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©  D.R.
Ligue 1 Uber Eats: Umbro succeeds Kappa as equipment supplier of FC Lorient for 2022-2025

Umbro, a brand distributed in France by the Royer Group, has become the official equipment supplier of FC Lorient (Ligue 1 Uber Eats) for three seasons (2022-2025), announced the Breton club on 24/06/2022. As part of the agreement, the brand will provide "technical match, training and away…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 256480
• Published on 27/06/22 at 14:00
©  World Rugby
Rugby: Canon, official imaging supplier of France 2023 & worldwide partner of New Zealand 2021

Japanese company Canon has become a "worldwide partner" of the 2021 Women's Rugby World Cup in New Zealand (08/10 to 12/11/2022) and the "official imaging supplier" of the 2023 Rugby World Cup in France, announced the GIP France 2023 and World Rugby on 27/06/2022. This is "the first time that…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 256449
• Published on 27/06/22 at 12:30
©  Stade Pierre-Mauroy
Naming rights: LOSC Lille's stadium renamed "Decathlon Arena - Stade Pierre Mauroy"

Decathlon, a French group that designs, produces and distributes sporting goods, has been awarded the naming rights to the Stade Pierre Mauroy (50,156 capacity) by the European Metropolis of Lille (MEL) for five seasons (2022-2027), announced the French group following a city council meeting on…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Stadiums, Essentials Sponsors & Partners
• Article # 256428
• Published on 27/06/22 at 11:00
©  News Tank
Weekly News Extra (20-24/06/2022)

• World Rugby says it is "concerned by media reports in relation to alleged working conditions within the France 2023 organising committee" as described by the French daily newspaper L'Equipe in its 22/06/2022 edition. • DAZN has signed a distribution agreement in Spain with Orange from August…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Clubs, Sponsors - Partners, …
• Article # 256365
• Published on 24/06/22 at 18:15
©  AFC Bournemouth
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 256349
• Published on 24/06/22 at 16:40
©  Bayer 04 Leverkusen
Bundesliga: Trive (trading) succeeds Floki (crypto) as Bayer Leverkusen's sleeve sponsor (2022-2024)

Trive, an Amsterdam-based multi-asset investment platform, has become a premium partner and sleeve sponsor of Bayer 04 Leverkusen (Bundesliga) for two seasons (2022-2024), announced the club on 24/06/2022. The agreement covers matches in the German championship and European competitions played…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance
• Article # 256341
• Published on 24/06/22 at 15:50
©  LaLiga
Spain: Mahou San Miguel succeeds Budweiser as LaLiga's "official beer partner" until 2026-27

Mahou San Miguel, a Spanish beer company, has once again, become the "official beer partner" of LaLiga, for five seasons (2022-2027), announced the Spanish League on 23/06/2022. Mahou San Miguel succeeds Budweiser (of the AB InBev group), official beer partner of LaLiga for the 2019-2022…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 256292
• Published on 24/06/22 at 12:05
©  Everton FC
Everton FC: Christopher Ward (watchmaker) official global timing partner from 2022-23

Christopher Ward, a British online-only watch retailer has become the "official global timing partner" of Everton FC (Premier League) from the 2022-23 season as part of a "multi-year deal," announced the club on 23/06/2022. The agreement is Christopher Ward's first entry into football…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 256222
• Published on 24/06/22 at 09:40
©  Real Madrid CF
Basketball: Autohero (vehicle e-commerce), main jersey sponsor of Real Madrid (Liga Endesa)

Autohero, an online used car sales platform belonging to the Berlin-based Auto1 Group SE, has become the main jersey sponsor of Real Madrid Basketball (Liga Endesa) for three seasons (2022-2025), announced the Spanish club on 23/06/2022. The agreement includes an option to extend the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 256204
• Published on 23/06/22 at 17:55
©  1. FC Union Berlin
Bundesliga: Comedy Central (TV channel), sleeve sponsor of Union Berlin for two years (2022-2024)

Comedy Central, a television channel available in Germany and owned by the US conglomerate Paramount, has extended its partnership with 1. FC Union Berlin (Bundesliga) for two additional seasons (2022-24), announced the German club on 21/06/2022. Comedy Central will become the sleeve sponsor…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Media
• Article # 256161
• Published on 23/06/22 at 15:30