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©  Brentford FC
Premier League: Gtech (home appliances) obtains naming rights to Brentford FC's stadium (2022-2032)

Gtech, a brand belonging to the British household appliance manufacturer Grey Technology, has become a partner of Brentford FC (Premier League) and obtained the naming rights to the Brentford Community Stadium (17,250 capacity) for ten years (2022-2032), announced the club on 28/07/2022. The…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 260110
• Published on 29/07/22 at 09:40
©  AFC Bournemouth
Premier League: DeWalt (tools), sleeve sponsor of AFC Bournemouth for the 2022-23 season

DeWalt, a brand owned by the American tools and hardware manufacturer Stanley Black & Decker, has become the sleeve sponsor of AFC Bournemouth (promoted to the Premier League) for the 2022-23 season, announced the club on 27/07/2022. The agreement covers the men's team. "The announcement…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 260087
• Published on 28/07/22 at 17:50
©  Borussia Dortmund
Bundesliga: Workday (cloud), premium partner of Borussia Dortmund for two seasons (2022-2024)

Workday, an American company specialised in cloud computing solutions for human resources and finance, has become a premium partner of Borussia Dortmund (Bundesliga) for two seasons (2022-2024), announced the club on 27/07/2022. Workday has the status of premium partner, the third level in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 260035
• Published on 28/07/22 at 14:00
©  LCL
Tour de France 2022: 51 partners, €2.28m in funding for an event followed by 73% of French people

The Tour de France 2022 organised by Amaury Sport Organisation and won by Danish rider Jonas Vingegaard (Jumbo-Visma, NED) was broadcast in France, in its entirety, by the France Télévisions channels and the Eurosport pay-TV channels from 01 to 24/07/2021. 41.5 million French people, "i.e. 73…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Rights Acquisitions, Activation, Agencies, …
• Article # 259998
• Published on 28/07/22 at 12:30
©  D.R.
News Tank Football: Victor Bertin departs to become head of economic transformation at the CNOSF

Victor Bertin, analyst and writer at News Tank Football/News Tank Sport since March 2016, has left our strategic information agency to take up the position of head of economic transformation at the CNOSF, on 25/07/2022. Initially in charge of media content within our platform for ecosystem…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Employment - training, Authorities, …
• Article # 259994
• Published on 28/07/22 at 11:00
©  Stade de Reims
Ligue 1 Uber Eats: Royaltiz (crypto), back shirt sponsor of Stade de Reims for 2022-23

Royaltiz, a French startup specialised in investment and crypto-assets, has become a major partner (first level) and back shirt sponsor of Stade de Reims (Ligue 1 Uber Eats) for the 2022-23 season, announced the club on 22/07/2022. "The partnership between Stade de Reims and Royaltiz covers…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 259991
• Published on 28/07/22 at 10:20
©  SSC Napoli
Serie A TIM: SSC Napoli to continue producing shirts in partnership with Emporio Armani in 2022-23

Emporio Armani (EA7), a sports brand belonging to the Italian clothing group Giorgio Armani, has extended as a main partner (first level) and technical sponsor of SSC Napoli (Serie A TIM) for the 2022-23 season, announced the club on 27/07/2022. As part of the agreement, the Neapolitan club…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 259958
• Published on 27/07/22 at 17:20
©  World Rugby
Rugby: Emirates extends as a worldwide partner of World Rugby and will be a sponsor of France 2023

Emirates, an Emirati airline, has extended its role as a worldwide partner of World Rugby (first level) for an additional five years (2023-2027), announced the world governing body on 27/07/2022. The agreement covers the 2023 World Cup in France and the 2027 World Cup in Australia, for which…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication
• Article # 259926
• Published on 27/07/22 at 15:30
©  Juventus FC
Serie A TIM: EA Sports succeeds Konami as official gaming partner of Juventus FC from 2022-23

EA Sports, an American video game publisher belonging to the Electronic Arts group, has become an official partner (third level) of Juventus FC (Serie A TIM) as part of an "exclusive multi-year collaboration," announced the club on 25/07/2022. The agreement begins with the release of FIFA 23, the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing, …
• Article # 259896
• Published on 27/07/22 at 11:45
©  LFP
LFP: a special ball designed by Kipsta unveiled for the Trophée des Champions (Tel Aviv, 31/07/2022)

The Ligue de Football Professionnel and Kipsta a sports equipment brand belonging to Decathlon, have unveiled a specially designed ball for the 2022 edition of the Trophée des Champions on 26/07/2022. The match will oppose Paris Saint-Germain (2021-22 Ligue 1 Uber Eats champions) versus FC Nantes…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 259847
• Published on 27/07/22 at 09:40