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©  FIFA
Qatar 2022: FIFA teams up with four Web3 startups to deliver gamified experiences

FIFA is accelerating its Web3 strategy by collaborating with metaverse and blockchain startups Uplandme, Matchday, Phygtl and AI League, to deliver four gamified digital experiences for the 2022 World Cup in Qatar from 20/11 to 18/12/2022, announced the body on 09/11/2022. "This is a hugely…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, esport - gaming
• Article # 270453
• Published on 14/11/22 at 10:20
©  News Tank
Weekly News Extra (07-10/11/2022)

• Everton FC (Premier League) have been named one of the best companies to work for in the UK. • Real Sociedad (LaLiga Santander) have presented their 2021-22 financial accounts with a turnover of €138m and a net loss of €4.3m • The main dates for the 2023-24 Premier League calendar have been…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Clubs, Sponsors - Partners, …
• Article # 270395
• Published on 10/11/22 at 17:55
©  Eintracht Frankfurt
Eintracht Frankfurt: Indeed (job search platform) extends as main shirt sponsor (2023-2026)

Indeed, an American online job search platform, has extended as a partner and main shirt sponsor of Eintracht Frankfurt (Bundesliga) for three seasons (2023-2026), announced the club on 08/11/2022. The agreement was valued at €7.5m per year over the 2020-2023 cycle. The American brand has been…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 270385
• Published on 10/11/22 at 17:30
©  DFB
Germany: Lufthansa (airline) extends as a partner of the DFB until 2026

German airline Lufthansa has extended as an official partner (2nd level) of the Deutscher Fussball Bund (DFB) for four years (2023-2026), announced the German Football Association on 09/11/2022. The agreement covers the men's national team, including Euro 2024 in Germany. Lufthansa has been the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 270330
• Published on 10/11/22 at 14:40
©  OM
Olympique de Marseille: Cazoo (e-commerce) will not continue as main shirt sponsor beyond 2022-23

Following discussions between Olympique de Marseille (Ligue 1 Uber Eats) and the club's main shirt sponsor Cazoo (vehicle e-commerce, GBR), the two parties have decided "by mutual agreement to end their partnership on 30/06/2023," announced the French club on 09/11/2022. The British company had…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 270272
• Published on 10/11/22 at 11:00
• Updated on17/11/22 at 11:53
©  MG
Think Football 2022: a challenging World Cup and an evolving French game

What will be the legacy of the 2022 World Cup in Qatar? What are the stakes for partners and broadcasters for this World Cup, which will be held for the first time in the Middle East and shifted to November-December, in the middle of the football season, due to climate reasons? What is the role of…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 270116
• Published on 09/11/22 at 16:00
©  Paris 2024
Paris 2024: Danone (dairy & plant-based products) official partner of the Olympic & Paralympic Games

Danone, a French group specialised in agri-food and in particular dairy and plant-based products, has become an official partner (2nd level) of the Paris 2024 Olympic and Paralympic Games, announced the Organising Committee on 08/11/2022. "Danone is proud to provide participants with the very…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication
• Article # 270026
• Published on 09/11/22 at 11:00
©  Puma
Equipment manufacturers: Bjørn Gulden named CEO of adidas & replaced by Arne Freundt as CEO of Puma

Norwegian Bjørn Gulden has been appointed CEO of adidas AG effective 01/01/2023, announced the German equipment manufacturer on 08/11/2022. Until now CEO of Puma SE, Gulden has been replaced in this position by Arne Freundt, the brand's chief commercial officer, "effective immediately," announced…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Essentials Sponsors & Partners
• Article # 270056
• Published on 08/11/22 at 18:10
©  FIFA
FIFA: partnership with Calm (wellness app) to promote mental health during competitions

FIFA has partnered with Calm, a US-based mobile wellness app, "to bring mental wellness tools to players, workforce and fans" for the 2022 World Cup, the Women's World Cup 2023 and the FIFAe Nations Cup 2023 (an esports competition organised with EA Sports), announced the body on…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Marketing - Communication, Social Responsibility
• Article # 269958
• Published on 08/11/22 at 15:30
©  D.R.
adidas: talks with Bjørn Gulden, CEO of Puma, to replace Kasper Rorsted as head of the group

"adidas confirms that it is in talks with Bjørn Gulden (NOR), CEO of Puma, as a potential successor to adidas CEO Kasper Rorsted (DEN)," announced the German equipment manufacturer on 04/11/2022. The latter had announced that he would give up his position (which he had held since August 2016…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 269849
• Published on 07/11/22 at 15:10