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©  Fulham FC
Fulham FC: World Mobile (telecoms/blockchain), sleeve and training kit sponsor for 2022-23

World Mobile, a British telecommunications operator built on blockchain, has become the sleeve sponsor of Fulham FC (Premier League) for the 2022-23 season, announced the club on 29/06/2022. World Mobile is thus extending, on a smaller scale, its commitment to Fulham FC, for which it had initially…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 256895
• Published on 29/06/22 at 17:05
©  FC Bayern Munich
FC Bayern Munich: Konami (video games) extends as a partner from 2022-23

Konami, a Japanese video game publisher, has renewed its role as the "official video game partner" of FC Bayern Munich (Bundesliga) as part of a "long-term extension" from 2022-23, announced the club on 29/06/2022. "The Tokyo-based global manufacturer of computer and video games has been a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 256862
• Published on 29/06/22 at 16:20
©  Babolat
Tennis: Babolat "official stringer" of Wimbledon from the 2022 edition

"Following a successful 10-year licensing agreement" Babolat has become the "official stringer" of the Wimbledon Grand Slam tournament from the 2022 edition, announced the French sports equipment manufacturer on 28/06/2022. "Babolat also becomes the official partner of tennis rackets, strings…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 256788
• Published on 29/06/22 at 15:30
©  Paris Saint-Germain
Paris Saint-Germain: Qatar Airways succeeds Accor as main shirt sponsor (€60-70m/year)

Qatar Airways has extended its partnership with Paris Saint-Germain (Ligue 1 Uber Eats) to become the main shirt sponsor of all the club's teams from 01/07/2022, announced the airline upon the presentation of its Nike home shirt for the 2022-23 season, on 29/06/2022. This multi-year agreement…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 256805
• Published on 29/06/22 at 12:30
Nike: a turnover of $46.71bn (+4.8%) from June 2021 to May 2022 and a net profit of $6bn (+5.5%)

The Nike group posted a turnover of $46.71bn (€43.3bn) for the financial year 2022 (from 01/06/2021 to 31/05/2022), up by 4.8% (-1%, on a currency-neutral basis) compared to 2021 ($44.5bn/€36.5bn), announced the American equipment manufacturer on 27/06/2022. The Nike brand accounted for 95.1…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Finance, …
• Article # 256757
• Published on 29/06/22 at 11:40
©  Olympique Lyonnais
Ligue 1 Uber Eats: adidas, the most represented equipment supplier with 10 clubs in 2022-23

With four clubs under contract (AC Ajaccio, Olympique Lyonnais, Racing Strasbourg Alsace and Stade Brestois 29), adidas is the most represented equipment supplier among the 20 Ligue 1 Uber Eats clubs in 2022-23. The German equipment manufacturer was also the most represented brand in the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 256642
• Published on 28/06/22 at 14:40
©  Newcastle United FC
Newcastle United FC: noon.com (e-commerce) succeeds Kayak as sleeve sponsor for 2022-23

The Saudi-based e-commerce platform noon.com has become a sleeve sponsor of Newcastle United FC (Premier League) for the 2022-23 season, announced the club on 27/06/2022. "The partnership will provide the club with new ways to engage with fans in the Middle East, with supporters in the region…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 256673
• Published on 28/06/22 at 14:15
©  Clermont Foot 63
Ligue 1 Uber Eats: uhlsport succeeds Patrick as equipment supplier of Clermont Foot 63

The German brand uhlsport will become the official equipment supplier of Clermont Foot 63 (Ligue 1 Uber Eats) from the 2022-23 season, announced the Auvergne club on 27/06/2022. "uhlsport will exclusively develop the match kits, training kits and outerwear for all the club's teams, as well as…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 256601
• Published on 28/06/22 at 10:20
©  ASO
Tour de France: Waze (GPS app) official supplier (men's & women's) for the next three years

Waze, a GPS navigation application, has become an official supplier of the Tour de France and the Tour de France Femmes avec Zwift for the next three years (2022-2024), according to Amaury Sport Organisation (ASO), the organising company of the two events on 27/06/2022. "Waze will support the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 256556
• Published on 27/06/22 at 17:05
©  AFC Bournemouth
Premier League: Dafabet (sports betting), main shirt sponsor of AFC Bournemouth (2022-2024)

Dafabet, a Philippines-based online sports betting and gambling operator, has become a partner and main shirt sponsor of AFC Bournemouth (promoted to the Premier League for the 2022-23 season) for two seasons (2022-2024), announced the club on 25/06/2022. Dafabet, which has the status of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 256482
• Published on 27/06/22 at 14:40