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©  Norwich City FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 258076
• Published on 08/07/22 at 17:00
©  Olympique de Marseille
Olympique de Marseille: Boulanger (distribution) renews as back shirt sponsor (2022-2026)

Boulanger, a French retailer specialised in leisure, multimedia and household appliances, has renewed its partnership with Olympique de Marseille (Ligue 1 Uber Eats) as a premium partner (second level) and back shirt sponsor for a further four seasons (2022-2026), announced the club on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 258071
• Published on 08/07/22 at 16:40
©  Hope United
United Kingdom: EE (telecoms) launches "Not Her Problem" an awareness campaign against online hate

EE has activated its partnerships with the UK football federations (England, Scotland, Northern Ireland and Wales) and has launched "Not Her Problem," an awareness campaign to tackle online hate and abuse ahead of the Women's Euro 2022, announced the British telecommunications operator on…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication, …
• Article # 257888
• Published on 08/07/22 at 09:40
©  AC Monza
Serie A TIM: Motorola (Lenovo), main shirt sponsor of promoted side AC Monza for 2022-2024

Motorola Italia, an Italian subsidiary of the telecommunications company belonging to Chinese group Lenovo, has become the main shirt sponsor of AC Monza (promoted to the Serie A TIM for 2022-23) for two seasons (2022-2024), announced the club on 07/07/2022. "Motorola will also support the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 257925
• Published on 07/07/22 at 18:45
©  PSG
Paris Saint-Germain: ParionsSport (FDJ) succeeds Unibet as premium partner for 2022-2025

ParionsSport, a brand of the French sports betting operator La Française des Jeux (FDJ), has become a premium partner of Paris Saint-Germain (Ligue 1 Uber Eats) for three seasons (2022-2025), announced the club on 07/07/2022. FDJ reportedly pays €5m per year to Paris Saint-Germain, according to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 257910
• Published on 07/07/22 at 18:00
©  Zwift
Running: Asics partners with Zwift to offer a connected experience with brand ambassadors

Asics has launched a collaboration with global online training and competition platform Zwift to offer the "Asics Pro Series", an online training programme led by the Japanese equipement manufacturer's athlete ambassadors, on 05/07/2022. The programme, which will run from 20/06 to 15/07/2022…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, esport - gaming
• Article # 257855
• Published on 07/07/22 at 16:30
©  D.R.
Football: Hyundai will not renew partnerships with Chelsea FC, Hertha BSC and AS Roma for 2022-23

Hyundai, a South Korean car manufacturer and one of the most prominent shirt sponsors in the European Top 5 in 2021-22, has not renewed a majority of its partnerships for the 2022-23 season. The South Korean group has been replaced by Amber Group (WhaleFin, crypto) as the sleeve sponsor of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 257804
• Published on 07/07/22 at 14:30
©  Manchester United FC
Premier League: DXC Technology succeeds Kohler as sleeve sponsor of Manchester United from 2022-23

DXC Technology, an American digital transformation company, has become a principal partner (first level) and sleeve sponsor of Manchester United FC (Premier League) from 2022-23 as part of a "multi-year agreement," announced the club on 06/07/2022. The technology company will also be the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 257795
• Published on 07/07/22 at 12:00
©  Nike
Women's Euro 2022: 15 of the 16 national teams equipped by Nike (6), adidas (5) and Puma (4)

Often referred to as the "big three" equipment manufacturers, Nike, adidas and Puma are heavily represented at the UEFA Women's Euro 2022 - organised in England from 06 to 31/07/2022 (initially scheduled for 2021) - with 15 of the 16 participating nations (93.75%) equipped by one of the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 257705
• Published on 07/07/22 at 10:00
©  Elche CF
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 257739
• Published on 06/07/22 at 16:20