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©  ITF
Tennis: Gainbridge (insurance) succeeds BNP Paribas as title sponsor of the Billie Jean King Cup

Gainbridge Insurance Agency, an American company owned by Group1001 (financial services) that offers online insurance, will become the title sponsor of the Billie Jean King Cup from 2022 for six seasons (2022-2027), announced the International Tennis Federation, which organises the international…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Social Responsibility
• Article # 265753
• Published on 30/09/22 at 12:30
©  Eintracht Frankfurt
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 265782
• Published on 30/09/22 at 11:00
©  D.R.
Premier League: Coca-Cola (beverages), official partner of Liverpool & Tottenham from 2022-23

The Coca-Cola Company, the American beverage company, has become an official partner of Liverpool FC (third level) and Tottenham Hotspur FC (second level), announced the two Premier League clubs, on 29/09/2022. As part of the agreements, the American company will offer fans of each club…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 265739
• Published on 29/09/22 at 17:35
©   D.R.
Formula 1: Max Verstappen (Red Bull Racing) and Viaplay extend their partnership

Dutchman Max Verstappen (Red Bull Racing), 2021 Formula 1 world champion driver, has extended his partnership with Viaplay as part of their multi-year agreement, announced the Swedish media group on 29/09/2022. "The Viaplay logo to appear on Verstappen's race helmet from October's Singapore…
Domain(s): Sponsors & Partners, Media
• Category(ies): Digital, Marketing - Communication, Media
• Article # 265674
• Published on 29/09/22 at 16:20
©  Volkswagen France
Think Football 2022: "Football, a platform for sustainable mobility" (J-M. Caparros, Volkswagen FRA)

"We have made football our communication platform for sustainable mobility. It is by proposing concrete actions (a fleet of electrified vehicles for the FFF, installation of charging stations at amateur clubs) that we can be inspiring and a leader in terms of electromobility. But we must not…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Activation, …
• Article # 265695
• Published on 29/09/22 at 15:30
©  D.R.
Germany: Interwetten (sports betting), partner of the men's national team (2023-2026)

Interwetten, a Maltese sports betting and gambling operator, has become the "official sports betting provider" of the Deutscher Fussball Bund (DFB) for four years from 01/01/2023, announced German Football Association on 26/09/2022. The agreement covers "the advertising rights for the men's…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Betting
• Article # 265665
• Published on 29/09/22 at 11:40
©  Mercedes-AMG Petronas F1 Team
Formula 1: Petronas (oil and petrol) extends as title sponsor of Mercedes-AMG Petronas F1 Team

Petronas, a Malaysian oil and petrol company, has extended its title sponsorship and technical partnership with Mercedes-AMG Petronas F1 Team from 2026, announced the Formula One team on 28/09/2022. The two parties have been linked since 2010. The current agreement (2017-2025) is estimated to be…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 265662
• Published on 29/09/22 at 11:10
©  hummel
CSR: hummel enters into a 2-year partnership with Amnesty International (NGO) to support its work

Danish sportswear manufacturer hummel has entered into a two-year partnership with human rights organisation Amnesty International Denmark, announced the two parties on 27/09/2022. The agreement "will see the two brands join forces in various projects with the ultimate goal of raising funds for…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Social Responsibility
• Article # 265481
• Published on 28/09/22 at 17:00
©  Hisense
Think Football 2022: "The World Cup has the capacity to generate peak sales" (D. Neymarc, Hisense)

"Hisense is all about the values of sport. It is these values that we are seeking to highlight in our partnership with the 2022 World Cup. There is obviously a business dimension to it: football, and the World Cup in particular, have the capacity to generate peak sales. So we want to benefit from…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Authorities, …
• Article # 265454
• Published on 28/09/22 at 15:30
©  NTF / NTS
Think Football 2022: "How can we sustainably boost women's football" (15:25 CET, 04/10/2022)

"How can we sustainably boost women's football?" is one of the questions that will be asked at Think Football 2022, the afternoon of which, will focus on the development of French football in the auditorium of the headquarters of the French Football Federation (FFF), in Paris (FRA), on Tuesday…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Marketing - Communication, Clubs, …
• Article # 265315
• Published on 28/09/22 at 11:40