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©  Manchester United FC
Premier League: Therabody (wellness), global partner of Manchester United FC from 2022-23

Therabody, a US-based company specialised in percussive massage devices and wellness programmes, has extended its partnership with Manchester United FC (Premier League) to become a global partner (second level) as part of a "multi-year agreement" from 2022-23, announced the club on 07/09/2022…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 263250
• Published on 08/09/22 at 11:40
©  D.R.
Basketball/Football: Heetch (VTC), "youth partner" of Paris Basketball and Red Star FC

Heetch, a French Taxi platform, has become the "youth partner" of Paris Basketball (Betclic Elite) in 2022-23, announced the French group on 06/09/2022. Heetch has also renewed its partnership with Red Star FC (National) for a third consecutive season. Heetch will be featured on the shirts of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 263154
• Published on 08/09/22 at 09:40
©  AS Monaco FC
AS Monaco FC: Peace and Sport (NGO), back shirt sponsor for European Cup matches in 2022-23

Peace and Sport, a Monaco-based NGO working to promote peace through sport, has become a "charity partner" and back shirt sponsor of AS Monaco FC (Ligue 1 Uber Eats) for 2022-23 European Cup matches, announced the club on 07/09/2022. "AS Monaco aims to spread the message of Peace and Sport and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 263185
• Published on 07/09/22 at 17:35
©  D.R.
Olympique Lyonnais: 2022-23 adidas third shirt in partnership with "Nuits Sonores" (music festival)

adidas and Olympique Lyonnais (Ligue 1 Uber Eats) have announced a partnership with the electronic music festival "Nuits Sonores" in Lyon (FRA) for the club's 2022-23 third shirt, on 04/09/2022. This new shirt is available for the men's team and the women's team (D1 Arkema). With the message…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 263174
• Published on 07/09/22 at 17:00
©  Sorare
NBA: partnership with Sorare (NFTs) and the launch of a fantasy basketball league

Sorare, a startup specialised in NFTs featuring players, has partnered with the National Basketball Association to launch a fantasy basketball league from 2022-23, announced the French sportstech unicorn valued at $4.6bn (€4.6bn) on 07/09/2022. "The first officially licensed, free-to-play…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 263167
• Published on 07/09/22 at 16:20
©  Kosmos Tennis
Tennis: Lexus (car manufacturer), partner and "official car" of the 2022 Davis Cup Finals

Lexus, a car brand from the Japanese car manufacturer Toyota, will continue as a partner and "official car" of the Davis Cup by Rakuten Finals for its 2022 edition, announced Lexus and the group Kosmos, organisers of the competition, on 06/09/2022. As in 2021, Lexus will be responsible for…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 263120
• Published on 07/09/22 at 14:40
©  Qatar Airways
Rugby: Qatar Airways, partner of EPCR's European Cups and the BKT United Rugby Championship

Qatar Airways has become the "official airline partner" of European Professional Club Rugby (EPCR) competitions for the South African market and the URC's BKT United Rugby Championship for Western Europe, announced the two European rugby organisations on 04/09/2022. Both partnerships will run for…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 262934
• Published on 06/09/22 at 14:50
©  Olympique de Marseille
Olympique de Marseille: partnership with Sorare (NFTs/fantasy league) for 3 seasons (2022-2025)

Sorare, a French startup specialised in NFTs featuring football players, has become an official partner (third level) of Olympique de Marseille (Ligue 1 Uber Eats) for three seasons (2022-2025), announced the club on 05/09/2022. As part of this agreement, "OM fans, collectors and players of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 262869
• Published on 05/09/22 at 17:20
©  UEFA
UEFA: Turkish Airlines becomes a partner of the Champions League from 2022-23

Turkish Airlines has become a partner of the UEFA Champions League from 2022-23, announced UEFA on 05/09/2022. The agreement also includes sponsorship rights for the Super Cup and the Futsal Champions League finals, and the UEFA Youth League (U19 Champions League) finals. "This prestigious…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 262835
• Published on 05/09/22 at 16:20
©  United Rugby Championship
Rugby: BKT (tyres), title sponsor of the United Rugby Championship (ex-Pro 14) for 2022-2025

Balkrishna Industries Ltd, an Indian off-road tyre manufacturer (BtoB), has become the title sponsor of the United Rugby Championship, a league that brings together the provinces of Wales, Ireland, Italy, Scotland and South Africa, for three seasons (2022-2025), announced the organisers of the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 262774
• Published on 05/09/22 at 14:40