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©  Kaizen Gaming
Qatar 2022: Betano, European regional supporter & FIFA's first betting partner

Betano, a sports betting operator owned by the Greek group Kaizen Gaming, has become a "regional supporter" of the 2022 World Cup for Europe, announced the brand on 21/11/2022. Betano thus becomes the first sports betting operator to enter into a commercial partnership with FIFA. As part of the…

Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Betting
• Article # 271478
• Published on 22/11/22 at 17:10

©  FDJ
Sports betting: La Française de Jeux (FDJ) to acquire ZEturf group (horse betting) & its brand ZEbet

La Française des Jeux is to acquire the ZEturf group, an online horse betting and sports betting operator under the ZEbet brand, announced the French betting and lottery group on 17/11/2022. FDJ had previously announced it was entering into exclusive negotiations with the operator on…

Domain(s): Sponsors & Partners
• Category(ies): Investment - Shareholding, Marketing - Communication, Betting
• Article # 271507
• Published on 22/11/22 at 16:55

©  FIFA
FIFA/Qatar 2022: three new "regional supporters" added, all sponsorship packages sold

FIFA has sold all sponsorship packages for the 2022 World Cup in Qatar, announced the world body on 20/11/2022. Three new regional supporters were added before the tournament kicked off: YouTube (USA), a video content platform that will offer "behind-the-scenes" content, Visit Las Vegas, a…

Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 271238
• Published on 21/11/22 at 11:40

©  Toulouse FC
Ligue 1 Uber Eats: Amos Business School extends its partnership with Toulouse FC for 2022-23

Amos Sport Business School Toulouse, a French school specialised in sports management, has extended as an "education partner" of Toulouse FC (Ligue 1 Uber Eats) for the 2022-23 season, announced the club on 18/11/2022. The school has been involved with the club since the 2021-22 season…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Employment - training, Marketing - Communication
• Article # 271205
• Published on 21/11/22 at 11:00

©  Newcastle United FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 271168
• Published on 18/11/22 at 17:20

©  News Tank
Weekly News Extra (14-18/11/2022)

• Club Atlético de Madrid (LaLiga Santander) closed the 2021-22 financial year with a turnover of €377m (compared to €325.5m in 2020-21) and a net loss of €22.6m. The club forecasts a turnover of €376m for 2022-23. • Luis Enrique has launched a Twitch channel for the 2022 World Cup, according to…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Clubs, Sponsors - Partners, …
• Article # 271155
• Published on 18/11/22 at 16:50

©  Manchester United FC
Manchester United FC: TeamViewer (main shirt sponsor) investors call for partnership to end

Petrus Advisers, an investment company based in London (ENG) and a shareholder of almost 3% in the German IT company TeamViewer GmbH, has called for an end to the company's partnerships with Manchester United FC (Premier League) and Mercedes-AMG Petronas F1 Team (Formula 1), via a letter addressed…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Marketing - Communication
• Article # 271104
• Published on 18/11/22 at 12:30

©  FIFA
Exclusive Qatar 2022: an overview of each of the 32 teams participating in the XXII World Cup

Confederation, squad, federation president, squad value (according to Transfermarkt), FIFA ranking, cumulative number of followers on social media, equipment supplier, sponsors and match schedule: find below a presentation of each of the 32 teams participating in the 2022 World Cup in Qatar from…

Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Ticketing, Marketing - Communication, Sporting Goods & Brands, …
• Article # 271051
• Published on 18/11/22 at 11:40

©  SAFF
Saudi Arabia: adidas succeeds Nike as the Federation's equipment supplier for 2023-2026

adidas has become the official equipment supplier of the Saudi Arabian Football Federation (SAFF) for four years (2023-2026), announced the body on 17/11/2022. The agreement covers the match and training kit for the men's, women's and youth teams. The German equipment manufacturer succeeds the…

Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 271030
• Published on 18/11/22 at 11:00

©  FFF
Qatar 2022: an average of 212 products offered by the 17 federations with an official store

The Football Associations/Federations whose teams have qualified for the 2022 World Cup market an average of 212 products on their official online store, according to Licensing For Growth, an agency specialised in sports licensing and merchandising, which published a study on the "merchandising…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing, Authorities, …
• Article # 270986
• Published on 18/11/22 at 10:20

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