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©  Football Australia
Australia/Football: Subway (fast food chain) obtains naming rights to the men's national teams

Subway, an American fast food chain, has acquired the naming rights to the Australian men's football teams, which will be known as the "Subway Socceroos (first team), Subway Olyroos (U23), Subway Young Socceroos (U20) and Subway Joeys (U17)" for a period of three years (2022-2025), announced…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 264918
• Published on 23/09/22 at 10:20
©  FIGC
Italy/FIGC: ITA Airways (airline), official partner of the Italian Football Federation for 2022-2024

The Italian state-owned airline, ITA Airways, has become an official partner of the Federazione Italiana Giuoco Calcio (FIGC) "until 31/12/2024" in order to "develop and promote Italian sport around the world," announced the Italian Football Federation during a press conference at the Federal…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Merchandising - Licensing
• Article # 264881
• Published on 22/09/22 at 16:30
©  FC Inter Milan
Serie A TIM: LeoVegas.News (sports news platform), official partner of FC Inter Milan for 2022-2025

LeoVegas.News, a sports news platform belonging to LeoVegas Group (SWE), has become the official "infotainment partner" (third level) of FC Inter Milan (Serie A TIM) for three seasons (2022-2025), announced the club on 20/09/2022. The agreement is worth an estimated €3m per year.  "The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 264746
• Published on 22/09/22 at 09:40
©  Manchester City FC
Premier League: Unilumin Sports (LED solutions, CHN) renews as global partner of Manchester City FC

Unilumin Sports, a Chinese manufacturer of LED devices, has renewed as a global partner (first level) of Manchester City FC (Premier League) from the 2022-23 season, announced the club on 20/09/2022. Unilumin became a regional partner (second level) of the Mancunian club from 2020-21 on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 264702
• Published on 21/09/22 at 15:30
©  Milan Cortina 2026
Italy: Deloitte Italia (consulting), third domestic sponsor of the Milano Cortina 2026 Winter Games

Deloitte Italia, the national office of the British audit and consulting firm, has become the third official partner in the domestic sponsorship programme for the Milan-Cortina 2026 Olympic and Paralympic Winter Games, announced the Italian Organising Committee on 20/09/2022. The Milan-Cortina…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 264705
• Published on 21/09/22 at 14:40
©  UEFA
UEFA: Fanatics (USA) extends partnership to national team competitions until 2028

Fanatics, a US-based manufacturer and distributor of licensed sports products, has extended its partnership with UEFA until 2028, announced the body on 20/09/2022. The new agreement covers all UEFA men's and women's national team competitions. Fanatics had become the official merchandising…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 264650
• Published on 21/09/22 at 11:00
©  D.R.
Think Football 2022: Uber Eats, UNECATEF, UNFP and Volkswagen among the speakers on 04/10/2022

Jean-Manuel Caparros (Volkswagen Group France), Raymond Domenech (UNECATEF), Arnaud Gouénard (Uber Eats France), Sylvain Kastendeuch (UNFP), Eugénie Le Sommer (UNFP / Olympique Lyonnais), Philippe Piat, Fabien Safanjon and David Terrier (UNFP) are among the speakers who will participate in the…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 264342
• Published on 20/09/22 at 11:40
©  TikTok
Marketing/Communication: Webedia launches "Noisy Room", an integrated agency dedicated to TikTok

Webedia, a French group specialised in online leisure and entertainment, has announced the launch of its new integrated agency, Noisy Room, which aims to "assist clients and their media agencies in setting up campaigns on TikTok," on 19/09/2022. "Working closely with the TikTok teams, Noisy…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Agencies, Marketing - Communication, …
• Article # 264358
• Published on 20/09/22 at 09:40
©  Getafe CF
LaLiga Santander: Wolf777 (sports betting), regional partner of Getafe CF in Asia for 2022-23

Wolf777, a Curacao-based sports betting and online casino platform, has become a regional partner (fourth level) of Getafe CF (LaLiga Santander) in Asia for the 2022-23 season, announced the club on 16/09/2022. "This partnership will help to reinforce the club's position internationally in an…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 264354
• Published on 19/09/22 at 16:20
©  DFB
Germany: Hörmann (doors), official partner of the DFB for 4 seasons (2022-2026)

Hörmann, a German door and gate manufacturer, has extended its partnership with the Deutscher Fussball Bund to become an official partner for four seasons "until summer 2026," announced the Association on 16/09/2022. The partnership covers the men's national team. The agreement gives the German…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 264343
• Published on 19/09/22 at 12:30