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©  LaLiga
LaLiga: launch of "LaLiga Golazos" an NFT platform in partnership with Dapper Labs (blockchain)

LaLiga, in partnership with Dapper Labs, a company specialised in blockchain-based experiences, has launched "LaLiga Golazos", an official NFT platform where fans can buy, sell and trade digital video collectibles referred to as "moments" from LaLiga Santander," announced the Spanish League on…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication, …
• Article # 266816
• Published on 10/10/22 at 12:30
©  News Tank
Weekly News Extra (03-07/10/2022)

• "The FIFA World Cup 2022 has helped put Qatar on the international map and helped spark a significant improvement in workers' rights in the country," according to Gianni Infantino, president of FIFA. • Mark Hogan, former head of broadcasting and media rights at the IOC, has been appointed head…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 266712
• Published on 07/10/22 at 17:50
©  FC Inter Milan
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 266707
• Published on 07/10/22 at 16:10
©  UEFA
UEFA: Engelbert Strauss (workwear, GER), official partner of Euro 2024

Engelbert Strauss, a German manufacturer of professional clothing and work protection equipment, has extended its agreement with UEFA to become an official partner of Euro 2024 (played in Germany from 14/06 to 14/07/2024), announced the body on 07/10/2022. The German brand is already committed…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 266649
• Published on 07/10/22 at 14:40
©  D.R.
Decathlon: Arnaud Leroux appointed marketing and communications director

Arnaud Leroux has been appointed as marketing and communication director of the French sporting goods manufacturer and distributor Decathlon, according to a statement on his LinkedIn account on 05/10/2022. Leroux previously held the post of marketing director for Asics Southern Europe…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 266598
• Published on 07/10/22 at 12:30
©  Real Madrid CF
LaLiga Santander: Softtek (technology), global partner of Real Madrid CF from 2022-23

The Mexican technology company Softtek has become a global partner of Real Madrid CF (LaLiga Santander) from the 2022-23 season, announced the club on 06/10/2022. The agreement covers the men's and women's first teams. Softtek has the status of global partner, the second level in the Madrid…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 266610
• Published on 07/10/22 at 11:00
©  LPFF
Spain: Finetwork (telecoms) acquires naming rights to the women's first division for 2022-2025

Finetwork, a Spanish telecommunications company, has acquired the naming rights for the Spanish women's first division, which will be known as the "Finetwork Liga F" for three seasons (2022-2025), announced the Spanish professional women's football league (Liga Profesional de Fútbol Femenino…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 266607
• Published on 07/10/22 at 10:20
©  NTF
Think Football 2022: "Our structure is at the service of the sports ecosystem" (É. Follorou, TikTok)

"Our internal structure is at the service of the sports ecosystem. We have staff dedicated to the sports vertical. We are not limited to football, there is a demand for all sports. Our role is to support partners who do not necessarily have the necessary tools internally. Media, broadcasters…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Digital, Activation, …
• Article # 266559
• Published on 06/10/22 at 17:40
©  Seb Lascoux
Think Football 2022: "A collective agreement for women's football by 2023-24" (F. Safanjon, UNFP)

"We are working with the FFF on a specific collective agreement, which must be solid and which could, in time, be attached to the Professional Football Charter (in force for players). We aim to sign this collective agreement for the 2023-24 season. Women's football will remain under the…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Marketing - Communication, Clubs, …
• Article # 266446
• Published on 06/10/22 at 16:20
©  Liverpool FC
Premier League: Extreme Networks (Wi-Fi solutions), official partner of Liverpool FC from 2022-23

Extreme Networks, an American company that designs and manufactures network/wi-fi solutions and equipment, has become the official Wi-Fi network solutions and analytics partner of Liverpool FC (Premier League), as part of a "multi-year global partnership," announced the club on 06/10/2022. "As…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 266511
• Published on 06/10/22 at 15:30