Sponsors & Partners: archives 2022 (page 16/73)

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©  Eintracht Frankfurt

Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 265782
• Published on
©  D.R.

Premier League: Coca-Cola (beverages), official partner of Liverpool & Tottenham from 2022-23

The Coca-Cola Company, the American beverage company, has become an official partner of Liverpool FC (third level) and Tottenham Hotspur FC (second level), announced the two Premier League clubs, on 29/09/2022. As part of the agreements, the American company will offer fans of each club…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 265739
• Published on
©   D.R.

Formula 1: Max Verstappen (Red Bull Racing) and Viaplay extend their partnership

Dutchman Max Verstappen (Red Bull Racing), 2021 Formula 1 world champion driver, has extended his partnership with Viaplay as part of their multi-year agreement, announced the Swedish media group on 29/09/2022. "The Viaplay logo to appear on Verstappen's race helmet from October's Singapore…
Domain(s): Sponsors & Partners, Media
• Category(ies): Digital, Marketing - Communication, Media
• Article # 265674
• Published on
©  Volkswagen France

Think Football 2022: "Football, a platform for sustainable mobility" (J-M. Caparros, Volkswagen FRA)

"We have made football our communication platform for sustainable mobility. It is by proposing concrete actions (a fleet of electrified vehicles for the FFF, installation of charging stations at amateur clubs) that we can be inspiring and a leader in terms of electromobility. But we must not…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Activation, …
• Article # 265695
• Published on
©  D.R.

Germany: Interwetten (sports betting), partner of the men's national team (2023-2026)

Interwetten, a Maltese sports betting and gambling operator, has become the "official sports betting provider" of the Deutscher Fussball Bund (DFB) for four years from 01/01/2023, announced German Football Association on 26/09/2022. The agreement covers "the advertising rights for the men's…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Betting
• Article # 265665
• Published on
©  Mercedes-AMG Petronas F1 Team

Formula 1: Petronas (oil and petrol) extends as title sponsor of Mercedes-AMG Petronas F1 Team

Petronas, a Malaysian oil and petrol company, has extended its title sponsorship and technical partnership with Mercedes-AMG Petronas F1 Team from 2026, announced the Formula One team on 28/09/2022. The two parties have been linked since 2010. The current agreement (2017-2025) is estimated to be…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 265662
• Published on
©  hummel

CSR: hummel enters into a 2-year partnership with Amnesty International (NGO) to support its work

Danish sportswear manufacturer hummel has entered into a two-year partnership with human rights organisation Amnesty International Denmark, announced the two parties on 27/09/2022. The agreement "will see the two brands join forces in various projects with the ultimate goal of raising funds for…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Social Responsibility
• Article # 265481
• Published on
©  Hisense

Think Football 2022: "The World Cup has the capacity to generate peak sales" (D. Neymarc, Hisense)

"Hisense is all about the values of sport. It is these values that we are seeking to highlight in our partnership with the 2022 World Cup. There is obviously a business dimension to it: football, and the World Cup in particular, have the capacity to generate peak sales. So we want to benefit from…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Authorities, …
• Article # 265454
• Published on
©  NTF / NTS

Think Football 2022: "How can we sustainably boost women's football" (15:25 CET, 04/10/2022)

"How can we sustainably boost women's football?" is one of the questions that will be asked at Think Football 2022, the afternoon of which, will focus on the development of French football in the auditorium of the headquarters of the French Football Federation (FFF), in Paris (FRA), on Tuesday…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Marketing - Communication, Clubs, …
• Article # 265315
• Published on
©  SARU

Rugby/South Africa: Nike to become Springboks' equipment supplier again replacing Asics from 2023

Nike will once again become the official equipment supplier of the South African national rugby teams from 2023 until 2028, announced the SA Rugby (South African Rugby Union) on 25/09/2022. This six-year agreement will cover the 2023 World Cup in France and the 2027 World Cup in…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 265316
• Published on