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©  OGC Nice
Ligue 1 Uber Eats: Vbet (sports betting), shorts sponsor of OGC Nice for three seasons (2022-2025)

Vbet, an Armenian sports betting operator operated by the Maltese company Vivaro Limited, has become a major partner and shorts sponsor of OGC Nice (Ligue 1 Uber Eats) for three seasons (2022-2025), announced the club on 01/07/2022. "Vbet will be displayed on the shorts of the Nice team during…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 257225
• Published on 01/07/22 at 17:35
©  News Tank
Weekly News Extra (27/06-01/07/2022)

• Aston Villa FC (Premier League) have launched a public consultation as part of the club's plans to redevelop Villa Park and its surroundings, which would increase the stadium's capacity to 50,000 (from 42,682 currently). • The pay-TV operator Sky Italia has signed a distribution agreement in…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 257221
• Published on 01/07/22 at 17:20
©  Jeton
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). The table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 257103
• Published on 01/07/22 at 12:30
©  ESTAC Troyes
ESTAC Troyes: new main shirt sponsor Winamax (2022-2024) unveiled in the metaverse

Winamax, a French sports betting operator, has become the main shirt sponsor of Espérance Sportive Troyes Aube Champagne (Ligue 1 Uber Eats) for two seasons (2022-2024), announced the club on 30/06/2022. The club unveiled its shirt for the 2022-23 season via an operation on the Roblox (metavers…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 257100
• Published on 01/07/22 at 11:40
©  Sorare
Marketing: Kylian Mbappé (PSG), ambassador and investor of Sorare (NFT/fantasy league)

Kylian Mbappé, French international playing for Paris Saint-Germain (Ligue 1 Uber Eats), has become a major investor, "exclusive and long-term" ambassador and "social impact partner" of Sorare, announced the French startup specialised in NFTs bearing the image of football players on…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Finance, Marketing - Communication, …
• Article # 257068
• Published on 01/07/22 at 10:20
©  Sevilla FC
Sevilla FC: DeGiro (broker), main shirt sponsor for the 2022-23 season

DeGiro, part of the flatexDEGIRO AG group, the brokerage company created by the merger of Flatex and DeGiro in 2020, has become the main shirt sponsor of Sevilla FC (LaLiga Santander) for the 2022-23 season, announced the Spanish club on 30/06/2022. DeGiro succeeds Cypriot trading and payments…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 257063
• Published on 01/07/22 at 09:40
©  Real Betis Balompié
LaLiga Santander: Hummel succeeds Kappa as equipment supplier of Real Betis Balompié (2022-2027)

Hummel has become the official equipment supplier of Real Betis Balompié (LaLiga Santander) for five seasons (2022-2027), announced the club on 29/06/2022. Betis were previously partnered with the Danish brand from 1987 to 1990. "Hummel will provide Real Betis with the playing and training…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 257041
• Published on 30/06/22 at 16:20
©  AS Saint-Etienne
AS Saint-Étienne: Smart Good Things (beverages), main shirt sponsor for 3 seasons (2022-2025)

Smart Good Things, a French powdered drinks company producing environmentally friendly beverages, has extended its partnership with AS Saint-Étienne (Ligue 2 BKT) and has become the club's main shirt sponsor for three seasons (2022-2025), on 29/06/2022. The agreement was negotiated by Sportfive…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 256973
• Published on 30/06/22 at 14:40
©  Paris Saint-Germain
Paris Saint-Germain: ALL (Accor) extends until 2026 at a lower level of partnership

Accor, via its lifestyle programme ALL (Accor Live Limitless), is extending "albeit in a different capacity" its partnership with Paris Saint-Germain (Ligue 1 Uber Eats) for four more seasons (2022-2026), announced the club on 30/06/2022. The French group will now display the logo of its…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication
• Article # 256958
• Published on 30/06/22 at 11:00
©  AC Milan
AC Milan: Puma extends partnership & becomes naming partner of the women's training centre

Puma is extending its role as equipment supplier and "official licensed partner" of AC Milan (Serie A TIM) from 2022-23 as part of a "long-term" contract, announced the Milanese club on 29/06/2022. The partnership covers all AC Milan teams. Puma has been in partnership with the Milanese club…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Sporting Goods & Brands, …
• Article # 256917
• Published on 29/06/22 at 18:00