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©  FC Augsburg 1907
Bundesliga: Mizuno to succeed Nike as FC Augsburg's equipment supplier for 5 seasons (2023-2028)

The Japanese brand Mizuno will become the official equipment supplier of FC Augsburg 1907 (Bundesliga) for five seasons from 2023-24 (2023-2028), announced the club on 15/11/2022. Mizuno will succeed Nike, which has been committed to the German club since 2014-15 and whose contract expires at…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 270969
• Published on 17/11/22 at 17:00
©  St. Louis City FC
Major League Soccer: Apple to display Apple TV's logo on the sleeves of all 29 franchises from 2023

Apple, a US electronics and technology company, will display the logo of its Apple TV (VoD) application on the shirt sleeves of all 29 Major League Soccer franchises from the 2023 season, announced the brand on 16/11/2022. Unveiled by St. Louis City FC, the 29th franchise to join the North…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Media
• Article # 270999
• Published on 17/11/22 at 16:20
©  Olympique de Marseille
Olympique de Marseille: partnerships with Fan4All (fan engagement platform) and Alan (insurance)

Fan4All, a social platform dedicated to football fans, has become an official partner (third level) of Olympique de Marseille (Ligue 1 Uber Eats) from the 2022-23 season, announced the French club on 17/11/2022. "This partnership will offer fans the opportunity to get even closer to the club…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 270955
• Published on 17/11/22 at 15:30
©  D.R.
Crypto: partnerships with FTX canceled following the liquidation of the trading platform

Golden States Warriors (NBA), MLB, Tom Brady (NFL, USA), Miami Heat arena (NBA), Naomi Osaka (tennis player, JPN), Shaquille O'Neal (ex-basketballer, USA), Mercedes-AMG Petronas F1 Team... The liquidation of FTX pronounced on 11/11/2022 means the end of sponsorship agreements made by the world's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Authorities, …
• Article # 270815
• Published on 16/11/22 at 14:40
©  adidas
Qatar 2022: adidas launches first activations including a venue near Paris (FRA) & video campaign

adidas has launched its first activations for the 2022 World Cup in Qatar, including the "Home of Football", a temporary venue in Saint-Denis (on the outskirts of Paris, FRA) and the "Family Reunion" brand campaign featuring its ambassadors, on 15/11/2022, five days before the opening match of the…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Sporting Goods & Brands, Marketing - Communication
• Article # 270741
• Published on 16/11/22 at 10:20
©  Nike
Qatar 2022: 9 equipment suppliers, Nike (13 teams) ahead of adidas (7) & an average of €13m per deal

With 13 national federations under contract, Nike is the most represented equipment manufacturer among the 32 teams participating in the 2022 World Cup in Qatar, ahead of adidas (7 teams) and Puma (6). At the 2018 World Cup in Russia, adidas (12 federations under contract) was ahead of Nike (10…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Authorities, …
• Article # 270736
• Published on 16/11/22 at 09:40
©  Nike
Nike: launch of "Swoosh" a Web3 platform dedicated to the creation & marketing of digital assets

Nike has launched the beta version of its own Web3 platform (a blockchain-powered technology) dedicated to the creation and marketing of digital assets on 14/11/2022. The platform is called Swoosh (welcome.swoosh.nike) and is aimed at athletes, designers, collectors and consumers. "Nike…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 270690
• Published on 15/11/22 at 17:30
©  The Fellow Company
The Fellow Company: "A real place for support on a human level" (Cyril Linette, founder)

"There is a real place for support on a human level. In business transformations, vision and execution are equally important. However, they are never linked, because they are not carried out by the same people. The Fellow Company is about 'like-minded' people who can link the two," said Cyril…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Betting, …
• Article # 270558
• Published on 15/11/22 at 10:20
©  LFP
2022-23 Ligue 1 Uber Eats: LFP & Kipsta present the official ball for the second half of the season

The Ligue de Football Professionnel and Kipsta, a sports equipment brand belonging to the Decathlon group, have presented the official Ligue 1 Uber Eats ball, which will be used from Matchday 16 of the 2022-23 season (28/12/2022) until the end of the season, announced the two parties on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 270525
• Published on 14/11/22 at 17:40
©  FIFA
FIFA: Commonwealth Bank "official supporter" of the Women’s World Cup Australia & New Zealand 2023

Commonwealth Bank, an Australian bank based in Sydney (AUS), has become an "official supporter" of the Women's World Cup 2023, announced FIFA on 13/11/2022. The competition will be held from 20/07 to 20/08/2023 in Australia and New Zealand. "CommBank and FIFA will work together on many…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 270497
• Published on 14/11/22 at 14:00