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©  The Metrics Factory
The Metrics Factory: "Esports is a lever in a global communication strategy" (A. Piron, Cetelem)

"What needs to be explained to employees is that esports is a lever in a global communication strategy. It's a growing sector that is not yet fully mature, compared to traditional social networks, and therefore presents opportunities at costs that are still under control. We wanted to be there…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication, esport - gaming
• Article # 268290
• Published on 21/10/22 at 14:00
©  Haas F1 Team
Formula 1: MoneyGram (money transfer), title sponsor of Haas F1 Team from the 2023 season

MoneyGram, an American money transfer company, will become the title sponsor of the Haas F1 Team from the 2023 season onwards as part of a "multi-year agreement," announced the American team on 20/10/2022. The team will be known as "MoneyGram Haas F1 Team". The American company's logo will…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 268275
• Published on 21/10/22 at 11:40
©  LFP
LFP: deployment of an AI-based video analysis tool, developed with Stats Perform

The Ligue de Football Professionnel (LFP) and its partner Stats Perform, an American company specialised in sports data capture and analysis via AI, "are strengthening their partnership with the launch of the 'Tactical View' panoramic video tool" for Ligue 1 Uber Eats clubs, announced the body on…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Stadiums
• Article # 268165
• Published on 20/10/22 at 14:40
©  UEFA
UEFA: Sportfive/Fortius AG joint venture, "global exclusive hospitality provider" for Euro 2024

2024 Hospitality Experience AG, a joint venture between the marketing agency Sportfive and digital sports experience platform Fortius AG, has become the "global exclusive official hospitality provider" for Euro 2024 (played in Germany, 14/06 to 14/07/2024), announced UEFA on 19/10/2022. "UEFA…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities, Marketing - Communication, …
• Article # 268113
• Published on 20/10/22 at 11:40
UEFA: Women's Champions League to be integrated into EA Sports' FIFA video game from 2022-23

EA Sports, an American video game publisher belonging to the Electronic Arts group, is to become UEFA's "official partner of women's football" of as part of a "multi-year agreement" from 2022-23, announced the body on 19/10/2022. Through this new agreement, the Women's Champions League will be…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 268045
• Published on 19/10/22 at 18:00
©  FC Inter Milan
Serie A TIM: eBay (e-commerce), official partner of Inter Milan and the FIGC from 2022-23

The American e-commerce platform eBay has become an official partner (3rd level) of FC Inter Milan (Serie A TIM) for two seasons (2022-2024), announced the club on 19/10/2022. The agreement includes the creation of an official shop for the Milanese club on the American platform and "also…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication
• Article # 268026
• Published on 19/10/22 at 17:00
©  DAZN
DAZN/Women's Champions League: EA Sports, global sponsor of broadcast coverage from March 2023

DAZN has partnered with US video game publisher EA Sports, part of the Electronic Arts Group, which will become a "global sponsor of DAZN's UEFA Women's Champions League broadcast coverage" as part of a multi-year agreement, announced the OTT sports platform on 18/10/2022. "The partnership…
Domain(s): Sponsors & Partners, Media
• Category(ies): Digital, Marketing - Communication, Media, …
• Article # 267976
• Published on 19/10/22 at 14:40
©  FC Barcelona
FC Barcelona: Grupo Bimbo (food industry), global parter & sleeve sponsor of FCB Femení from 2022-23

Grupo Bimbo, a Mexican food company, has become a global partner (2nd level) of FC Barcelona (LaLiga Santander) and a sleeve sponsor of FC Barcelona's women's team (Finetwork Liga F) from the 2022-23 season, announced the club on 18/10/2022. The agreement also includes La Masia, FC Barcelona's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 267972
• Published on 19/10/22 at 12:30
©  D.R.
Panini: "We've already produced one billion sticker packs for the 2022 World Cup" (A. Guerrini)

"We have already produced one billion sticker packs for the 2022 World Cup, which is the usual volume, and we have the means (paper, machines, manpower) to produce another billion. We will now activate our marketing plans," said Alain Guerrini, president of Panini France, during the presentation…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing, Activation, …
• Article # 267953
• Published on 19/10/22 at 11:40
©  Six Nations Rugby
Six Nations Rugby: partnership with Sage (software/tech) to implement "smart ball technology"

Sage, a UK-based software and technology company, has become an official partner of Six Nations Rugby and its competitions, announced the body based in Dublin (IRL), on 18/10/2022. The agreement includes the men's (Guinness Six Nations) and women's (TikTok Women's Six Nations) Six Nations…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 267858
• Published on 18/10/22 at 16:50