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©  D.R.
Sponsorship: major changes among the Ligue 1 Uber Eats clubs for the 2022-23 season

The 2022-23 Ligue 1 Uber Eats season begins this Friday 05/08/2022 with 37 new sponsorship deals among the 20 competing clubs (as of 03/08/2022), compared to 104 for the entire 2021-22 season. With four clubs under contract (20%), adidas remains the most represented equipment manufacturer in…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 260549
• Published on 03/08/22 at 17:55
©  The Football Association
The FA: tender process to find a partner to build an NFT platform focused on the England teams

The Football Association has launched a "request for proposal (RFP) tender process to appoint a partner to build a long-term NFT based platform, focused on the England senior men's and women's teams," announced the English body on 28/07/2022. "The blockchain based digital technology will create…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Marketing - Communication, Sponsors - Partners, Authorities, …
• Article # 260491
• Published on 03/08/22 at 17:00
©  Paris Saint-Germain
Paris Saint-Germain: 1xBet (betting), regional partner in Africa and Asia (2022-2025)

1xBet, a Cyprus-based sports betting operator, has become an official regional partner (third level) of Paris Saint-Germain (Ligue 1 Uber Eats) for three seasons (2022-2025), announced the club on 01/08/2022. The agreement, which includes "marketing campaigns featuring the men’s professional…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 260492
• Published on 03/08/22 at 11:40
©  MCFC
Premier League: Gatorade (sports drinks) renews as a partner of Manchester City FC until 2025

Gatorade, a sports drinks brand belonging to the US multinational food, snack, and beverage corporation PepsiCo, has renewed as an official partner of Manchester City FC (Premier League) for two seasons (2021-2023), announced the club on 01/08/2022. The American brand has been Manchester City's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 260468
• Published on 03/08/22 at 11:00
©  AC Milan
Serie A TIM: M88 Mansion (sports betting), regional partner of AC Milan in Asia from 2022-23

M88 (Mansion Group), an Asian online sports betting and gambling operator, has become a regional partner (sixth level) of AC Milan (Serie A TIM) in Asia, from 2022-23, announced the club on 01/08/2022. "As part of the partnership, M88 Mansion will officially launch the AC Milan Studio, a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 260428
• Published on 02/08/22 at 17:35
©  FOM
Formula 1: Twitter, Facebook and Instagram accounts of the drivers and teams (August 2022)

Please find in the infographics below the Facebook (number of likes) and Twitter and Instagram (number of followers) communities of the 20 drivers and the 10 teams of the 2022 Formula 1 World Championship. The Facebook statements are based on the number of followers, and no longer on the…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 260409
• Published on 02/08/22 at 16:20
©  LaLiga
LaLiga: EA Sports to become title sponsor of the Spanish leagues from 2023-24 & €30m/year

EA Sports, a video game publisher belonging to the Electronic Arts group, has acquired, from LaLiga, the naming rights to the Spanish leagues "from the 2023-24 season" as part of a "multi-year partnership," announced LaLiga on 02/08/2022. The deal includes the naming rights for the top two…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners, …
• Article # 260423
• Published on 02/08/22 at 15:30
©  AS Saint-Etienne
AS Saint-Étienne: Aésio (health insurance) extends as a sponsor of all teams until 2023-24

Aésio Mutuelle, a French group specialised in personal health insurance, has extended its partnership with AS Saint-Étienne (Ligue 2 BKT) for two seasons (2022-2024), announced the club on 29/07/2022. The insurance group will continue to appear on the shorts of the men's team, and as the main…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 260359
• Published on 02/08/22 at 14:00
©  FC Girondins de Bordeaux
FC Girondins de Bordeaux: Groupe Vigier & Mat in Bat (construction), shirt sponsors in 2022-23

Groupe Vigier, a French company specialised in construction, and Mat in Bat, a French distributor of building materials, have become premium partners (second level) and shirt sponsors of FC Girondins de Bordeaux (Ligue 2 BKT), announced the club on 30/07/2022. Groupe Vigier will be displayed on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 260341
• Published on 02/08/22 at 11:00
©  RB Leipzig
Bundesliga: AOC (real estate), sleeve sponsor of RB Leipzig for 2022-2024, partner until 2025

AOC Die Stadtentwickler, a German real estate developer, has become an exclusive partner (first level) of RB Leipzig's men's team (Bundesliga) and an official partner (second level tier) of the women's team (2. Frauen-Bundesliga) for three seasons (2022-2025) on 29/07/2022. "In the first two years…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 260345
• Published on 01/08/22 at 17:50