Sponsors & Partners: archives 2022 (page 8/73)

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©  FIFA

Qatar 2022: FIFA teams up with four Web3 startups to deliver gamified experiences

FIFA is accelerating its Web3 strategy by collaborating with metaverse and blockchain startups Uplandme, Matchday, Phygtl and AI League, to deliver four gamified digital experiences for the 2022 World Cup in Qatar from 20/11 to 18/12/2022, announced the body on 09/11/2022. "This is a hugely…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, esport - gaming
• Article # 270453
• Published on
©  News Tank

Weekly News Extra (07-10/11/2022)

• Everton FC (Premier League) have been named one of the best companies to work for in the UK. • Real Sociedad (LaLiga Santander) have presented their 2021-22 financial accounts with a turnover of €138m and a net loss of €4.3m • The main dates for the 2023-24 Premier League calendar have been…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Clubs, Sponsors - Partners, …
• Article # 270395
• Published on
©  Eintracht Frankfurt

Eintracht Frankfurt: Indeed (job search platform) extends as main shirt sponsor (2023-2026)

Indeed, an American online job search platform, has extended as a partner and main shirt sponsor of Eintracht Frankfurt (Bundesliga) for three seasons (2023-2026), announced the club on 08/11/2022. The agreement was valued at €7.5m per year over the 2020-2023 cycle. The American brand has been…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 270385
• Published on
©  DFB

Germany: Lufthansa (airline) extends as a partner of the DFB until 2026

German airline Lufthansa has extended as an official partner (2nd level) of the Deutscher Fussball Bund (DFB) for four years (2023-2026), announced the German Football Association on 09/11/2022. The agreement covers the men's national team, including Euro 2024 in Germany. Lufthansa has been the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 270330
• Published on
©  OM

Olympique de Marseille: Cazoo (e-commerce) will not continue as main shirt sponsor beyond 2022-23

Following discussions between Olympique de Marseille (Ligue 1 Uber Eats) and the club's main shirt sponsor Cazoo (vehicle e-commerce, GBR), the two parties have decided "by mutual agreement to end their partnership on 30/06/2023," announced the French club on 09/11/2022. The British company had…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 270272
• Published on
• Updated on
©  Paris 2024

Paris 2024: Danone (dairy & plant-based products) official partner of the Olympic & Paralympic Games

Danone, a French group specialised in agri-food and in particular dairy and plant-based products, has become an official partner (2nd level) of the Paris 2024 Olympic and Paralympic Games, announced the Organising Committee on 08/11/2022. "Danone is proud to provide participants with the very…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication
• Article # 270026
• Published on
©  Puma

Equipment manufacturers: Bjørn Gulden named CEO of adidas & replaced by Arne Freundt as CEO of Puma

Norwegian Bjørn Gulden has been appointed CEO of adidas AG effective 01/01/2023, announced the German equipment manufacturer on 08/11/2022. Until now CEO of Puma SE, Gulden has been replaced in this position by Arne Freundt, the brand's chief commercial officer, "effective immediately," announced…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Essentials Sponsors & Partners
• Article # 270056
• Published on
©  FIFA

FIFA: partnership with Calm (wellness app) to promote mental health during competitions

FIFA has partnered with Calm, a US-based mobile wellness app, "to bring mental wellness tools to players, workforce and fans" for the 2022 World Cup, the Women's World Cup 2023 and the FIFAe Nations Cup 2023 (an esports competition organised with EA Sports), announced the body on…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Marketing - Communication, Social Responsibility
• Article # 269958
• Published on
©  D.R.

adidas: talks with Bjørn Gulden, CEO of Puma, to replace Kasper Rorsted as head of the group

"adidas confirms that it is in talks with Bjørn Gulden (NOR), CEO of Puma, as a potential successor to adidas CEO Kasper Rorsted (DEN)," announced the German equipment manufacturer on 04/11/2022. The latter had announced that he would give up his position (which he had held since August 2016…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 269849
• Published on
©  Brighton & Hove Albion FC

Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 269709
• Published on