo), third regional supporter for North America

Frito-Lay North America, a subsidiary of the American group PepsiCo specialised in snacks, has become a North American regional supporter of the 2022 World Cup in Qatar, announced FIFA on 17/06/2022. This is the ninth regional supporter (third level) of Qatar 2022 and the third partnership for…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 255666
• Published on 20/06/22 at 14:50
©  News Tank
Weekly News Extra (13-17/06/2022)

• The American group Friedkin, owner of AS Roma (Serie A TIM), has launched a public tender offer on 13/06/2022 (until 08/07/2022) in order to recover as many of the club's shares as possible that it does not already own, and to take the club off the stock market. • The Football Association has…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 255540
• Published on 17/06/22 at 18:25
©  Errea
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 255460
• Published on 17/06/22 at 17:35
©  Sportfive
Ligue 2 BKT: Hummel succeeds Le Coq Sportif as equipment supplier of AS Saint-Étienne (2022-2027)

The Danish brand Hummel has become the official equipment supplier of AS Saint-Étienne (relegated to Ligue 2 BKT for the 2022-23 season) for five seasons (2022-2027), announced the club on 16/06/2022. The agreement was negotiated by the marketing agency Sportfive. Hummel will supply the match…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 255412
• Published on 17/06/22 at 11:00
©  FC Porto
Liga Portugal Bwin: Betano (sports betting), main shirt sponsor of FC Porto (2022-2026)

Betano, a sports betting operator belonging to the Greek group Kaizen Gaming, has extended its partnership with FC Porto (Liga Portugal Bwin) and become its main shirt sponsor for "at least" four seasons (2022-2026), announced the club on 15/06/2022. Betano had initially become the official…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 255378
• Published on 16/06/22 at 17:35