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Sporsora/Crypto-assets: "Investments estimated to reach €5bn in 2025" (S. Guerry, Havas Play)

"There are multiple players: those who focus on the crypto side, those on the NFT side and those on the fan token side. These players are raising a lot of money and signing many partnerships in sports. The market started with fan token companies and then the investments gradually grew, and are…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Authorities, …
• Article # 254377
• Published on 09/06/22 at 11:00

Rugby: Land Rover, partner of the Women's Rugby World Cup 2021 (to be played in 2022)

The British car manufacturer Land Rover is to become a "worldwide partner" (first level) of the Women's Rugby World Cup 2021 (to be played in New Zealand in 2022), according to World Rugby on 08/06/2022. "This commitment will extend to the New Zealand tournament where a fleet of new electric…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 254387
• Published on 09/06/22 at 10:20

LOSC Lille: stadium to be renamed "Decathlon Arena Stade Pierre-Mauroy" for 5 seasons (press)

Decathlon, a French-based group that designs, produces and distributes sporting goods, has been awarded the naming rights to the Stade Pierre-Mauroy (50,156 capacity) by the Lille European Metropolis (MEL) for five seasons (2022-2027), according to the French radio station, France Bleu Nord, on…

Domain(s): Sponsors & Partners
• Category(ies): Stadiums, Essentials Sponsors & Partners
• Article # 254220
• Published on 08/06/22 at 16:20

Wolverhampton Wanderers FC: AstroPay (payment solutions) main shirt sponsor for 2022-23

AstroPay, a British payment solutions company, has extended its partnership with Wolverhampton Wanderers FC (Premier League) to become the club's main shirt sponsor for the 2022-23 season, announced Wolves on 07/06/2022. "This exciting new partnership will see AstroPay branding feature on the…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, esport - gaming
• Article # 254162
• Published on 08/06/22 at 10:20

Formula 1: Twitter, Facebook and Instagram accounts of the drivers and teams (June 2022)

Please find in the infographics below the Facebook (number of likes) and Twitter and Instagram (number of followers) communities of the 20 drivers and the 10 teams of the 2022 Formula 1 World Championship. For this new season, which began on 20/03/2022 with the Barhain Grand Prix, three teams…

Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 254084
• Published on 07/06/22 at 17:00

Paris Saint-Germain: SoKlin (detergent), regional partner in West Africa (2022-2025)

SoKlin, a detergent brand owned by the Indonesian group Wings (consumer products), has becomes a regional partner (fifth level) of Paris Saint-Germain (Ligue 1 Uber Eats) in West Africa for three seasons (2022-2025), announced the French club on 03/06/2022. The agreement covers five countries…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 254056
• Published on 07/06/22 at 14:40

Roland-Garros: Banco Santander, Nike, Kia... Rafael Nadal's partners celebrate his 14^th title

Banco Santander celebrated Rafael Nadal's victory in the 2022 Roland-Garros with a video featuring each of the 22 Grand Slam titles won by the Spaniard on 05/06/2022. The Majorcan has been an ambassador for the Spanish banking group since 2020. Rafael Nadal won his 14^th Roland-Garros title (in…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Social Networks
• Article # 254031
• Published on 07/06/22 at 12:30

Exclusive Hisense France: "Football is the only sport that sells TVs" (Damien Neymarc)

"World Cups have an extremely positive effect on the sales of household goods, and in particular on TV sets. Football is the only sport that sells televisions. The Olympic Games or the Rugby World Cup don't sell any," said Damien Neymarc, marketing manager for Hisense France (electronics), to News…

Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 254003
• Published on 07/06/22 at 11:00

Weekly News Extra (30/05-03/06/2022)

• Valencia CF (LaLiga Santander) and Demium (investments in innovative projects) have launched the Matchday Innovation Fund, a fund endowed with €5m that will be dedicated to the development of 18 startups incubated in the VCF Innovation Hub, the club's platform dedicated to sports tech. …

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Clubs, Sponsors - Partners, …
• Article # 253918
• Published on 03/06/22 at 17:30

Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 253857
• Published on 03/06/22 at 12:30