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©  Brighton & Hove Albion FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 269709
• Published on 04/11/22 at 17:30
©  FC Barcelona
FC Barcelona: ZENB (gluten-free products), regional partner in Japan, the USA & the UK for 2022-2026

ZENB, a gluten-free brand owned by Japanese food group Mizkan, has become a regional (3rd level) partner of FC Barcelona (LaLiga Santander) "across three key markets Japan, US, and UK" for four seasons (2022-2026), announced the club on 04/11/2022. As part of the partnership, "Barça and ZENB…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 269716
• Published on 04/11/22 at 16:40
©  News Tank
Weekly News Extra (31/10-04/11/2022)

• "I will be in Nyon (Switzerland) next week to discuss the plans with UEFA, that's what I also mean by dialogue, that is listening to the other side and having confrontational discussions, because we certainly won't be able to agree on everything," said Bernd Reichart, CEO of A22 Sports, the…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 269683
• Published on 04/11/22 at 16:00
©  Formula One Group
Formula 1: Heineken (beer), title sponsor of the first Las Vegas Grand Prix (USA) on 18/11/2023

The Netherlands-based beer company Heineken has become the title sponsor of the inaugural Las Vegas Grand Prix, to be held in Nevada (USA) on Saturday 18/11/2023, announced Formula One Group on 04/11/2022. The inaugural edition of this urban race will be known as the "Heineken Silver Las Vegas…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 269673
• Published on 04/11/22 at 15:20
©  Formula One Group
Formula 1: Amazon Web Services (cloud computing) expands partnership with Formula One Group

Amazon Web Services (AWS), the cloud services division of US e-commerce group Amazon, has extended and expanded its partnership with Formula One Group to become a global partner (1st level) of the body from 2022, announced the company on 03/11/2022. The American company has been committed to…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Social Responsibility
• Article # 269651
• Published on 04/11/22 at 12:30
©  Southampton FC
Southampton FC: EcoWatt (blockchain/sustainable energy), training kit sponsor for 2022-23

EcoWatt, a blockchain and sustainable energy investment platform, has become the training kit partner of Southampton FC (Premier League) "for the remainder of the 2022-23 season," announced the club on 03/11/2022. The agreement covers the club's first, reserve and women's teams. EcoWatt has…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 269607
• Published on 04/11/22 at 09:40
©  D.R.
Premier League: Football Manager (video game), official partner of Brentford FC and Everton Women

Football Manager, a football management simulation video game published by the Japanese video game development and publishing company SEGA Sammy, has become an official partner (2nd level) of Brentford FC (Premier League) from the 2022-23 season, announced the club on 01/11/2022. As part of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 269343
• Published on 02/11/22 at 15:00
©  MyCoach
Sports tech: MyCoach Pro becomes a subsidiary of MyCoach and signs a partnership with Paris SG

MyCoach Pro, an athlete management system platform launched in 2017 by the French startup MyCoach and aimed at sports, medical and administrative staff, has become an independent subsidiary of the group and will be managed by Cindy Spaziani, current R&D director at MyCoach, announced the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Authorities
• Article # 269180
• Published on 31/10/22 at 16:07
©  Olympique de Marseille
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 269149
• Published on 28/10/22 at 18:30
©  News Tank
Weekly News Extra (24-28/10/2022)

• The Premier League clubs have set a record for transfer spending in a single season during the 2022 summer transfer window alone, with the 20 clubs spending around £1.9bn in total, according to Deloitte's sports business group. •  As in 2022, the Supercopa de España will be held in Riyadh…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Marketing - Communication, Clubs, Sponsors - Partners, …
• Article # 269142
• Published on 28/10/22 at 18:00